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While we've been in the ad biz since before Loyd Dobler held that radio over his head in Say Anything, we don't pretend to have the knowledge or insight Ad Age Editor Hoag Levins or black-turtlenecked Ad Age Man-At-Large Bob Garfield possess, except, perhaps when it comes to Garfield's commentary on why the Rolling Stones are bad choice as a Half Time Super Bowl act. Calling the Stones "114 year olds" who have "been around since the early Jurassic period," Garfield can't seem to understand why the Stones are still relevant cavalierly claiming they "have one foot in the grave," their appearance in the Super Bowl is a "last surrender to commercialism" and they're on their way to "Hollywood Squares." Calling them a "commercialized pop act," Garfield is so out of touch with culture, he, in perhaps an apparent attempt to appear hip, can't seem to grasp that fact the Stones still are "hip."
While everyone's buzzing about the upcoming Super Bowl Commercial Orgasm on TV, the industry seems to have forgotten that there are other media carrying Super Bowl related advertising. Thanks to Adverlicio.us which put together a collection of Super Bowl-related online advertising, we can re-direct our attention, if only for a few minutes, to this upstart little medium called the Internet. Unfortunately, most of the ads aren't very good so after you take a look, you can go back to worshiping the :30.
Neatly organizing the known players for Sunday's Super Bowl Advertising extravaganza, Adland has compiled a list of advertisers, what they plan to air and when during the game the ads will run. Budweiser will dominate with ten spots during the game. GoDaddy has finally made the list. All the other regulars will be there as well from FedX to Subway to ESPN to MasterCard to Emerald to Burger King (with Brooke Burke) to Pepsi to...well....just go read the list.
Conveniently, with just three days left and milking every last bit of publicity, GoDaddy today received approval to place a commercial in the Super Bowl this Sunday. It took fourteen tries but the fourteenth was the charm. GoDaddy CEO says the spot will appear as the second ad in the sixth break, likely at the end of the first quarter or the beginning of the second. A second position has been purchased as well.
GoDaddy has created a time line of its dealing with NFL with an explanation, screenshots and video for each of the 14 attempts. The approved version reallu isn't all that exciting or funny for that matter but, as always, Parsons promises an Internet-only version to be released Super Bowl Sunday.
In a commercial created by Dallas-based TM, Fabio will foist his romance novel persona upon us for Nationwide Insurance, the company's first Super Bowl commercial. The ad, which looks like a shampoo commercial, is replete with romantic cheesiness with Fabio dressed as a gondolier in Venice and over the top imagery of blooming flowers and white horses...all to sell insurance.
We all know spending $2.5 million on a Super Bowl spot is, well, not always the wisest marketing move but thankfully, we've got experts who know how better to spend $2.5 million. iMediaConnection has gathered 28 marketing experts who give us a bit of insight as to what they might do had they $2.5 million to spend elsewhere. You'll love AOL EVP Michael Barnett's completely self-promotional "spend it all on AOL" approach to answering the question. But you'll seriously love Word of Mouth Marketing Association CEO Andy Sernovitz' suggestion that the $2.5 million be spent to train customer service reps to be helpful, polite and sincere. Amen.
Entertainment site Heavy.com, last night, released 16 banned Super Bowl commercials that were intended (or not) by marketers to appear in this or last year's Super Bowl. Heavy.com Founder and Co-CEO said his site compiled the 16 commercials from the Internet and did not make any agreements with the marketers to show the ads. Have fun but, no doubt, you've seen them all already.
The NFL has announced it will place all Super Bowl ads airing this weekend on its video on demand NFL Network, on NFL.com and on Sprint phones. Budweiser will optimize its five minutes worth of ads for the iPod and make them downloadable from Budweiser.com. GoDaddy, of course, has been pushing its ads online for years. Pepsi will have BrownandBubbly.com. Burger King will have the Whopperettes. Who needs an actual television anymore?
This year, there seems to be a fascination with the flushing of toilets during halftime. Like the obsession with national toilet flush stats following M*A*S*H, Scott tissue will leverage the notion that all 90 million Super Bowl viewers will collectively go to the bathroom at the same time with the launch of Halftime Flush, a site touting the dissolvability of Scott toilet paper. On the site, Mike Ditka lends his intense convicibility to Scott's superior toilet tissue and a game allows visitors to match toilets to their flushing sounds. OK, so bathroom humor is always a good standby but we like VIA's simpler approach to the whole halftime flush thing.
Ever the guy's guide to being a guy, Maxim is unhinging itself once again to the Super Bowl hoards with its Maxim Rock City Super Bowl party. Coors Lite will have the beer. Cadillac will have the cars to drool over. Absolut will get you drunk with The Who's Tommy and Reebok will clothe you with tee's, roller skates and sneakers.