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In USA Today's annual Super Bowl Ad Meter, Budweiser topped the list with its Crab commercial. Rounding out the top ten were six other Anheuser-Busch commercials including Bud's Stray Dog, Bud Light's Rock Paper Scissors, Bud Light's Language Course, Bud Light's Auctioneer Wedding, Bud Light's Gorillas and Bud Light's Hitchhiker.
Damn! You think the 238 survey participants were drinking Bud Light while watching the ads? Hmm. The other lucky three to round out the top ten were Doritos for its consumer-generated Crash, FedEx for Moon and Sickers for its Kiss.
Where the hell is the kitschy Robert Goulet Emerald Nuts ad you ask? It ranked number 17 on the list but if it were uo to us, we'd move it up a bit. Perhaps knocking one of those Bud Light spots out of the top ten.
AOL's Super Bowl ad poll found Blockbuster's Mouse commercial to be the favorite among this year's crop of ads. Rounding out AOL's top five are Budweiser's Dalmation, Bud Light's Gorillas, Bud Light's Hitchhiker and Taco Bell's Lions. That poor Blockbuster Mouse is getting all the love this year. It's the least he can get after being violently dragged around by a rabbit.
In this year's annual tally, iFilm found the very hilarious Blockbuster Mouse ad to be the most viewed ad on its Super Bowl video site. The ad did make us laugh and did hold our attention. Rounding out the top five most viewed ads were Bud Light's Rock, Paper Scissors; NFL's Chad Johnson Super Bowl Party; the Snickers Kiss (one of our favs for it's hilarious awkwardness) and Pizza Hut's ad with Jessica Simpson. (Well, we all know whay that one was watched over and over.
- Bob Garfiled reviews the Super Bowl ads. He commented on all the slapping in the ads and he liked most of them except the Salesgenie ad but admitted that ad might actually work for the advertiser.
- AdWeek reports Super Bowl TiVo data found two Bud Light ads to be the most viewed by TiVo owners. "Language Course" was the most viewed followed by "Rock, Paper, Scissors." We can understand "Rock, Paper, Scissors" but "Language Course?" Maybe because it was so bad people had to rewind to see what they hell the ad was all about.
- Aside from polls, there seems to be little agreement on whether this year's Super Bowl Commerials were better or worse than in past years. Join the ongoing debate in the Adrants Discussion Group.
What can you do with one finger, besides the obvious? Amuse a baby and save a country, among other things. E-Trade lists the possibilities, then ties it all back into its clickable stock portfolio.
We just twirled one finger in feigned amusement. We liked this way better than the bank robber ad.
We admit it's mean to make fun of people with ailments such as men who "want to to spend more time having fun and less time in the men's room, to guys who want to go less at night" but we must say, the commercial for male urinary and prostate drug Flomax made us sit upright in our seats after all those other distractingly humorous Super Bowl ads. Aside from the fact the product sounds like the name of a feminine napkin, something about medical ads that creeps us out.
TMobile promotes its MyFaves feature with a spot where Charles Barkley gets high and mighty with Wade about the degree of his fame. Barkley's soon shot down by a young waitress who knows Wade but not him.
The idea of ball players getting all touchy about something as trite as who gets to be on their faves is unfailingly funny, plus Barkley makes priceless "WTF???" faces. And after writing a book called I May Be Wrong But I Doubt It, it's good to know he can laugh at the public's perspective of his own lightweight pompousness.
There's no doubt that despite the creative deficit Budweiser is spending serious money this year. We just witnessed a short spot featuring Jay-Z and Coach Don Shula, massive movers and shakers in their own respective universes, battling coolly over a game where the stakes are gigantic. The spot serves to make the icons feel both human but totally remote in their financial statosphere. An interesting, albeit tired, effect.
Apparently Robert Goulet is to blame for every office mishap you've ever suffered. That coffee spill across your keyboard? Totally Robert Goulet. And how did those sensitive documents get into the shredder?
Thankfully, the afflicted can tote the Robert Goulet equivalent of a clove of garlic. Robert Goulet is horrified by Emerald nuts. Just be sure to keep them around because he comes back with every new day. See spot here.
Jack in the Box releases an ad in which Jack's son announces to his school that while he's proud of his pops, he'd like to become a vegetarian. Jack immediately covers the video camera he was so proudly wielding and sits down, head in hands.
We feel his pain. Our parents wore the same look when we told them we were leaving medical school for marketing. See the ad here.