Apparently asterisks are bad.* In a campaign called "Don't be an Asterisk," the US Olympic Committee and the Ad Council associate them with steroids and inauthenticity.**
Witness as a high school jock repulses once-loving classmates when an asterisk starts forming on his forehead. (Apt, I guess, since steroids are supposed to make you break out like whoa.)
But here I was, all this time, thinking the teen angst market was reserved exclusively for the zit zappers. Speaking of which, J&J -- parent company of Neutrogena! -- funded this effort, which was put together by TBWA/Chiat/Day/NY.
Some guy who makes Presidential kippahs is experimenting with a John Edwards "cheater" kippah. But he's not sure if he really wants to sell them because he read The Secret and doesn't want to send negative energy into the universe.
Go help him make up his mind.
Oh the horror! The double standard! The blatant sexism! Wait. What are we talking about? Oh yea. Nudity in advertising. Put a few nude or barely dressed women in an ad and everyone cries OBJECTIFICATION! Place a few nude guys in an ad and the whole thing becomes a squirmy laugh.
Of course, the guys in this ad for the Norwegian Automobile Federation aren't quite the objects of desire we see in the usual "hot chick sells stuff" variety of ads but still. Where's the outcry? Where's the cause group supporting the rights of these men? Why are we laughing when we should be raging against the machinations of a clearly sexist piece of work? Oh the horror! Will someone please call a cause group!
Guerrilla marketing firm CreateHere stenciled 35°85°* all over Chattanooga to promote 35°85° A Chattanooga Party, which I guess is a free house party thrown by CreateHere and other local businesses. (I concluded that based on the Facebook page and not the website, which only gave me some Wordle-looking nonsense. Who decided making readers crane their heads and squint was a smart game plan?)
Oddly (or stupidly) enough, the party is not at 35 degrees latitude and 85 degrees longitude. Google Maps says that's somewhere in China. Let's hope nobody put on their party pants and tried going.
Wait. What? Don Draper, the head dude on AMC's Mad Men has a Twitter account? And is following me? Huh? Time warp?
Oh I get it. It's not Don Draper. It's some dude over at AMC or their agency. Or...someone impersonating a person at AMC or their agency. Damn, why didn't I think of that? Oh who cares!!! Twit this, Draper!
Oops. In our hyper politically correct world, even gestures meant as a joke can be completely misunderstood and transformed into accusations of racism. The Spanish Olympic basketball team posed for an ad in which they used their hands to form what was supposed to be a wink to their participation in the Beijing Olympics but was interpreted as the not so polite slany-eyed Asian facial expression.
Interpret it as you see fit but we're a long way from becoming the fun-loving, all-loving planet which was on brief display during the Olympic opening ceremony.
And if you believe that, then you probably need it. Produced by Czar/NL for agency TBWA.
Who needs political platforms full of platitudes when you have the Miller High Life Guy stumping the Common Sense Platform? It's unclear whether or not a beer-fueled presidency is the answer to the country's ills but with our current president seemingly drunk and unable to navigate his way to his seat at the Olympics, things couldn't be much worse.
Miller High Life Dude for President!
Oh, and Drink Responsibly.
- A Wired journalist attributes the success of Weight Watchers to its RPG format. (You know, like EverQuest or Final Fantasy.)
- The pretty little girl who sang "Ode to the Motherland" for the Olympics opening ceremony was a pretty little mime. Reps said they wanted a flawless girl with a flawless voice; but one had the looks and another had the pipes so they mashed them up. "We must put our country's interests first." Riiiight.
- Seven in 10 companies on the FTSE 100 have unclaimed handles on Twitter. Companies are advised to lock that down before a hater (or an impersonator) does. (Via @benkunz.)
- It may not really be cannibal sushi, but the psychological effect can be just as fucked-up. (Via @TJCNYC.)
- Got more than a handful up top? Pull your shirt off and join the Wonderbra mosaic.
OK, whoa. Christopher Walken? In a commercial? For the Colorado Lottery? OK, not really, It's an impressionist but still. And this impressionist might be this commercial's only redeeming quality. With a juggling monkey and a giant on a pogo stick as the only other choices in this WAY TOO BUSY commercial for scratch tickets (yea, we had to watch a few times to see what the hell the commercial was for), we'll take a Walken impressionist anytime.
Created by Cactus, the best part if this spot is the disclaimer which reads, "Please note that this spot can only be promoted online through Oct. 6. Starting Oct. 7, this spot must be pulled from all websites, or responsible parties may be subject to talent usage fees. If you have any questions, please contact Cactus PR Director Ashley Boyden at 303-455-7545."
Those damn royalty fees!