Evian Shrinks, True Blood Examined, Multimap Lets the Pigeons In

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- It's targeted you with limited-edition designer bottles and luxury facial sprays. Now Evian wants your kids. Introducing Evian Les Petits!

- Greenwich aspires to seize the spotlight as soon as it's off Beijing.

- Microsoft UK's Multimap uses pigeons to promote its "bird's eye view" feature. Created by digital agency LBi, it marks the first time Multimap has used cartoons to advertise.

- Check out the Word Clock typographic screensaver, which one Bos AD thinks is the "coolest screensaver EVER." It's pretty cool. Kind of like UNIQLOCK without the girls, or the music, or the colors.

- If you're following HBO's online campaign for True Blood, you should catch this 3-minute Ad Age video about virals. True Blood premieres September 7. Dude, sometimes it sucks to not have cable.

by Angela Natividad    Aug-15-08    
Topic: Brands, Campaigns, Online, Packaging, Promotions, Strange



My God, is that an Asterisk You're Hiding? You Filthy Fake.

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Apparently asterisks are bad.* In a campaign called "Don't be an Asterisk," the US Olympic Committee and the Ad Council associate them with steroids and inauthenticity.**

Witness as a high school jock repulses once-loving classmates when an asterisk starts forming on his forehead. (Apt, I guess, since steroids are supposed to make you break out like whoa.)

But here I was, all this time, thinking the teen angst market was reserved exclusively for the zit zappers. Speaking of which, J&J -- parent company of Neutrogena! -- funded this effort, which was put together by TBWA/Chiat/Day/NY.

more »

by Angela Natividad    Aug-14-08    
Topic: Cause, Commercials, Magazine, Strange, Video



Because Even Religious Paraphernalia is Fair Game

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Some guy who makes Presidential kippahs is experimenting with a John Edwards "cheater" kippah. But he's not sure if he really wants to sell them because he read The Secret and doesn't want to send negative energy into the universe.

Go help him make up his mind.

by Angela Natividad    Aug-14-08    
Topic: Online, Packaging, Political, Strange



Objectified Nude Men Need Cause Group Righteousness

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Oh the horror! The double standard! The blatant sexism! Wait. What are we talking about? Oh yea. Nudity in advertising. Put a few nude or barely dressed women in an ad and everyone cries OBJECTIFICATION! Place a few nude guys in an ad and the whole thing becomes a squirmy laugh.

Of course, the guys in this ad for the Norwegian Automobile Federation aren't quite the objects of desire we see in the usual "hot chick sells stuff" variety of ads but still. Where's the outcry? Where's the cause group supporting the rights of these men? Why are we laughing when we should be raging against the machinations of a clearly sexist piece of work? Oh the horror! Will someone please call a cause group!

by Steve Hall    Aug-14-08    
Topic: Commercials, Opinion, Racy, Strange



35, 85, Party Time?

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Guerrilla marketing firm CreateHere stenciled 35°85°* all over Chattanooga to promote 35°85° A Chattanooga Party, which I guess is a free house party thrown by CreateHere and other local businesses. (I concluded that based on the Facebook page and not the website, which only gave me some Wordle-looking nonsense. Who decided making readers crane their heads and squint was a smart game plan?)

Oddly (or stupidly) enough, the party is not at 35 degrees latitude and 85 degrees longitude. Google Maps says that's somewhere in China. Let's hope nobody put on their party pants and tried going.

more »

by Angela Natividad    Aug-14-08    
Topic: Guerilla, Promotions, Strange



Don Draper Time Travels to Late Nineties World of Web 2.0

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Wait. What? Don Draper, the head dude on AMC's Mad Men has a Twitter account? And is following me? Huh? Time warp?

Oh I get it. It's not Don Draper. It's some dude over at AMC or their agency. Or...someone impersonating a person at AMC or their agency. Damn, why didn't I think of that? Oh who cares!!! Twit this, Draper!

by Steve Hall    Aug-13-08    
Topic: Cable, Social, Strange



That Slanty Eyed Asian Ad From Spain? Misinterpreted

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Oops. In our hyper politically correct world, even gestures meant as a joke can be completely misunderstood and transformed into accusations of racism. The Spanish Olympic basketball team posed for an ad in which they used their hands to form what was supposed to be a wink to their participation in the Beijing Olympics but was interpreted as the not so polite slany-eyed Asian facial expression.

Interpret it as you see fit but we're a long way from becoming the fun-loving, all-loving planet which was on brief display during the Olympic opening ceremony.

by Steve Hall    Aug-13-08    
Topic: Strange



Cup-a-Soup Improves Brain Power

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And if you believe that, then you probably need it. Produced by Czar/NL for agency TBWA.

by Angela Natividad    Aug-13-08    
Topic: Brands, Commercials, Strange, Television



Obama? McCain? Nope. Miller High Life For President

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Who needs political platforms full of platitudes when you have the Miller High Life Guy stumping the Common Sense Platform? It's unclear whether or not a beer-fueled presidency is the answer to the country's ills but with our current president seemingly drunk and unable to navigate his way to his seat at the Olympics, things couldn't be much worse.

Miller High Life Dude for President!

Oh, and Drink Responsibly.

by Steve Hall    Aug-13-08    
Topic: Political, Spoofs, Strange, Video



Cannibal Sushi! Unclaimed Twitter Handles! Olympics Ceremony Demystified! Lots and Lots of Boobies!

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- A Wired journalist attributes the success of Weight Watchers to its RPG format. (You know, like EverQuest or Final Fantasy.)

- The pretty little girl who sang "Ode to the Motherland" for the Olympics opening ceremony was a pretty little mime. Reps said they wanted a flawless girl with a flawless voice; but one had the looks and another had the pipes so they mashed them up. "We must put our country's interests first." Riiiight.

- Seven in 10 companies on the FTSE 100 have unclaimed handles on Twitter. Companies are advised to lock that down before a hater (or an impersonator) does. (Via @benkunz.)

- It may not really be cannibal sushi, but the psychological effect can be just as fucked-up. (Via @TJCNYC.)

- Got more than a handful up top? Pull your shirt off and join the Wonderbra mosaic.

by Angela Natividad    Aug-12-08    
Topic: Events, Games, Online, Strange, Trends and Culture










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