Disney Goes Flat with 'Meet the Robinsons'


Movie and television ads that air during precious Super Bowl ad time are never terribly noteworthy. Disney's "Meet the Robinsons" ad is no exception. It only tells us they've run out of both imagination and fairy tales to rob, but anything involving an orphan and the future does decently, right?

by Angela Natividad    Feb- 4-07    
Topic: Super Bowl 2007

Career Builder Stages Pit Fight for Promotions


We couldn't help laughing at that Career Builder ad in which a bunch of office cogs get all decked-out and destroy each other in a jungle pit for their next promotion. At some point a delivery guy who doesn't even work with them starts mauling everybody with ninja moves. It'll be a big hit, we're sure, with the middle-aged, cubicle-stuck and breakroom-embittered. See the ad here.

by Angela Natividad    Feb- 4-07    
Topic: Super Bowl 2007

Gorillas Ponder Leaping at Bud Light Guy


Clearly Bud is more quantity than quality this year. Funny. See the ad here.

by Angela Natividad    Feb- 4-07    
Topic: Super Bowl 2007

E-Trade Stages Bank Robbery ... By Banks


Because sometimes you do feel raped and pillaged post teller-visit. We're not sure how E-Trade can help considering active investments defeat the idea of just parking money someplace "secure," but whatever. The friendly waves, cuddly animal masks and thank-yous to the hostages were good touches. See the ad here.

by Angela Natividad    Feb- 4-07    
Topic: Commercials, Strange, Super Bowl 2007

Luxury Car Ads Miss Points

The sub-par ads for Lexus and Infiniti we just witnessed are elegant in the usual style but there's not really anything else to them. They're not even all that interesting to look at. Can somebody please explain to these fine retailers what the Super Bowl is and who's watching right now? Can't you laugh at yourself in an ad, or at least make us laugh, once in a whole year?

by Angela Natividad    Feb- 4-07    
Topic: Super Bowl 2007

Men Strip for Chevy HHR Ladies


OK. It's cheesy. It's lame. It's hideous. but we love it. Love it! Call us sick but we love the consumer-created Chevy HHR commercial in which guys turn into street strippers for a couple of women in a car. See the ad here.

by Steve Hall    Feb- 4-07    
Topic: Commercials, Good, Super Bowl 2007

Prince Halftime Show Leaves More Than Half to Be Desired


Halftime shows are typically fine if forgettable performances, the only exception in recent memory being Janet and Justin's pop-infused duet which ended ... well, you know how it ended.

Still, we knew we'd have to prepare ourselves for something decidedly cringe-worthy when lightning struck the stage at the opening of the halftime show. And indeed, our expectations were met when Prince appeared swathed in a cobalt blue suit, breezy orange blouse and black doo-rag, on a platform shaped like a fucking ankh, topped off with a menagerie of guitar transitions.

We have to give kudos to a guy who can not only play real mean but successfully set off a bazillion pyrotechnics despite a torrent of rain. Still, there remains a lot to wince about. The stage leaks so much smoke the dancers are not just obscured but nearly asphyxiated. Oh and look, a band with glo-sticks lining their uniforms. And a cover of "Proud Mary" with a very bad Tina Turner stand-in. Can you say lame explosion?

We dig "Purple Rain" and the ankh guitar, plus that gigantic phallic silhouette - nice touch. Prince expectedly pulls off a great if damn pompous production. We simply fail to understand how he can ooze sex, wear purple velour and tote ankhs at the same time, and we also think his music's gone south since the "When Doves Cry" days.

A good safe choice, however. And in Prince's defense, this was a far better presentation than the oft-mentioned "wardrobe malfunction." Unfortunately, nixing the reams of negative press, an FCC-spawned moral crisis, the consequent media chill effect, and a fine bigger than the cost of a house, it's also far more forgettable.

by Angela Natividad    Feb- 4-07    
Topic: Super Bowl 2007

Sierra Mist Does Awkward So Well


Sierra Mist is kicking ass this year. The combover ad. That was just perfectly creepy. And anything involving karate is an automatic winner. Sierra Mist gets thumbs up from us this year.

by Angela Natividad    Feb- 4-07    
Topic: Super Bowl 2007

Sprint Saves from Connectile Dysfunction


It's hard to position broadband ads. You can be like Earthlink, which kind of laughs at the whole idea of marketing in general, and you can be like Comcast, which takes the easy way out with off-colour humour. Or you can make up a disease, kind of like Microsoft, and propose that your product will in fact cure it.

There's a fine art to this tactic. A good rule of thumb: the closer you can get your made-up disease to sound like a sexual disorder, the better. Maybe people will get confused and mistakenly believe you could solve both problems, not just (the invented) one. Cute, Sprint. Cute. See the ad here.

by Angela Natividad    Feb- 4-07    
Topic: Super Bowl 2007

Bummed GM Robot Contemplates Suicide


We imagine robot ennui is a growing problem as our mechanical friends become more complex and prevalent in our every day lives. We're glad GM is raising awareness about this problem early on, as demonstrated in their we're-obsessed-with-quality ad.

The ad didn't bring much of interest to the table but we're always at least a little interested in things, however non-human, that contemplate suicide over something really really trivial. And most things are. So, it's probably safe to say we're pretty generally interested in most people/things that consider offing themselves. Interested enough to report them, anyway. The GM ad didn't otherwise deserve it.

by Angela Natividad    Feb- 4-07    
Topic: Super Bowl 2007

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