Not sure who would actually be caught dead drinking a Bud Light Platinum but someone over at Anheiseur Busch thought it was worth spending several million dollars to convince people to do so. Maybe they figured they could tap the last twelve hipsters out there.
Everyone in this Hyundai All For One ad in which the theme to Rocky is sun are Hyndai employees. One Hyundai employee is a bit stumped but his co-workers come to his aid and motivate him by singing the theme to Rocky. It's uplifting enough. We think a few people will be humming this tomorrow.
Ford is demanding that rival General Motors pull a Super Bowl commercial that implies the Chevrolet Silverado pickup is more dependable than the Ford F-Series. But GM stands by the ad and says it will run during Sunday's game.
In the ad, a driver in a Silverado navigates a post-apocalyptic scene. When he meets up with some friends, he notices one is missing. It turns out that friend was driving a Ford.
GM says R.L. Polk data shows Silverados remain on the road longer than other pickups. But Ford says it has the most pickups with 250,000 miles on them.
Ford may have the last laugh. The F-Series has been the best-selling truck in the U.S. for 35 years, and outsold the Silverado by nearly 70,000 trucks last year.
There will be no shortage of online destinations follow Super Bowl chatter, social and otherwise. You can check out a fairly comprehensive list here. Two we'd like to touch on are the BrandBowl, a partnership between Mullen, Radian6 and Boston.com and Deep Focus' Super Bowl of Social Media.
In its fourth year, Brand Bowl will gauge the social chatter surrounding the ads in the game and rank each ad based on its social profile according to the number of tweets a brand gets along with the sentiment of the tweets.
Be sure to check out this special edition of The Beancast which takes a look at what to expect during the SUper Bowl in terms of advertising. We also took a look at the efficacy of the USA Today Ad Meter, agism in the advertising industry and Google's latest move which now defines ads as content in search results.
The podcast, moderated by Bob Knorpp featured The Martin Agency VP Account Director Tedd Aurelius, AdPulp's Dan Goldgewiger, Evol8tion's Joe Jaffe and Adrants' Steve Hall.
Rumors and reports indicate Clint Eastwood will appear in Chrysler's two minute Super Bowl commercial and give the country what some are calling a pep talk. That's all we really know at this point. We have to believe (and we hope) that any ad featuring Eastwood will be nothing short of awesome. Well, we'll know on Sunday.
We all know the world is going to in sometime in 2012, right? After all a movie told us so. So it makes perfect sense a brand capitalize on the notion. And that's just what Chevrolet does in this epic, end of the world scenario which ends with a few guys gathering together only to realize one of their friends didin't make it. Why? He was driving a Ford. Ouch!
Hmm. If only the bugs that got stuck on most car grills where this talkative and friendly. So here is Chevy's Super Bowl commercial for the Sonic. Somehow featuring bugs adorning the grill of the vehicle for a joy ride is supposed to sell the vehicle. We must be missing something. Oh right. This is a SUper Bowl commercial. It's not supposed to make sense.
Well here it is. And it is quite the extravagant production. We like. Created by TBWA\Chiat\Day and titled King's Court, the ad features X Factor winner Melanie Amaro singing a version of Otis Redding's Respect recorded specifically for the ad to a kingly Elton John. The ad was directed by Noam Murro. Pepsi fans who Shazam the spot during the game will be able to view Amaro's music video for Respect.
Yes, the USA Today Ad Meter will get undue attention next week. But we should really turn our attention to YouTube's Ad Blitz which will ask viewers to vote through February 13. It will then post it's "winning" - and we use that term lightly - spot on the homepage February 18. Check out the promotional video below.