Sprint Sneaks Into Verizon FiOS Commercial

sprint_kindle_verizon.jpg

Here's an intriguing bit of information provided to us by Adrants reader Don Russell. Russell notes the use of Amazon's paperless Kindle in a Verizon FiOS commercial which humorously compares a Verizon repairman's installations with a cable guys cancellations. They're all the same, of course.

That's not the intriguing part though. It's the Kindle, which is powered by Sprint's EVDO network that raises the eyebrow. It's not often you see a competitor's product displayed so prominently in an ad. Of course, as self-professed geek Russell notes, it does take a geek to notice these things and most other people - including the props people on the set - simply don't. Still.

by Steve Hall    Sep- 8-08    
Topic: Commercials, Strange



MINI Clubman Offers Fly Legendary Death

mini_clubman_fly.jpg

I love this commercial. It's for the Mini Clubman. The spot opens on a Tim Burton-esque funeral at which several flies (played by humans) offer up their last word for their fallen friend who met an untimely but sensational (even legendary!) death. Yes, their friend, a hero, died a death bigger than life. How did he die? It would be too much of a spoiler to tell you here. Just watch.

Oh, and why do I love it? because I am a sick, twisted, adolescent-minded person who is easily amused. The work was created by Munich-based Webquerillas. Video production was done by Berlin-based Big Fish and online seeding was done by Vienna-based Knallgrau.

by Steve Hall    Sep- 8-08    
Topic: Commercials, Good, Strange



Don't Just Be a Man; Be a Pretty Smart Shopper.

old-spice-double-impact.jpg

Dual body wash and moisturizer isn't really a new idea. (Companies like Dove beat that horse dead years ago.) Bringing bang to an old combo, Wieden + Kennedy enlist a centaur for Old Spice Double Impact. He's half man ... and half provider.

More importantly, he's actually got YouTube users talking about Old Spice. Will they buy the stuff? Hard to say. But hey, if a centaur doesn't turn this trick, Doogie Howser, M.D. definitely will.

by Angela Natividad    Sep- 7-08    
Topic: Best, Brands, Campaigns, Commercials, Online, Strange, Television



Tiddy Bear Creates Need For Dicky Bear Companion

tiddy_bear.jpg

Who doesn't like a bit of Friday fun? Not that this necessarily counts as fun as opposed to the late night direct response television idiocy it is but, here, we are presented with Tiddy Bear. Yes, Tiddy Bear. It's exactly what it sounds like; a bear to place on your tits. Why? So that the seat belt in your car doesn't give you that annoying separation so often experienced when the shoulder strap creates a canyon between the left and right breast.

One wonders if there's a corresponding Dicky Bear for the guys to help keep their packages from sliding out the bottom of their shorts while enjoying the Tiddy Bear-wearing woman sitting next to them in the car.

by Steve Hall    Sep- 5-08    
Topic: Commercials, Strange



Microsoft SVP Clarifies Goals of Off-Putting Seinfeld Campaign

clown-club.jpg

In an internal letter obtained by TechCrunch, SVP Bill Veghte tries to explain WTF Microsoft was getting at with its Seinfeld campaign, which kicked off with this really weird ad.

Excerpt from Veghte's letter:


Today, we are kicking off a highly visible advertising campaign. The first phase of this campaign is designed to engage consumers and spark a new conversation about Windows - a conversation that will evolve as the campaign progresses, but will always be marked by humor and humanity. The first in this series [...] aims to re-ignite consumer excitement about the broader value of Windows.

more »



Bill Gates Divulges Microsoft's 'Moist, Chewy' Future ... to Seinfeld?

seinfeld-bg-shoes.jpg

In the first ad released by Crispin Porter+Bogusky for Microsoft, Bill Gates and Jerry Seinfeld meet serendipitously at Shoe Circus, a Payless ShoeSource-type store. Seinfeld helps him pick out shoes. Made of pleather. Significant glances are exchanged, immigrants gawk, and churros are shared.

Thus ingratiated with one of the world's richest (and thriftiest?) men, Seinfeld poses the question we'd all ask, given the chance (and a serious case of munchies): "Are they ever gonna come up with something that'll make our computers moist and chewy like cake so we can eat 'em while we're working?"

Gates gives Seinfeld a subtle but sassy little ass-shake to denote "yes."

more »



German Doc Pitches Virgin OnD to Rack-Challenged Spice Girl

uneven-boobage.jpg

Aptly called "Melony B." Watch 'til the end -- there's a candy surprise.

more »

by Angela Natividad    Sep- 4-08    
Topic: Celebrity, Commercials, Strange, Television



Hannah Montana's Gummy Gear Could Be Mistaken for Penises

gummy-guitars.jpg

"Why in hell do people still try to make candy in potentially phallic-looking shapes? You'd think they would have learned by now....."

It's definitely a mystery worth pondering. Adrants reader Candace sent over this rawkin' shot of Hannah Montana's Concert Candy. The packaging features our Lolita du jour holding a mic up to her mouth while a giant gummy guitar comes at her from the left.

"Guitar and microphone shapes!" the package boasts, but that guitar doesn't look all that guitar-like, and I don't think the gummy mics will help either.

by Angela Natividad    Sep- 2-08    
Topic: Brands, Celebrity, Packaging, Promotions, Strange, Worst



Tom Clancy Too Dense? Cozy Up with a Twiller

matt-richtel.jpg

New York Times journalist Matt Richtel has invented a storytelling format called the Twiller. The idea is for Twitter users to follow fictional characters -- which some already do anyway -- as they progress though a plot.

It's not the worst idea ever, and when my friend Atif first explained it to me I thought, "Hey, that sounds sort of like Memento."

Except Twillers are a long-term commitment. Richtel's been developing his plot for the last two months. Follow @mrichtel, tweet by grueling tweet, as he works out the narrative kinks.

more »

by Angela Natividad    Sep- 1-08    
Topic: Consumer Created, Online, Strange, Trends and Culture



Don't Look Now, But I Think that Cow is Judging You.

cow-bravo.jpg

Some people have been known to buy the cheese endorsed by happy cows. Considering cheese is, like, the fruit of their loins, I guess that makes sense. But can cows also be trusted to select your next car?

Fiat thinks so. In the Dutch spot above, a cow moos off a VW Golf and a Ford Focus, but desperately bellows "Bravooo!" (listen closely!) when one happens to idle by. Tagline: "Uitgesproken," which means something like "distinct" or "pronounced."

Adverblog says the spot hasn't yet hit TVs; it's currently only circulating the 'net. I think it's goofy, and not in a good way. But once it hits TVs, maybe it'll prove a success by merit of its lean-in factor. (You know, when listeners lean in and go, "Wait, what?")

by Angela Natividad    Sep- 1-08    
Topic: Brands, Commercials, Online, Strange










Featured FREE Resource: