Vodafone Fits, Halloween Scares, Academy Does Movies

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- MediaWeek has announced its 23rd Annual Media All Stars. If they provided a link, I could actually share the winners with you. You'll just have to wait for the November 10 issue for the list.

- Hallmark Channel (UK) has hired digital advertising agency Ralph to produce an interactive viral campaign to promote series 9 of Law & Order Special Victims Unit, season 9.

- For some strange reason, Vodafone thinks it's the only company that can make things that fit properly.

- Want to scare the shit out of trick or treaters this year? Get this.

- For the first time, the Academy will allow ads for movies on the Oscars.

- YouTube is testing click to buy ad units which will appear alongside the video and feature items in the video.

- The Levi's Unbutton Your Beast thing reached the pinnacle of mass exposure with a mention in Jay Leno's monologue.

by Steve Hall    Oct- 9-08    
Topic: Campaigns, Strange



Citizens Bank Green$ense Campaign Twists Logic

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In what appears to be nothing more than slapping the Green label on Bank of America's Keep the Change program, Citizens Bank has launched the Green$ense Campaign which pays customers ten cents for every electronic transaction they make but only up to $10 per month and $120 per year. Even without the facade of "greenery, Bank of America gives up to $250 per year with its program. And people don't even have to be green to get the $250.

Of course it's all to motivate people to bank electronically which uses less paper which, yes, is an admirable "green" effort. But, seriously, the real reason any bank would motivate its customers to bank electronically is to cut overhead (by hiring fewer tellers) and increase profit.

With cutesy headlines like "Being eco-friendly just got eco-nomical" and "The environment is like a bank account. Every little bit helps," the campaign rolls out in print, radio, outdoor and television.

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by Steve Hall    Oct- 9-08    
Topic: Bad, Campaigns, Cause, Opinion, Radio, Strange, Television



Doritos Whores for Entries (Again), Dinosaurs Explain Facebook, Advertising's Trojan Horse, Shilling American Foreign Policy

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- Doritos is holding another CGM contest for the Super Bowl. Ooh, but there's a twist: win $1 million if your spot becomes the FIRST EVAR! consumer-generated ad to take No. 1 in USA Today's Ad Meter. (Here's what won last year.) Entries welcome 'til November 16.

- Given that people and dinosaurs walked the earth at the same time,* it's totally probable dinosaurs caught the social media bug from its Homo sapien homies. Isn't Facebook, like, 200 million years old or something?

- Bill Gates in a condom ad! No, not really, but that penis makes a resonant impression.

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by Angela Natividad    Oct- 9-08    
Topic: Commercials, Online, Opinion, Strange, Video



Sharon Osbourne Says Don't Show Your Boobs While Vomiting

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On the Vh1 website, Sharon Osbourne admonishes girls about drunk dialing, going commando, showing their boobs, vomiting and other less than polite behaviors as part of a mobile campaign leading up to the premiere of the VH1 reality show, Charm School. Created by Bradley and Montgomery, the "manner musts" are raunchy, tongue-in-cheek clips that can be sent to friends from the VH1 website as either audio or video clips.

by Steve Hall    Oct- 8-08    
Topic: Mobile/Wireless, Strange



Cactus Banned, IAB Does Porn, Buck Hated, Best Buy Listens

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- Cactus guy gets girl pregnant. Ad gets banned. Yea, it really is that weird. Check out the whole story here.

- The Interactive Bureau endorses Porn. OK, well not really. They just let adult entertainment agency Traffic Dude oin the organization.

- Aston martin hooks up with Bang & Olufsen for sonic goodness.

- Make the Logo Bigger hates Joe Buck but hates his National Car rental commercial even more.

- Newsflash! Best Buy listens to customers and introduces Blue Label, a new process for developing products inspired by customer comment.

by Steve Hall    Oct- 8-08    
Topic: Social, Strange



Holographic Hotties Help Drivers in Need

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Sometimes driving alone and all the mind wandering that comes with it can be a therapeutic experience. Other times it can just suck, be boring or make you want to fall asleep. Driver Assist Connect, a gadget that projects a holographic image to the passenger seat of your car aims to keep you company, keep you awake and, in your absence, help prevent people from stealing your car.

The product could come in handy when driving to work alone allowing one to scoot down the less jammed, two-per-vehicle express lane. It could also cause problems when inadvertently switched on while driving past one's significant other. Or, conversely, it could aid in the creation of jealousy, an occasional but much-needed card in the relationship game.

The ads themselves are of the cheesy infomercial variety variety; poorly acted, oddly scripted and produced with the finesse of a sledgehammer.

by Steve Hall    Oct- 7-08    
Topic: Commercials, Strange



Ask.com: Dolla Make You Holla!, Political A-Listers, Blogging sans Byline, Gyro's Self-Aggrandizing Promotional Oeuvre

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- A handful of rich-ass celebrities use reverse psychology to cajole MySpace users into voting. What, does Jennifer Aniston not do it for you? Maybe Leonardo DiCaprio's poverty-ridden excuse for a blog will.

- The wife of David Warthen, founder of Ask.com, is facing tax evasion charges on money she made while working as a hooker to pay for law school.

- Three thought-provoking reasons not to blog anonymously if you're gonna blog at all.

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Bigger, Fuller, Bouncier ... Double-Breasted Burgers.

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Nobody ever tires of a transparent double entendre, right?

Bearing that wisdom in mind, Nando's released an ad where a blonde ditz flags down a waitress because her burger didn't come with chips. (That's British talk for "fries.")

"They're on your plate," the waitress points out.

"No they're not," the hungry hippo blasts back.

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by Angela Natividad    Oct- 6-08    
Topic: Bad, Brands, Commercials, Strange, Television, Video



Come On, Collectibles only Ripen with Sponsorship!

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CollectiblesToday.com is promoting these M&M-sponsored Ashton-Drake dolls as its top Christmas gift this year. Each six-inch "Heavenly Handful" (cringe) sports an M&M's onesie with a matching cap, complete with darling one-liners like "Never let 'em see you melt" and "Sweet on the inside." My favorite, though, has to be "There's a little nut."

Lest anyone try replacing a nearby child's Bratz doll too hastily, this ad takes pains to remind you the collection is to be "enjoyed by adult collectors" only. So keep your grubby paws off, kid; those non-blinking M&M's evangelists are staying behind the glass case, preferably in the living room.

V-v-v-via.

by Angela Natividad    Oct- 5-08    
Topic: Brands, Packaging, Promotions, Sponsorship, Strange



Solo Strong Beer Says Little People Are Half As Good As Regular People

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So...does strapping a midget...oh, damn, that's not the right word...a little person to the front of a man who then, with the help of the little person, hurls a shot which beats a 1973 record make the man one and and a half times the man he already is? According to Solo Strong beer, the answer is yes.

All of this raises a very important question; Does Solo Strong beer thing midgets, sorry, little people are half as good as "regular" people? Apparently so since advertising is, as we all know, the bastion of truth and enlightened thought, right?

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by Steve Hall    Oct- 5-08    
Topic: Bad, Commercials, Strange










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