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We've seen teases of this Budweiser Super Bowl ad in which an army of crabs steals a cooler full of Bud, makes off with it and then bows at its feet in worship. Although we're not sure highlighting the worship of your product by such lowly creatures as crabs is necessarily a positive. It's OK though because the commercial has hotties in bikinis in it to distract us from that notion. See the ad here.
Forget pontifications from ad pundits and polls from USA Today, the real winner of the Super Bowl most-liked crown is Disney's "I'm Going to Disney" and Budweiser's "Office" ad. This, according to a functional magnetic resonance imaging study sent to us by Adrants reader John Brock and conducted at the UCLA Ahmanson-Lovelace Brain Mapping Center by Marco Iacoboni which measured brain response while the subjects watched the Super Bowl. Even more telling were the losers. The study found the much loved Budweiser "Secret Fridge" ad to be one of the least liked. You can read all the gritty scientific details here.
Joe Jaffe says he heard from a source the reason there were so few URLs in Super Bowl ads was because ABC representatives visited each of the advertisers' sites and if they deemed the content to be too racy, URLs were not allowed in the individual advertiser's ad. While Jaffe states he has not been able to confirm his sources claim, nor have we, it certainly is a plausible explanation for the lack of URLs in ads. Afterall, why wouldn't a marketer want to extend the value of their marketing dollars by driving people to additional marketing messages.
If this turns out to be true, it certainly opens up a very big proverbial can of worms in terms of the power a network has over controlling its advertisers' content. Of course, any network has every right to refuse any ad for any reason they choose but disallowing so many URLs from so many large and trusted brands wreaks of overbearing oversight.
If you simply can't get enough Super Bowl advertising post-analysis and can't stop bugging your non-advertising friends about it, slide over to the Adrants Forum on Soflow where kooks like us can't help ourselves from discussing Super Bowl commercials ad nauseam. Just call it therapy. After all, we have the Olympics to get to and then the Oscars so purge yourself of the Super Bowl so you can get ready to obsess about other upcoming advertising orgasms.
Joe Jaffe has posted a ten question Super Bowl ad recall quiz to test how well we can remember what some of the ads were about . It's a quick, fun little quiz. We took it but, frustratingly, don't think we got them all right. You try.
For the 18th time since The American Association of Franchisees & Dealers began surveying the ratio of Super Bowl ads purchased by franchised and non-franchised enterprises, the franchisers continue to dominate - this year by a record margin of 82 to 38. According to AAFD Chairman Robert Purvin, who launched the organization's Advertising Super Bowl survey 19 years ago, "Super Bowl advertising continues to demonstrate the power of franchising. How else can small business owners afford to share their messages with 72 million households at one time?
We thought we'd share this comment with your from a reader who doesn't like sex in advertising and wrote, "You know I thought Pizza Hut was family wholesome type of resturant. So why do your ads on TV have to show smut with Jessica Simpson. What is she trying to excite this boy with Pizza bites? Or being half naked? Is smut and sex all this county knows to try to sell something? No wounder this county is going to hell. I refuse to ever eat in Pizza Hut ever again. And by the way your salad bars are yuk. Especialy the dressings."
Obviously, sex doesn't sell for everyone as we often debate.
Last week we told you about Hart + Larson's Ham + Lambert site which promised to show a woman named Andrea watching the Super Bowl and rating the ads. For those of us who only care about the commercials, have ADD and enjoy watching an attractive female rate Super Bowl ads, this is the video for you. Watch Andrea as she has settles in on the comfy sofa, has a beer and some snacks, paints her wall, does other weird stuff and gets up off the couch during ad breaks to rate each commercial with placards using a rating system including "Effective," "Entertaining," "A Waste of $2.5M" a score and commentary. She even does a Half Time show. But the best part is she does it while teasingly undressing and dressing. No, there's no nudity but if you want to watch the game in 14 minutes, DAMN, this is the way to do it.
As promised John January and Tug McTighe have released their 2006 Super Bowl podcast in which they laud and lambaste the big game's commercials. We'll be listening. You should too.
Also, don't miss the Across the Sound Super Bowl podcast with Joe Jaffe and guest-host FRCH Design Worldwide's Kevin Dugan
Perhaps digging into an analyzation of a commercial more than any normal person would ever dream of doing but offering clever insight is this comic strip analysis of Burger King's Whopperette's Super Bowl commercial.