Crispin Exchanges MSFT/Seinfeld Ads for Potentially Worse Idea

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Well, everyone got what they wanted. Those zany Bill Gates/Jerry Seinfeld ads (see 1 and 2) are out of the picture and now we'll never see what they were building up to. That upsets me. Then again, I didn't whip out the $10 million for Seinfeld.

In their stead, Crispin's hired a dead-ringer for John Hodgman, the stodgy but lovable "humorist" who personifies PC in Apple's "Mac vs. PC" ads. (See Hodgman pose as free pizza in the most recent spot. He's so cute!)

According to Engadget, the new effort is a direct rebuttal to the "Mac vs. PC" ads, which have become part of popular culture. One even starts out with the John Hodgman lookalike saying, "Hello, I'm a PC, and I've been made into a stereotype."

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Microsoft Boots Jerry Seinfeld From Campaign

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While Microsoft claims it was always part of the plan, the software giant is bidding farewell to Jerry Seinfeld after just two commercials. After all that hype? After spending a reported $10 million? After just a few weeks on air? Yea right, it was always part of the plan. The ads sucked and Jerry Seinfeld was a poor choice. Someone finally woke up and smelled the stench.

It seems the outcry against the ads and the overwhelming WTFness they generated has caused Microsoft to question the direction of the campaign and, perhaps, realize Seinfeld was not, in fact, the right choice for the company's Save Vista effort.

On Thursday, Microsoft will make the announcement official and introduce what they are calling phase two of the campaign.

by Steve Hall    Sep-17-08    
Topic: Brands, Campaigns, Celebrity, Strange



Metallica Album Cover Art Not What It Seems

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Brandweek reported the album cover design work Coke agency Turner Duckworth did for the new Metalica album Death Magnetic with perfect journalistic integrity. In our coverage, we aren't going to display such perfect manners because, well, we're Adrants, not Brandweek.

Falling squarely into the What Were They Thinking category, the work brings to mind something very different from the intended imagery of a hole with a coffin in it. Yes, look at the picture and if an entirely different kind of hole doesn't come to mind then you are to be applauded for your fine, upstanding Beaver Cleaver mindset. Oops. Poor choice of words. In today's world, Beaver Cleaver doesn't exactly represent what it did 40 years ago. Now it sounds like some kind of gruesome horror movie title doesn't it?

Wait. What were we talking about? Oh yea. Holes. Hairy holes. While hairy holes do have several very important functions, selling albums was not thought to be one of them. Until now. The band sold half a million copies of the Death Magnetic album in three days.

by Steve Hall    Sep-17-08    
Topic: Strange



Direct Mail Musing, Infiltrating McCain, Toothpaste Autopsies, Ironic Artstuffs

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- GI Direct hopes to inspire direct mail marketers with Creative Formats, a visul muse that makes direct mail seem rad as scrapbooking. Search by feature, format, market sector or size of run.

- MoveOn.org goes behind enemy lines in hopes of, I don't know, making McCain implode. Meet Billy Mires, bus driver of the "Straight Talk Express." He'll pass on charming yet ironic factoids like how John McCain invented the BlackBerry.

- The anatomy of toothpaste. What you see at left is Colgate Total Mint Stripe. Was it Andy Warhol who said art is whatever you can get away with?

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by Angela Natividad    Sep-16-08    
Topic: Brands, Campaigns, Events, Online, Strange, Trends and Culture



Carlton's Woman Whisperer Saves Man From Overbearing Bitch

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It would be sexist to assume it's always the woman who wants to leave the bar first, dragging her man by the balls out of the bar as his friends utter phrases like "pussy whipped" and "wimp," right? Of course it would which is why I'm not saying it. I'm just pointing you to a commercial that does it for me.

From Australia's Carlton Mid, comes "The Woman Whisperer" who rescues a poor schlub from his bitchy little cutie...until The Woman Whisperer makes his dramatic entrance and puts the whiny woman in her place.

by Steve Hall    Sep-16-08    
Topic: Commercials, Strange



Ask.com Targets Ritual Cannibals that Can't Walk in Heels

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An hour or so ago I read a grisly article about some Russian kids that killed and ate their goth friends. After scrolling down to the end of the piece and feeling appropriately perturbed, I came across the Ask.com video ad at left.

"How can you learn to walk in high heels?" it burbles cheerfully. "Get the answer." I played the video out of morbid curiosity and watched a pair of legs walk, with sass, up until the grand finale -- when the owner of those legs topples over with a scream, followed by cries of dismay.

It remains unclear whether she was eaten after her plummet from grace.

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by Angela Natividad    Sep-16-08    
Topic: Brands, Campaigns, Good, Online, Strange



How Many Men Can Be True to One Meat?

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Think the Brits are stuffy? You don't know the half of it. See a bunch of disgruntled British housewives protest against a man accused of "polygameat" -- the practice of eating more than one meat in a burger.

By Crispin Porter + Bogusky for Burger King's Meat Beast Whopper. Sorta reminds me of that meatatarian thing Wendy's is promoting.

Ohmigosh. Is flesh-eating finally cool again? Because I could use some gazelle, garnished with pepperoni and a side of fried chicken strips. Dipped in lamb's blood.

by Angela Natividad    Sep-14-08    
Topic: Brands, Commercials, Strange, Television



Bill and Jerry: Too Quirky for Quirky Suburbia?

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In installment 2 of Microsoft's avant-garde repositioning extravaganza, Bill Gates and Jerry Seinfeld try the simple life.

Imagine it: two rich dudes, bunking in with a family straight out of Little Miss Sunshine. It's almost like when Paris Hilton and Nicole Richie lived on a farm, except more weird than entertaining.

But maybe I'm just reacting to the malicious geriatric.

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by Angela Natividad    Sep-12-08    
Topic: Brands, Campaigns, Celebrity, Online, Strange, Video



Divorced? Divorcing? Hoping to? We've Got Your Card!

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Check out the "new face of divorce." FirstWivesWorld.com aspires to be the go-to social network for divorcees -- or women that expect to be divorced soon.

The site is chock-full of social media distraction, like blogs and videos from other casualties of wedlock. And like jilted partners trying with vigor to keep their outlooks sunny-side-up, desperately gleeful headlines shout, "A Single, Liberating Act: Reclaiming My Maiden Name" and "Divorce is the Best Thing Ever, Says Kate Hudson"!

But there are also practical lessons, like an old-fashioned schooling on the meaning of "honeytrap" and -- finally! -- a near-solid response to that irresistible question: do men have an infidelity gene? (Apparently some do.)

It's like the '50s! 2.0. With the most crucial difference being that while you drink alone, your charmingly redecorated home will ring with the slightly-delayed warmth and pixellated cheer of spankin' new digital chums.

Still perplexed? See video tutorial on why First Wives World exists.

by Angela Natividad    Sep-10-08    
Topic: Online, Social, Specialty, Strange, Trends and Culture



Will Barefaced (and Barebottomed) Sexism Win Ecko an Audience?

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Some chick sent us an email just dripping with faux indignation. It was all, "Have you seen this site? There hasn't been anything so demeaning to women in the history of the internet!" Don't be a tease, honey, just say it: DEAR ADRANTS, PLEASE WHORE ECKO MFG.

And boy is it worthy. The job ECKO MFG tries accomplishing, with almost cheesy earnestness, is stirring drama over Ecko's "SEXIST!!!" manufacturing practices: bikini-clad women stitching jeans together. It could be The Stepford Sweatshop -- if Connecticut were ruled by frat boys and not WASPs.

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by Angela Natividad    Sep- 9-08    
Topic: Brands, Campaigns, Online, Racy, Strange










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