|About | Contact | Media Kit | Research | Jobs | Twitter| Send Tips | Speaking | Consulting | Subscribe|
Ooh. Doritos just made our skin crawl with their latest commercial featuring a cashier getting progressively hotter and hotter over her trucker-looking customer's choice of chips. The spot ends in an aisle cleanup. You do the math.
And unless there's a wide demographic of married cashiers and truckers, we think this is a total "Sideways" rip-off. There probably are a lot of married cashiers and truckers though. In all probability Doritos may very well be the glue that keeps their love together. Who are we to talk?
Garmin gives us a Godzilla throwback with Maposaurus, where a map gets monstrous and a guy uses his GPS to turn into a laser-shooting superhero. Aww. Cute.
We're failing to understand the multiplicity of multi-themed Budweiser ads out this year but the campaign must be doing the job because we're writing about them like hell. We've already forgotten which ad we were about to write about. Oh well. Budweiser budweiser
We dig Coke's Grand Theft Auto-themed Give a Little Love ad. It's a nice little segui into the digital stratosphere that kind of says, "We join more than just human and polar bear communities. We join violent gamers, Sims and Second Lifers too." Good shit.
GoDaddy is so serious about keeping their URL costs low that they'll fling boobies at you left, right and left again. We're glad to know somebody has their priorities straight. In the first GoDaddy commercial, the domain registrar has a good time poking fun at marketing. The spot begins seriously with a spokesperson type walking down an office hallway explaining GoDaddy services. He gets to the door marked "marketing," open it and, sure enough, there's Bob, Candice, Danika ad the whole production crew having fun spraying champagne all over Candice as she dances in a tiny top. The guy closes the door and says, "Everybody wants to work in marketing." Right on, brother. See the ad here.
That Bud Light ad where the guy teaches non-English speakers how to ask for a Bud in different neighborhoods, then encourages them to shift gears back into incoherent immigrant status when asked for a Bud in turn, is so very politically incorrect. That is why more blue collar rednecks should conduct citizenship classes.
We hate Mary J. Blige and we generally dislike Chevy. But the music mishmash and the juxtapositions with all the different Chevys in this ad are interesting. Joining genres with a bunch of famous people and would-bes is generally a cheap and easy way to get a positive nod for your efforts.
Winning the Most Disgusting Super Bowl Commercial Award is the commercial from Snickers in hich two mechanics end up eating the same Snickers bar from opposite ends until the two meet and are shocked. They suddenly react by doing something very manly, ripping off their chest hair. Yes, it will talked about and maybe that's half the battle. It's still gross though.
FedEx veers from the past to the future with an ad in which a set of astronauts experience a delivery problem from the moon. The FedEx space ship is accompanied by the same music Gob uses in Arrested Development to complement his subpar magic acts.
We're glad they've ditch the cave men since Geico seems to have dominated that niche. Will FedEx colonize the future? Not with cheesy magician music, they won't. See the ad here.
Source: Viral Video Chart