Just what is it with those Japanese who use guards to cram people into trains or those people with seemingly endless amounts of time on their hands with nothing better to do than...take their cat scuba diving? While these two new commercials for HowStuffWorks can't promise the site will explain why people do the strange things they do but they can definitely tell you how.
The campaign, created by Preston Kelly Inc. is a first for the site which was recently acquired by Discovery Communications six months ago.
- Hit the honeys where it hurts. Effort by the Association of Women Against Genital Mutilation.
- Stitch up a rosebud. Because where our ladyparts are concerned, we just love ourselves a flower pun. Effort by Amnesty International, variant ad at Copyranter.
Now that you've been primed, here's some reading on female circumcision. (Because while the image of a dirty blade in new panties might make my eyelid twitch, it doesn't really tell the whole story.)
In the classic style of the make-believe doctor-style ad, former make-believe doctor Doogie Howser a.k.a. Neil Patrick Harris vamps soap opera-style for Old Spice Pro Strength Anti-Perspirant. In the commercial, he plays up the fact he used to be a fake doctor and that, combined with the fact one does not need a prescription for Old Spice, makes it prfectly OK for him to recommend it.
It's one of the better spoof-style commercial that's come along. Created by Wieden + Kennedy, the commercial is accompanied by print.
Defamer is obsessed with the new Matthew McConaughey-voiced radio spots for the National Cattleman's Beef Association. There certainly is something quirkily-alluring about the way McConaughey intones the spot and in an effort to visualize that, Defamer put together a video to accompany the spot. If you like McConaughey's hotness...and cow meat, you'll love this video. Be sure to appreciate the awkwardly-worded copy "Discover the power of protein in the land of lean beef," which paints a picture far different than what was likely intended.
A handy-dandy rule of thumb: avoid using a service whose name sounds exactly like "Fees!" (exclamation included).
PFEEZ! is a site that publishes "creative" photographs of stuff people are selling on Ebay. The lunatic at left, par exemple, is selling a very old Swiss 20-franc piece.
The site positions itself as "a totally bizarre photo/videoblog" that helps sellers "catch people's attention on curent Ebay sales (for FREE)."
If you're a seller on Ebay, you'll need all the help you can get. Guffaw.
Michael Kors just launched a Mad Men-inspired fashion line. Purchases over $350 come with a DVD of Mad Men season 1. (JWT must be stoked.)
"It's body-consciously sexy without being overtly sexual," said costume designer Janie Bryant. I do love the smell of pomade in the morning. But more importantly, fur is back.
More photos here. It's creative department douchebag meets Daft Punk! -- except without the awesome helmets.
For some odd reason I thought the ad at left, which appeared in my Facebook, was offering me young adults with straight teeth.
The website isn't much clearer. (That is, if you can manage to ignore the glowing "Invisalign" logo at right.) Just spell it out, guys: we've got braces, get 'em while they're hot.
OK. Here's some Independence Day humor...if there is such a thing:
"The Heavy Men's Network, the first premium male-focused online video network and a part of The Heavy Corporation, today announced in honor of Independence Day the creation of the IAB Supersize Me package for online advertisers--an environmentally friendly ad package with six times the firepower of standard IAB units!
Eyeblaster, AKQA and Mindblaster put their wands together to create a video widget for Nike
Football Soccer. It spans 10 countries and is supposedly one of the largest video widget campaigns EVAR. (The PR guy called it "revolutionizing.")
See widget here. Basically it streams a selection of Nike ads: watch 'em one after the other, or browse from a playlist. There are also embed options for social networks.
I'm not convinced anyone wants a video widget pre-loaded with Nike soccer spots, but given that it starts with "The Next Level" by Guy Ritchie -- which makes my brain throb -- I'm glad it default-launches on mute. Way to go, Eyeblaster.
But really, the idea behind widget technology is engaging people without them having to leave the website they're on. AKQA, couldn't you have snuck in a soccer game or some shoe-customizing awesomeness?
Gone are the days when earnest, slightly manipulative letters to the North Pole get lost in the USPS ether. Now you can join Santa's social network and hit him up whenever.
He even has a blog!
That's sweet and stuff, but the Santa I remember -- the one from Miracle on 34th St. -- wouldn't be sending repeated emails asking me to join "Santa live now." There's something freaky and subservient-chickenish about that.