Hoping to tap into disdain for cheesy film cliches, Sprint chose Union Editorial to refine a set of movie trailer-style spots. The star? Sprint Instinct.*
In "Launch," a couple outruns cops in a high-impact car chase. Mr. Man looks stressed; meanwhile, Wifey buys a handbag on her phone and has it sent to their hideout -- leading the captors right to them.
In "Romance," one woman wants it all -- not from a man, but from her carrier -- as friends beg her to be more realistic.
Here's another dubbed "Horror," and one just for theaters ("Cinema"). We saw it before The Dark Knight and it totally chafed our pop sensibilities.
If you're feeling deja-vu (in addition to that mild burning sensation), it's for a reason. To promote its Scarlet TVs, LG did more with the same campy idea.
Somebody sent us a link to El Lobo Rojo, an online video series that's airing all summer long.
Mostly it's just random shit, sort of like SickAnimation except nobody has a penis for a head, and nothing is funny. A guy sets his fake mustache on fire. Then some dude gets fired for not removing his tattoos. And then the prick that fires him sits around, talking schizophrenic nonsense through a promotional poster for The Love Guru.
If this is all we have to look forward to, please bring Dr. Horrible back.
Under "From" name "Work with Google," Cassabananawide.com is pushing the following spam-tastic email pitch: "Have you heard? People are using their computers to make $1,000's every week with Google!" The headline is flanked by the glowing image of a blonde giving an ecstatic male laptop-junkie a shoulder massage.
I love how it says "No product required" right next to an image of the software container, which features a prominent Google logo and that same picture of the girl giving a massage. What's that all about?
The call to action: "Yes please rush me my Google
happy ending software!"
Chinese condom maker Elasun is using the Beijing Olympics to push a naughty set of sports-themed ads over the 'net. Neat tagline: "Sports make you health." Line of fortune cookies in the works?
More here. But if you don't click, at least look at the basketball one, because it's, oh, priceless.
There are those who are obsessive about cleanliness. There are those who have a tongue fetish. And then there are brands. Rarely, if ever, do the three entwine. Until now. Courtesy of this branded YouTube video comes something that is simultaneously sexy and gross...not to mention very weird.
Son: Dad, what's that?
Dad: It's an ad.
S: But it just looks like a plain piece of paper.
D: No, it's an ad.
S: Well what's it an ad for?
D: I 'm not sure but I know it's an ad.
S: How do you know?
D: Because there's nothing offensive about it.
S: So ads can't be offensive?
D: Oh no. Not at all. And that's how I know it's an ad.
Serena Software launched a Facebook super group to promote its business Mashup Composer. Check out the row of enterprise-chic Super Mashers. No hipsters here, except maybe for Mascara Man in far left beside Token Polo Guy. But hey, bet you can't tell which one ISN'T REAL.
"Before long, you'll be seeing just how easy it is to @#$% it (or mash it) with Serena Software."
What the hell's "@#$%"? Is that cog-talk for "mash"?
To show how the penny is shortchanged in the value hierarchy, Office Max launched a campaign called "Power to the Penny." Toting a hidden camera, comedian Matt McCarthy pisses people off all over New York City by trying to buy stuff, like steak dinners, with nothing but bags full of copper coinage.
My favourite scene from the above video:
Chef (who pops outta nowhere): "How about if you come in here and you order the steak, and I take the steak, and I put it in the blender, and I give you the steak in a milkshake. Is that a steak?"
Matt McCarthy: "Why don't you go back in the kitchen, because you're not helping the situation."
I wish I had a penny for every time daddy said that to mommy.
More videos at PennyPranks. Each one ends with a clip-happy visual orgy of everything you can buy at Office Max for a penny. Crayons! Yardsticks! Glue! It's diorama time.
- The Social Path drew our attention to this perplexing Oasis ad where a girl gets knocked up by a cactus -- not for its own sake, but to justify half-assed Myspace campaigns.
- 50 Cent is upset with Taco Bell. Yeah well, we are too.
- Support your Presidential contender of choice with a handy-dandy kippah. Goes with everything.
- This is kind of neat. By the way, save water.
- Just what you need: a Samsung Instinct miniseries.
- Kanye West helps improve self-esteem. With vodka. But you probably already know that trick, don't you?
- Philippe Starck and BBC Two are doing an Apprentice-style series called School of Design. "Vous etes fired." Heh.
Hoping to expand your nuptial smorgasbord? Add Shaadi to your list -- which, if you've been paying attention, should already include Russians, Filipinos and good white-bread Christian girls.
Shaadi is a conservative Indian "matrimonial" site, which I guess is less obnoxious than Filipina Heart's more overt cattle call. I found the ad alongside an article titled "Ad campaign promoting Islam angers NY lawmaker." Dude, that is some seriously misguided contextual action.