Here's that Chevy Traverse ad that keeps playing during the Olympics. I sat through it twice yesterday and didn't really get the correlation between Shirtless Man Lovingly Laundering and Chevy Traverse with Folding Seats.
Twitter's not keen on it either.
Fortunately, there's YouTube. Scroll down to the comments. Past all the complaining about double standards and whatnot, someone explains that both the man and the Traverse are "beautiful, useful, and everything you ever wanted ... and them [sic] some."
Ohhhhh. Suddenly the tagline makes sense.
- Diggin' these Beijing Olympics-based efforts for Mini Cooper and Samsung. Well, the Samsung one might have confused me if I saw it in person, but the Mini rickshaw thing is pretty dope.
- Should Starbucks engage in latte art? American coffee snobs, a subculture Starbucks helped create, would probably argue yes -- if it's at all serious about maintaining luxury cachet. (Which I increasingly doubt it is.)
- More Michael Phelps ads by Visa. PS -- Phelps scored a perfect eight gold medals in the Olympics this summer. It's so exciting, I'm starting to get spam about it.
- So I guess Verizon is not that into disco.
- Rainbow tribe daddy Brad Pitt is launching a body wash in partnership with Kiehl's. The product will cost $16.50 market, he'll appear in no ads, and 100 percent of profits will go to JPF Eco Systems, a green charity he and Kiehl's started together. How sweeeeet.
Tailor a piece of Americana to your global village!
Coca-Cola's chosen ATTIK to help interpret its brand across a number of events: for the 2010 World Cup in South Africa, for Coke's Christmas 2008 effort, and for Ramadan in Turkey, Saudi Arabia, Pakistan, Indonesia, Morocco, Tunisia, and other countries with a great many Muslims.
At left is the official Ramadan packaging, courtesy of ATTIK/Leeds. Tell me that doesn't make you feel more pious.
Like full on spam, this email screamed, "Catastrophe hits live during the broadcast of a Direct Insurance commercial." After quickly checking Twitter (what? that's where all the news is these days, people) to make sure there was no actual catastrophe, it became apparent this was yet another ploy for publicity.
The release continued, "During a live broadcast of the Israeli 'American Idol' show, a Direct Insurance commercial for catastrophe coverage burnt up before the eyes of avid viewers. After burning, a simple slide appeared: We apologize for the technical difficulties but catastrophes can happen to anyone".
OK so Matt Maxwell isn't the world's greatest singer but his five songs about Flash, design and web technology are a decidedly different self-promotional tact. Singing about one of the biggest of pet peeves around here, Maxwell croons:
And-it's-been-a long preloader
And there's reason to believe
Before-its-finished I will certainly be dead
I can't believe a web designer could be so heartless
Making something that's so bloated for the web
Yea, it's a little rough around the edges but the sentiment is there.
To honor the legacy of John Lennon, Ben & Jerry's have launched Imagine Whirled Peace, an ice cream flavor loaded with toffee cookies and fudge peace signs.
Upload shots of yourself in a peace mosaic at the Imagine subsite. (You know, like the song. Note Lennon specs on twitchy cow.) The ice cream company also partnered with The Lennon Estate and Peace One Day to host a bed-in, nodding to Lennon and Yoko Ono's lavishly-covered bed-in for peace -- a golden opportunity to lie around all day, preach peace, and play King and Queen Meet Lowly Serfs with scandalized reporters and photographers.
More here about how Ben & Jerry's poaches the Baby Boomers by canonizing idols with frozen treats. Frankly though, I've always been the Phish Food kind.
- It's targeted you with limited-edition designer bottles and luxury facial sprays. Now Evian wants your kids. Introducing Evian Les Petits!
- Greenwich aspires to seize the spotlight as soon as it's off Beijing.
- Microsoft UK's Multimap uses pigeons to promote its "bird's eye view" feature. Created by digital agency LBi, it marks the first time Multimap has used cartoons to advertise.
- Check out the Word Clock typographic screensaver, which one Bos AD thinks is the "coolest screensaver EVER." It's pretty cool. Kind of like UNIQLOCK without the girls, or the music, or the colors.
- If you're following HBO's online campaign for True Blood, you should catch this 3-minute Ad Age video about virals. True Blood premieres September 7. Dude, sometimes it sucks to not have cable.
Apparently asterisks are bad.* In a campaign called "Don't be an Asterisk," the US Olympic Committee and the Ad Council associate them with steroids and inauthenticity.**
Witness as a high school jock repulses once-loving classmates when an asterisk starts forming on his forehead. (Apt, I guess, since steroids are supposed to make you break out like whoa.)
But here I was, all this time, thinking the teen angst market was reserved exclusively for the zit zappers. Speaking of which, J&J -- parent company of Neutrogena! -- funded this effort, which was put together by TBWA/Chiat/Day/NY.
Some guy who makes Presidential kippahs is experimenting with a John Edwards "cheater" kippah. But he's not sure if he really wants to sell them because he read The Secret and doesn't want to send negative energy into the universe.
Go help him make up his mind.
Oh the horror! The double standard! The blatant sexism! Wait. What are we talking about? Oh yea. Nudity in advertising. Put a few nude or barely dressed women in an ad and everyone cries OBJECTIFICATION! Place a few nude guys in an ad and the whole thing becomes a squirmy laugh.
Of course, the guys in this ad for the Norwegian Automobile Federation aren't quite the objects of desire we see in the usual "hot chick sells stuff" variety of ads but still. Where's the outcry? Where's the cause group supporting the rights of these men? Why are we laughing when we should be raging against the machinations of a clearly sexist piece of work? Oh the horror! Will someone please call a cause group!
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