Holiday Inn takes on an odd feat: convincing people that staying at a Holiday Inn Express will make you smarter.
You'll freestyle like Del the Funky Homosapien, outshine doctors in emergency situations involving Cal Ripken, Jr., and -- if you have the good fortune of conceiving a baby in a Holiday Inn Express -- that kid will be capable of handling sharp objects at close proximity. From birth.
Strange but true. Three ads in a row can't lie.
I dug the rapper spot. The rest were sorta kitschy. Well, the rapper one was kitschy too, but it had that "dream fulfilled!" element to it. How many of us don't want to unexpectedly kick ass in a Lyricist Lounge situation? It's one of the biggest geek fantasies of all-time -- right up there with being proclaimed royal heir to a small island, and being told your Tetris skills might save the world.
- Among its minions, BlackBerry brags about celebu-users. How very AmEx. (Props to Adrants reader Atif for this.)
- Droga5 becomes agency of record for method! Kick-ass.
- The McCain campaign asked YouTube to stop taking down its campaign videos. (The videos purportedly violate copyright because many contain snippets of music that the campaign did not have permission to use.) And YouTube was all, "Bitch, please." What, McCain? You're all for Joe Plumber but can't pay licensing fees?
Bored with postcards? T-shirt tired? Next trip to Paris, bring home a swathe of Mona Lisa condoms. They'll lend Renaissance mystique to your next one-nighter.
This is disturbing. Seriously disturbing. Like a scene out of a old Vincent Price movie, a talking mousetrap taunts a mouse on the prowl for the cheese bait atop the trap. With equal levels of confidence and outright psychotic insanity, the trap beckons to the mouse until...snap...the trap captures the mouse.
But that's not where the story ends. Oh no. As the trap continues to creepily taunt the mouse quietly listens then makes an important decision. It eats the cheese and, because this is a dairy product ad touting the category's strengthening qualities, lifts the mousetrap bar and scurries away to the dismay of the mousetrap.
There quote a few of these oddities over ar Must Drink More Milk.
Created by Tribal DDB Vancouver, the commercial is for the British Columbia Dairy Foundation.
There's a lot going on in this NASCAR Sprint Cup promo. Atop a sea of mobile homes there's a barbecue...(short shorts)...a pool...(short shorts)...choreographed porta-potties...(short shorts)...an air show...(short shorts)...video gaming...(shorts shorts)...beer drinking...(shorts shorts)...dancing...(shorts shorts)...cheering...(short shorts)...lounging...(short shorts)...a pink flamingo...(short shorts)...and, of course, the NASCAR Spring Chase Cup. And shorts shorts.
Belgian born Peter Forret, who recently took a trip to Bulgaria, noticed an ad campaign for Mastika, an aphrodisiac used as an ingredient in mixed drinks or in the yogurt drink Ayran. He remarked the standard of advertising in Bulgaria appears to be far different than that of his home country, Belgium.
The print campaign employs visuals of scantily clad women foisting their curvaceous features towards the viewer. A commercial has two guys ogling a girl who passes them by on the beach and casts a shadow on the sand suggesting a figure of, shall we say, larger than normal proportions. Sadly, the commercial employs the tired, much over used male arousal tactic.
Why are these people staring off into space and accepting bribes in the form of Pepsi? Why do they look like they are somehow detached from the realities of their lives? Why is it so inconceivable to believe these situations would actually take place?
Oh wait. This is advertising. Reality is irrelevant. All that matters is cool art direction and great photography. For that we give thanks, or not, to CLM BBDO Paris for this Pepsi print campaign.
February 24, 2006: OK, we finally get it. This Pigs Anonymous thing. To promote the Advertising Women of New York's Good, Bad & Ugly Awards, Lowe created a site that calls men pigs. Oh but wait. We don't think anything's wrong with it. After all, men have been calling women bitches hoes and sluts for years. Payback's a bitch.
Certainly, you've all noticed how men have to be the stupid one in all commercials now, right? That's payback for all they years men made women stand in front their refrigerator glorifying it as if it were some sort of Godlike orgasmatron needed because no man gave a crap about a woman having an orgasm in the fifties.
- MediaWeek has announced its 23rd Annual Media All Stars. If they provided a link, I could actually share the winners with you. You'll just have to wait for the November 10 issue for the list.
- Hallmark Channel (UK) has hired digital advertising agency Ralph to produce an interactive viral campaign to promote series 9 of Law & Order Special Victims Unit, season 9.
- For some strange reason, Vodafone thinks it's the only company that can make things that fit properly.
- Want to scare the shit out of trick or treaters this year? Get this.
- For the first time, the Academy will allow ads for movies on the Oscars.
- YouTube is testing click to buy ad units which will appear alongside the video and feature items in the video.
- The Levi's Unbutton Your Beast thing reached the pinnacle of mass exposure with a mention in Jay Leno's monologue.
In what appears to be nothing more than slapping the Green label on Bank of America's Keep the Change program, Citizens Bank has launched the Green$ense Campaign which pays customers ten cents for every electronic transaction they make but only up to $10 per month and $120 per year. Even without the facade of "greenery, Bank of America gives up to $250 per year with its program. And people don't even have to be green to get the $250.
Of course it's all to motivate people to bank electronically which uses less paper which, yes, is an admirable "green" effort. But, seriously, the real reason any bank would motivate its customers to bank electronically is to cut overhead (by hiring fewer tellers) and increase profit.
With cutesy headlines like "Being eco-friendly just got eco-nomical" and "The environment is like a bank account. Every little bit helps," the campaign rolls out in print, radio, outdoor and television.