Islam is Cool. By the Way, Here's a Wife.

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Hoping to expand your nuptial smorgasbord? Add Shaadi to your list -- which, if you've been paying attention, should already include Russians, Filipinos and good white-bread Christian girls.

Shaadi is a conservative Indian "matrimonial" site, which I guess is less obnoxious than Filipina Heart's more overt cattle call. I found the ad alongside an article titled "Ad campaign promoting Islam angers NY lawmaker." Dude, that is some seriously misguided contextual action.

by Angela Natividad    Jul-23-08    
Topic: Bad, Online, Strange



British Royal Zara Phillips Continues Work With Land Rover

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As a follow up to its original rugby film, Land Rover is out with another which debuted mid-July and has, again, tapped British royalty to appear in the video. In the new video, the goofy rugby lover puts his smarmy moves on Zara Phillips, the eldest granddaughter of Queen Elizabeth II. Phillips, an equestrienne Eventing World Champion is seen taking her horse out of its trailer while the goofy dude tries to explain to Phillips, who, apparently, he doesn't know, how simple horse rising is. Philips just smiles but the horse doesn't take too kindly to the dude's smarm.

In late 2006, Phillips appeared in a print ad for Land Rover wearing a gown covered in mud with the headline, "Beautifuly Poised." The Queen wasn't all that happy about her appearing in the ad but perhaps she's had a chance to get used to Phillip's more "real world" endeavors.

by Steve Hall    Jul-23-08    
Topic: Celebrity, Good, Strange, Video



Lotus Won't Just Fit You with Features; You'll Get a Little Character, Too

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Check out Faceless People, for which a bunch of, well, faceless people appear in high-profile places all over England.

By wading through a sea of faceless folk on FacelessPeople.com, you can read up on the specs for the new Lotus Evora. Tagline: "True character in a faceless world."

Diggin' the creepy guerrilla effort (imagine getting on the bus and sitting next to somebody WITHOUT A FACE!), but I also think it's pretty bitchy to claim to have a premium on character. (Why spend $80K for character when a jagged scar does it for free?) Thanks to Adrants reader Tom Quinn for sending this over.

by Angela Natividad    Jul-22-08    
Topic: Brands, Campaigns, Guerilla, Strange



OMG! Cause Groups Complain, Ad Age 'Unleashes' Witty Headline

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It's a forgone conclusion that Verizon ads suck and deserve to be pummeled by bitchy ad critics such as those employed at trade rags like Adrants. Oh wait, that's us. Oops. That would be...leading industry publication Adrants. Now that we have that settled...

It's official. America has no sense of humor and has become so literal, no one can say anything at all without offending various cause group members who, due to an onslaught of grade school self-esteem-focused curricula which have rendered them incapable of chilling out and enjoying life without looking at it through a microscope.

So what's all the fuss about this time?

more »

by Steve Hall    Jul-22-08    
Topic: Brands, Commercials, Opinion, Strange



Parrot Makes Noise, Shark Spotted, White World Wrinkled

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- We got to check out the Facebook redesign yesterday. There's tabs and room for more ads (I'm seeing TWO now instead of just ONE!). Also, personal information is intuitively distributed so you don't have to read everything from one long column. A lot of people are annoyed because it's heavy with the social media vibe, but we'll be used to it in, like, two weeks.

- For Parrot, Feed Company started a video campaign featuring a nightmarish kid on a driving lesson. "We're done, we're done! FUCK IT!" Heh.

- Shark sighting. Or not. By Mullen for the sharks and rays exhibit at NE Aquarium.

- New spot by BBH/NY and Partizan/LA for LG Steam Washer. It's called "World of Steam" and takes place in a wrinkly fabric world. It's weird, but not as weird as this was, and I guess sort of passively pleasant.

- Another Parrot thing: Parrot Not Quail. (I'm not really down to make a parrot the state bird, but we did make the Terminator governor.)

by Angela Natividad    Jul-22-08    
Topic: Campaigns, Commercials, Online, Strange, Television, Video



What is It About Doppelgangers? They Always Seem So Angry.

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If you carry a knife, you risked being stabbed by your own blade. Most likely wielded by Evil You from Mirror World.

The spot was put together by AMV BBDO for the Tower Hamlets Council, which is concerned about "rising!" knife crime and convinced people won't stop carrying blades unless they believe they're disproportionately likely to trip, fall and impale themselves.

Bet that pansy-ass excuse didn't stop Genghis Khan, though. (Yeah, I know that's not Genghis, but it's a pretty rad picture.)

by Angela Natividad    Jul-21-08    
Topic: Cause, Commercials, Strange, Television



Product Placement in Porn Advocated, Pennies Pitch

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- The FWA has announced its 2008 Site of the Year judging panel. Some idiot named Steve Hall will be one of the judges.

- Chuck McCarthy has a few ideas for those of us in advertising. Not one to overlook a missed ad opportunity, Chuck thinks branded background images on those distorted login codes would be a great medium, Justin Timberlake's Sexy Back could be turned into Snackin' Back for a cracker brand and energy drink product placement in porn would be hot.

- A dude thinks the back of pennies are a great medium. He was right. After affixing his URL to the back of fifty pennies and distributing them around New York, business boomed.

by Steve Hall    Jul-21-08    
Topic: Celebrity, Guerilla, Product Placement, Racy, Strange



Rob A McDonald's, Get Featured in A Promotion

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Some people are more dedicated than others. Or more stupid, depending upon how you look at it. If all it takes to appear in a McDonald's promotion is to rob one at gun point and then spend 12 year in prison, then Tamien Bain is one smart man.

After having held up a McDonald's in 1994 when he was a teenager 14 years ago, Bain spent 12 years in prison. Now he's among five finalists in a MySpace BigMacChant jingle competition for the Big Mac. While he was in prison, he took a liking to music and now, at 29, he just may see some glory after his 12 years of hard work.

Now that's dedication.

by Steve Hall    Jul-21-08    
Topic: Consumer Created, Promotions, Social, Strange



Driverside Pays Parking Tickets, Cars Go Zen, Actresses Put Brand Icons Out of Work, Gary Busey Becomes GotVMail Mascot

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- Jezebel compiled a list of the top 10 female product advertising icons -- and the actresses that could replace them. That Mrs. Butterworth's/Queen Latifah one is hella funny. Now you: go forth and laugh.

- Driverside.com, which sends reminders for auto maintenance and calculates repair estimates in your area, is paying parking tickets off for 100 San Francisco inhabitants. Register at the above link and check back July 25th to see if you're among the scott-free parking violators.

- Gary Busey's objectively bananas, and here's proof. If you're planning to argue, I've got three words for you: stupid, misfortunate placenta.

- Neat water campaigns: submerged-society ones for Australian brand Insight, quiet dreamscape ones for Diesel.

- BooneOakley is behind State Farm's "Experience Peace of Drive" car wash campaign. (Apparently you also get a free massage.) More from the effort: bathing car, car and yoga, car and cucumber, car and candles, car and acupuncture. (Kinda cool. I had a fat friend whose mom made him visit an acupuncturist to induce weight loss. It didn't work, but he kept telling her it did because he found the needles soothing.)



Friends Don't Let Friends Roam the Streets While Insane

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Be a pal, Commit Your Friend.

This is a promotion for The Dark Knight, sponsored by Verizon and put together by Oddcast and Moxie Interactive. Using the same feature-pinpointing technology Nip/Tuck used to make you hate your face (but in a fun way!), the site weds a person's features seamlessly to a loonie in the Arkhum Asylum.

Um, neato.

I have no friends worth strapping down, so I decided to commit Mark Zuckerberg. Afterward I felt sorry. His trusting face, staring out at me from the confines of a strait jacket, was just too much to deal with.

He hardly looked like himself.

So I had some Haagen-Dazs ice cream (try it now, save some bees!) and now I feel better.

by Angela Natividad    Jul-17-08    
Topic: Online, Promotions, Strange










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