If you knew a vampire didn't need to feed on human blood to survive, would you let him sit next to you on the bus? That's the question behind this cheesy (but compelling) online campaign for True Blood, a new HBO series from Six Feet Under's Alan Ball.
Put together by Campfire -- the same zany folks that convinced you a sadistic witch lived in Maryland -- the effort tries drumming up controversy for a synthetic blood beverage called Tru Blood, which will liberate vampires from their need to feed on people and finally enable them to demand equal treatment among the living.
Having watched an orange puppet space-jump through hipster internet companies via magic Rolodex, I figured my quota for toys-appropriated-by-inane-advertising had been hit for the night.
Then I saw "Crochette Doll vs. Little Rubber Thumb," which continues a really random milk campaign that I thought was mildly hilarious until tonight. (It might just be my current state of repressed rage. I bet when I wake up tomorrow I'll watch this crochette doll/rubber thumb crap and exclaim, "a rip-rollicking riot! TWO THUMBS UP! HAR!" But I doubt it.)
Put together by Bent Image Labs for Tribal DDB, Canada.
Uh oh. The cause group for...speedwalkers is going to get their jockstraps in a twist over this new AMV BBDO-created Get Some Nuts commercial (higher quality Quicktime here) for Snickers in which Mr. T, atop a Mad Max-style pick up truck, shoots Snicker bars at a speedwalker using a Gatling gun. While hurling bars at the walker, Mr. T lets lose his usual "I pity the fool" tirade telling the walker he's a "disgrace to the man race" and that it's time to "run like a real man."
While most would prefer to rid the streets of these goofy walkers for fear they will unduly influence their children into adopting the goofiness that is speedwalking, it won't be surprising if some speedwalking fanatics make their way to Mars headquarters and slingshot, en mass, their jockstraps at the building pummeling executives into submission.
Vivienne Tam and fashionista/paper doll site Stardoll have partnered to bring virtual couture to a seething throng of 9-17-year-old girls. (17? Really?)
Feening to put some clothes on her? Go yonder. There are plenty of options but I personally dig the bouffant-and-knee-high look. It's daring.
Right-slap on the back of the current issue of UC Berkeley's California magazine is an ad for an officially licensed Cal Berkeley Gillette Fusion Power Razor. (That's the one with five blades for your most comfortable shave.)
Feeling nostalgic? Pick the right alma mater Gillette for you!
Damn. They're just giving those licenses away.
European mobile carrier Orange has launched a phone charger powered by dance energy.
"The Orange Dance Charge is the result of months of research into alternate, sustainable energy sources to power mobile phones during summer music festivals," says the pressie with a straight face.
The unit was developed with help from GotWind, whose unfortunate name refers to renewable energy research, not the thing that happens when you pull Uncle's finger. The charger's system of weights and magnets provides an electrical current when a person flails about.
Orange Dance Charge was tested at the Glastonbury Festival last month. A promotional Dance Charging Man helped newbs charge phones in exchange for a dance.
Yeah, I've fallen for that one before. Just one dance, baby ... and I'll give you a charge, all right.
As part of the Philadelphia Tourism campaign, Red Tettemer found (created) a bunch of geeky bike weavers and adopted them for inclusion in the campaign. For an excruciatingly boring experience, check out The Weavers here. Maybe there's some witty twist at the end of the video but after three minutes of outrageously geeky lameness, patience was expended and attention moved elsewhere.
Apparently, there's more to the tourism campaign which will, hopefully, redeem the boredom The Weavers have caused.
Just what is it with those Japanese who use guards to cram people into trains or those people with seemingly endless amounts of time on their hands with nothing better to do than...take their cat scuba diving? While these two new commercials for HowStuffWorks can't promise the site will explain why people do the strange things they do but they can definitely tell you how.
The campaign, created by Preston Kelly Inc. is a first for the site which was recently acquired by Discovery Communications six months ago.
- Hit the honeys where it hurts. Effort by the Association of Women Against Genital Mutilation.
- Stitch up a rosebud. Because where our ladyparts are concerned, we just love ourselves a flower pun. Effort by Amnesty International, variant ad at Copyranter.
Now that you've been primed, here's some reading on female circumcision. (Because while the image of a dirty blade in new panties might make my eyelid twitch, it doesn't really tell the whole story.)
In the classic style of the make-believe doctor-style ad, former make-believe doctor Doogie Howser a.k.a. Neil Patrick Harris vamps soap opera-style for Old Spice Pro Strength Anti-Perspirant. In the commercial, he plays up the fact he used to be a fake doctor and that, combined with the fact one does not need a prescription for Old Spice, makes it prfectly OK for him to recommend it.
It's one of the better spoof-style commercial that's come along. Created by Wieden + Kennedy, the commercial is accompanied by print.