Hot Cheerleaders Prove Proper Marketing (Sex) Can Sell Anything

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Wait, what? How was this missed? We might have some slapping around to do here at the Adrants offices for staff missing this one. I mean we are talking cheerleaders here.Cheerleaders, people! That's bread and butter around here.

OK, so Undercover Cheerleaders, a creation of production company Hungryman TV, has a squad of cheerleaders, Steph Pearson, Nikki Williams (who, hmm...lives quite close to the Adrants mansion), Ash Simms, and Jess Powers who apparently didn't make the Cowboy squad so they go on adventures instead.

There are several adventures so far. One is called Selling Shit in which the cheerleaders create crap and sell it to prove anything can be sold with proper marketing, i.e. hot girls in, like, cheerleader uniforms. Um, like, yea.

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by Steve Hall    Sep-30-08    
Topic: Good, Racy, Strange, Video



Because I Get Off Seeing My Likeness on Coffee Mugs

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Hoping to reproduce the viral success (eh?) that Elf Yourself garnered for OfficeMax, EVB/San Francisco launched MakeMeSuper.com for Kodak.

Look look! It's me! Except blonde and trapped in the '70s!

Use the Kodak gallery to prop your face -- or that of an unwitting victim -- on a spandex-clad body. Your name is incorporated in a theme song (choose from one in five HUNDRED!), and -- that's not all! -- your own logo and swag. It's almost too super to stand.

by Angela Natividad    Sep-30-08    
Topic: Brands, Campaigns, Online, Strange



IBM Battles Carbon with Removable Street Art

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Of late, IBM's been trying to loosen its tie and go a little green. Its efforts so far have been earnest but self-conscious: potentially exciting work dampened by risk-aversion.

For its "Fight Carbon" campaign, IBM gets down with the street artists -- "vandalizing" public areas, then removing its work and leaving those spaces cleaner than when they left them.

In its younger years, IBM was clearly not the rebel in the 'hood.

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by Angela Natividad    Sep-29-08    
Topic: Brands, Campaigns, Cause, Guerilla, Strange, Video



It's a Special Chair. A Special Sex Chair.

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Came across this ad for the Tantra Chair earlier today. (NSFW, unless your boss is into artistic nudity.) Under the tagline "For the sensually sophisticated," the spot starts out with rave reviews and flashes dramatic imagery of a woman lying across the chair in sexually suggestive positions.

Neato. But where would one put a Tantra Chair -- between the recliner and the yoga ball? (It's not exactly a stashable copy of Joy of Sex.) I guess if worst came to worst, you could always wipe it down and tell the kids it's one of those newfangled video game chairs.

by Angela Natividad    Sep-25-08    
Topic: Commercials, Packaging, Strange



Bloggers vs. Bailout, 'Human' Ice Cream, Digital Marketers Wrist-Slapped ... by Eyeblaster?!

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- Last night Steve Hall hit Nokia Theater for Adobe's Battle of the Bands (photos here). Later he ran into Barbarian Group, which brought him a-frolicking to a hip hop club. Steve has all the fun.

- Guinness World Records taps greenfield media to manage its 3D book campaign. You'll need 3D specs to get the full experience from the ads, which run from Oct. 6 to Dec. 25 in the United Kingdom and United States.

- Blogging taxpayers aren't keen on this whole "Wall Street bailout" thing: "[We] have yet to see any online evidence of organic support for the Paulson proposal. Instead, what's going on may be the largest flowering of civic dissent since the antiwar protests of 2002-2003, but with a [bipartisan] twist." Our own online digging corroborates that (HuffPo! Michelle Malkin! YouTube junkies!), but Pew says 57 percent of the public favors the bailout. Confusing.

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Saddled with a Chest Mat? Bodygroom Manalogues Channel Angst

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Riffing off The Vagina Monologues, Philips launched the Bodygroom Manalogues, a web campaign where a chiseled, slightly scruffy guy performs inconsequential rants -- most related to body hair -- under poor light. Submit your own "manalogue" to see if it's worthy of web staging.

To curb any lingering speculation about what the campaign is for, a Philips razor hovers casually in the lower left-hand corner. Mousing over it makes the razor stand to attention -- decidedly phallic -- and freezes the video.

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by Angela Natividad    Sep-23-08    
Topic: Brands, Campaigns, Online, Strange



Technicolor Placemats Mark Furniture Store's Foray into Art

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Toronto-based furniture shop Simone Interiors now sells art created by the company owner, Lin Gibson. To promote this happy news, Gibson created a bunch of LP album-sized posters with multicolored bars and stuck them in local store windows -- with no accompanying explanation.

Roger Cullman over at BlogTO has more pictures. He also wonders whether passers-by noticed the installations. Commenters say they did, but nobody knew for sure what the promotion was all about.

"We thought it was one of those new gangs declaring their territory. Obviously, it turns out it was only those hipsters doing their hipster things," ruminated a reader called SCREWFACE.

by Angela Natividad    Sep-23-08    
Topic: Guerilla, Outdoor, Promotions, Strange



Pot Noodle the Musical

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Here's good use of a minute!

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by Angela Natividad    Sep-23-08    
Topic: Brands, Campaigns, Online, Strange



Twitter for Christ, Facebook Narcissists, Vaseline for Men, McCains on the Grill

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- Recap of the McCain/Rachael Ray glee-fest.

- University of Georgia claims narcissists can be pegged by their Facebook photos.

- Save your soul -- and the rotting souls of others -- while microblogging. Way to multi-task!

- AIG yanks all corporate ad campaigns.

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Death by MINI? Sensational.

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In an online spot called "Bzzzz. Mini Clubman," a passel of geriatric houseflies gather 'round for the emotional funeral of an ex-buddy, whose death is characterized as one "every fly wishes for," "legendary" and "bigger than life."

What happened to him? He was flattened mid-flight by a Clubman.

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by Angela Natividad    Sep-22-08    
Topic: Brands, Campaigns, Online, Strange, Video, Viral








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