Direct Mail Musing, Infiltrating McCain, Toothpaste Autopsies, Ironic Artstuffs

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- GI Direct hopes to inspire direct mail marketers with Creative Formats, a visul muse that makes direct mail seem rad as scrapbooking. Search by feature, format, market sector or size of run.

- MoveOn.org goes behind enemy lines in hopes of, I don't know, making McCain implode. Meet Billy Mires, bus driver of the "Straight Talk Express." He'll pass on charming yet ironic factoids like how John McCain invented the BlackBerry.

- The anatomy of toothpaste. What you see at left is Colgate Total Mint Stripe. Was it Andy Warhol who said art is whatever you can get away with?

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by Angela Natividad    Sep-16-08    
Topic: Brands, Campaigns, Events, Online, Strange, Trends and Culture



Carlton's Woman Whisperer Saves Man From Overbearing Bitch

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It would be sexist to assume it's always the woman who wants to leave the bar first, dragging her man by the balls out of the bar as his friends utter phrases like "pussy whipped" and "wimp," right? Of course it would which is why I'm not saying it. I'm just pointing you to a commercial that does it for me.

From Australia's Carlton Mid, comes "The Woman Whisperer" who rescues a poor schlub from his bitchy little cutie...until The Woman Whisperer makes his dramatic entrance and puts the whiny woman in her place.

by Steve Hall    Sep-16-08    
Topic: Commercials, Strange



Ask.com Targets Ritual Cannibals that Can't Walk in Heels

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An hour or so ago I read a grisly article about some Russian kids that killed and ate their goth friends. After scrolling down to the end of the piece and feeling appropriately perturbed, I came across the Ask.com video ad at left.

"How can you learn to walk in high heels?" it burbles cheerfully. "Get the answer." I played the video out of morbid curiosity and watched a pair of legs walk, with sass, up until the grand finale -- when the owner of those legs topples over with a scream, followed by cries of dismay.

It remains unclear whether she was eaten after her plummet from grace.

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by Angela Natividad    Sep-16-08    
Topic: Brands, Campaigns, Good, Online, Strange



How Many Men Can Be True to One Meat?

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Think the Brits are stuffy? You don't know the half of it. See a bunch of disgruntled British housewives protest against a man accused of "polygameat" -- the practice of eating more than one meat in a burger.

By Crispin Porter + Bogusky for Burger King's Meat Beast Whopper. Sorta reminds me of that meatatarian thing Wendy's is promoting.

Ohmigosh. Is flesh-eating finally cool again? Because I could use some gazelle, garnished with pepperoni and a side of fried chicken strips. Dipped in lamb's blood.

by Angela Natividad    Sep-14-08    
Topic: Brands, Commercials, Strange, Television



Bill and Jerry: Too Quirky for Quirky Suburbia?

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In installment 2 of Microsoft's avant-garde repositioning extravaganza, Bill Gates and Jerry Seinfeld try the simple life.

Imagine it: two rich dudes, bunking in with a family straight out of Little Miss Sunshine. It's almost like when Paris Hilton and Nicole Richie lived on a farm, except more weird than entertaining.

But maybe I'm just reacting to the malicious geriatric.

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by Angela Natividad    Sep-12-08    
Topic: Brands, Campaigns, Celebrity, Online, Strange, Video



Divorced? Divorcing? Hoping to? We've Got Your Card!

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Check out the "new face of divorce." FirstWivesWorld.com aspires to be the go-to social network for divorcees -- or women that expect to be divorced soon.

The site is chock-full of social media distraction, like blogs and videos from other casualties of wedlock. And like jilted partners trying with vigor to keep their outlooks sunny-side-up, desperately gleeful headlines shout, "A Single, Liberating Act: Reclaiming My Maiden Name" and "Divorce is the Best Thing Ever, Says Kate Hudson"!

But there are also practical lessons, like an old-fashioned schooling on the meaning of "honeytrap" and -- finally! -- a near-solid response to that irresistible question: do men have an infidelity gene? (Apparently some do.)

It's like the '50s! 2.0. With the most crucial difference being that while you drink alone, your charmingly redecorated home will ring with the slightly-delayed warmth and pixellated cheer of spankin' new digital chums.

Still perplexed? See video tutorial on why First Wives World exists.

by Angela Natividad    Sep-10-08    
Topic: Online, Social, Specialty, Strange, Trends and Culture



Will Barefaced (and Barebottomed) Sexism Win Ecko an Audience?

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Some chick sent us an email just dripping with faux indignation. It was all, "Have you seen this site? There hasn't been anything so demeaning to women in the history of the internet!" Don't be a tease, honey, just say it: DEAR ADRANTS, PLEASE WHORE ECKO MFG.

And boy is it worthy. The job ECKO MFG tries accomplishing, with almost cheesy earnestness, is stirring drama over Ecko's "SEXIST!!!" manufacturing practices: bikini-clad women stitching jeans together. It could be The Stepford Sweatshop -- if Connecticut were ruled by frat boys and not WASPs.

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by Angela Natividad    Sep- 9-08    
Topic: Brands, Campaigns, Online, Racy, Strange



Miley Cyrus Stripped, Michelob Reinvigorated, Copyranter Quits (Again)

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- Copyranter calls it quits. Again. Don't worry, he'll still be writing for Animal New York, and he's open to sponsorship.

- Speaking of sponsorship, HBO whips out some wad for web celebs like lonelygirl15. The network is rounding up YouTube headliners for a web series called Hooking Up. Witness the lameness.

- Degourget doesn't like Esquire's first-ever digital magazine cover, which was sponsored by the "ugly-assed Ford Flex." The price we pay for bells and whistles.

- Clear Channel Radio hosted an event called Stripped, where artists play "stripped-down" versions of songs in a jammy "unplugged" setting. Why is this news? Because Miley Cyrus performed Girls Just Wanna Have Fun, that's why. Everything involving Miley Cyrus is news, especially when the headline reads "MILEY CYRUS STRIPPED."

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Milk Sold in Japan...With Classroom Chalk Fight

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Every country's culture is different from another's but Japan's always has an enjoyable bit of quirk to it which, like any country's culture, makes itself quite evident in its commercials. In this ad from the Japanese Dairy Council, a chalk fight of epic proportion breaks out between a student and a teacher.

Sadly, if this sort of spot was attempted in America, some cause group would rise up and cry inappropriate student/teacher interaction! Too Violent! To...who knows but they's come up with something.

by Steve Hall    Sep- 9-08    
Topic: Commercials, Good, Strange, Trends and Culture



Now You, Too, Can Play Doctor.

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To promote his circumcision business on a shoestring budget, Ismet Dural of Istanbul, Turkey prepared the tear sheets at left. More photos here.

It's so deliciously creepy. Not only do you get to casually circumcise, you can carry the fruit of that labor in your pocket all afternoon long.

by Angela Natividad    Sep- 9-08    
Topic: Good, Guerilla, Outdoor, Strange










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