Microsoft SVP Clarifies Goals of Off-Putting Seinfeld Campaign

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In an internal letter obtained by TechCrunch, SVP Bill Veghte tries to explain WTF Microsoft was getting at with its Seinfeld campaign, which kicked off with this really weird ad.

Excerpt from Veghte's letter:


Today, we are kicking off a highly visible advertising campaign. The first phase of this campaign is designed to engage consumers and spark a new conversation about Windows - a conversation that will evolve as the campaign progresses, but will always be marked by humor and humanity. The first in this series [...] aims to re-ignite consumer excitement about the broader value of Windows.

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Bill Gates Divulges Microsoft's 'Moist, Chewy' Future ... to Seinfeld?

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In the first ad released by Crispin Porter+Bogusky for Microsoft, Bill Gates and Jerry Seinfeld meet serendipitously at Shoe Circus, a Payless ShoeSource-type store. Seinfeld helps him pick out shoes. Made of pleather. Significant glances are exchanged, immigrants gawk, and churros are shared.

Thus ingratiated with one of the world's richest (and thriftiest?) men, Seinfeld poses the question we'd all ask, given the chance (and a serious case of munchies): "Are they ever gonna come up with something that'll make our computers moist and chewy like cake so we can eat 'em while we're working?"

Gates gives Seinfeld a subtle but sassy little ass-shake to denote "yes."

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German Doc Pitches Virgin OnD to Rack-Challenged Spice Girl

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Aptly called "Melony B." Watch 'til the end -- there's a candy surprise.

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by Angela Natividad    Sep- 4-08    
Topic: Celebrity, Commercials, Strange, Television



Hannah Montana's Gummy Gear Could Be Mistaken for Penises

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"Why in hell do people still try to make candy in potentially phallic-looking shapes? You'd think they would have learned by now....."

It's definitely a mystery worth pondering. Adrants reader Candace sent over this rawkin' shot of Hannah Montana's Concert Candy. The packaging features our Lolita du jour holding a mic up to her mouth while a giant gummy guitar comes at her from the left.

"Guitar and microphone shapes!" the package boasts, but that guitar doesn't look all that guitar-like, and I don't think the gummy mics will help either.

by Angela Natividad    Sep- 2-08    
Topic: Brands, Celebrity, Packaging, Promotions, Strange, Worst



Tom Clancy Too Dense? Cozy Up with a Twiller

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New York Times journalist Matt Richtel has invented a storytelling format called the Twiller. The idea is for Twitter users to follow fictional characters -- which some already do anyway -- as they progress though a plot.

It's not the worst idea ever, and when my friend Atif first explained it to me I thought, "Hey, that sounds sort of like Memento."

Except Twillers are a long-term commitment. Richtel's been developing his plot for the last two months. Follow @mrichtel, tweet by grueling tweet, as he works out the narrative kinks.

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by Angela Natividad    Sep- 1-08    
Topic: Consumer Created, Online, Strange, Trends and Culture



Don't Look Now, But I Think that Cow is Judging You.

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Some people have been known to buy the cheese endorsed by happy cows. Considering cheese is, like, the fruit of their loins, I guess that makes sense. But can cows also be trusted to select your next car?

Fiat thinks so. In the Dutch spot above, a cow moos off a VW Golf and a Ford Focus, but desperately bellows "Bravooo!" (listen closely!) when one happens to idle by. Tagline: "Uitgesproken," which means something like "distinct" or "pronounced."

Adverblog says the spot hasn't yet hit TVs; it's currently only circulating the 'net. I think it's goofy, and not in a good way. But once it hits TVs, maybe it'll prove a success by merit of its lean-in factor. (You know, when listeners lean in and go, "Wait, what?")

by Angela Natividad    Sep- 1-08    
Topic: Brands, Commercials, Online, Strange



Samsung Gets Weird With Beauty Queen, Penguin, Crownfish

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What do a penguin, a beauty queen and a crownfish have to do with each other? Nothing unless they are the main characters in a Samsung commercial in which a Penguin rescues the beauty queen who has just caught herself a Crownfish.

It's all very weird. Very noir. And it all points to Samsung's See the Whole Story website.

by Steve Hall    Aug-29-08    
Topic: Commercials, Good, Strange



Hot Blogger Calendar, 90210 Strip-Searched, Buffy Increases Church Abandonment

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- Because what the world needs now is a hot blogger calendar.

- The CW's decided to let advertisers see snippets of 90210's content after all. I guess this means the PTC will be throwing itself a self-congratulatory cocktail party.

- OMG, OMG, a Facebook movie? ...by the co-creator of West Wing? Does that mean there's a parity of significance between Mark Zuckerberg and the ruler of the free world?

- MySpace was the top display ad publisher in June; Microsoft the top display advertiser. Most of its ads were for Live Search.

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Illogical McDonald's Spot Still Funny

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Ever watch a horror movie and begin to scream at the screen because the bubble-headed, big-breasted, airhead insists on answering the phone or opening the closet door rather than just...um...just walking away? Or some other totally illogical idiocy? Of course you have.

You'll want to do it again when you watch this DDB Stockholm-created commercial for McDonald's. You will scream, "Just lift the fries up to your mouth, you idiot!"

Logic. Who needs it in advertising?

by Steve Hall    Aug-28-08    
Topic: Bad, Commercials, Good, Strange



Bonds Underwear Slams Ball Into Center Pocket

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We know there are a lot of soccer...uh...football stars out there who can manipulate the ball in ways you never thought a ball could be manipulated but we haven't yet seen a manipulator who can get all the balls in one pocket all at the same time. What we really want to know is: did that hurt?

There's always a new way to sell underwear, isn't there?

by Steve Hall    Aug-28-08    
Topic: Commercials, Good, Strange








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