Whitehouse Hangs Out on Google+, CP+B Slammed

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- If you're into Juicy Couture...or at least their advertising.

- The Whitehouse enters the world of Google+.

- Slate has a minimum of kind words in its piece about Crispin Porter + Bogusky and its loss of the Burger King account.

- Peter Berg is out with new work for MINI, Another Day, Another Adventure

- Is Imogen Thomas the new face of Caprice lingerie?

- Lego launches a social media community.

- If tweeting, blogging, Liking and Plus-ing isn't enough for you while watching the Super Bowl now you can also play Chevy Game Time. Yea, there's an app for that.

- Check out the new brainstorming tool, Thinkerbot, from Nail Communications

by Steve Hall    Jan-23-12    
Topic: Agencies, Campaigns, Racy, Social, Super Bowl 2012



Samsung Previews Galaxy S II Super Bowl Ad

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We agree with David Gianatasio's assessment of the latest Samsung Galaxy S II commercial. You've seen the campaign before. It's the one in which eager iPhone fanatics line up for the next greatest thing while happy Samsung Galaxy S II owners mock the fanatics by explaining their phone already has all the features iPhone fanatics are waiting for.

The first outing was funny. Even the second was mildly amusing. This third outing, not so much. Created by 72andsunny, the spot is a teaser for what will be the product's debut during the Super Bowl.

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by Steve Hall    Jan-23-12    
Topic: Super Bowl 2012



Doritos Saves Hot Model From Elevator Fart

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Although the title of this YouTube video screams, "NFL Bans Super Bowl Ad Starring Sexy Lingerie Model," we're not quite sure anyone over at the NFL actually saw this ad. It appears to be part of the Doritos Crash the Super Bowl challenge but a search fort the name of the video or its director, Max August, finds nothing.

But who really cares about all that. It's got a hot model with bulging cleavage and a fart joke. What's not to love? After all, hasn't most recent advertising gone for the lowest common denominator anyway?

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by Steve Hall    Jan-22-12    
Topic: Commercials, Consumer Created, Super Bowl 2012, Video



Chevrolet Selects Rote 66 Ad Contest Winner

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So chevrolet, much like Doritos, did the whole consumer-created commercial thing this year for the Super Bowl. Launched in September last year, the contest collected 198 entries which were narrowed to 33 in December. This week, Chevrolet announced the winner; Florham Park, NY resident Zach Borst. Borst will receive $25,000 and his commercial will air during the Super Bowl.

Borst, who looks like he's 30, went with the classic high school graduation scenario whereby parents buy a car for their recent grad. But in this case, it's not a new car that was gifted. It was a fridge for the "kid's" dorm room.

Anyway, it's amusing enough. If you can get over the fact these high school grads look like they're well past the quarter life.

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by Steve Hall    Jan-20-12    
Topic: Brands, Commercials, Super Bowl 2012



Volkswagen Hints at Super Bowl Spot With Barking Dog Chorus

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Ah yes. This year, Volkswagen must find a way to reprise the greatness of The Force which it debuted during last year's Super Bowl. It'll be a hard act to follow but VW wants us all to know their trying really really hard not to let us down.

This Deutsch LA-created teaser, while not indicative of the actual content planned for this year's Super Bowl, is called The Bark Side and hopes to peak interest in what the automotive manufacturer has in store. Here's hoping they don't fall flat.

The teaser points to a microsite on which a full-blown, Star Wars-themed invite urges people to invite all their friends to a virtual Big Game party to be held January 27.

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by Steve Hall    Jan-19-12    
Topic: Brands, Commercials, Super Bowl 2012



Our Money is on 'Bird of Prey' For Doritos Crash the Super Bowl

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So Doritos has selected its top five contenders for its Crash the Super Bowl contest. Here's one from Joby Harris called Bird of Prey. Joby won $25,000 and a trip to the Super Bowl for his efforts. If you ask us, his work is right in line with what Super Bowl viewers love to see: cute girls, office antics and people smashing into things because they think they can fly.

Nice job on the multiracial inclusion thing too, Joby. So what do you think? Should Joby's entry take the top spot and air during the Super Bowl? You can check out all the finalists here. We're partial to the cleavage-laden Hot Wild Girls but that's been done a million times before. Sling Baby? Funny but it'll get complaints like the HomeAway ad did. Man's Best Friend? Yawn. Dog Park? Nah. Yea, we're going with Bird of Prey.

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by Steve Hall    Jan-18-12    
Topic: Commercials, Opinion, Super Bowl 2012



Lingerie Bowl Less Sexy, More Like A Real Sport

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After watching this promotional video for Lingerie Bowl IX we've come to the conclusion that the LFL is beginning to look a whole lot more like a real sport and a lot less like an excuse to watch women parade around a football field in their underwear. Maybe it's because we've only given the sport cursory attention come Super Bowl time. Maybe because it truly is becoming more of a real sport. Whatever the case may be, watching it seems to have become something you do in a bar...with the guys...while drinking a whole lot of ber. Instead of watching embarrassingly (excitedly?) in the privacy of your own home.

Anyway, watch the promotional video for yourself below and let us know what you think.

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by Steve Hall    Jan-17-12    
Topic: Commercials, Racy, Super Bowl 2012



Super Bowl to Be Streamed Live on Web and Mobile

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In a first, NBC has decided to live stream this year's Super Bowl on NBCSports.com and NFL.com. The live stream will be ad-supported but with ads separate from the television broadcast. With the Super Bowl being one of the last social viewing experiences and it's likelihood it will continue to be viewed in small crowds, web and mobile viewing is likely to have little impact both on audience numbers and ad revenue.

The broadcast will also be streamed through Verizon to NFL's mobile app. Of the live stream and its added features, NBC Sports Digital Media's Rick Cordella said, "By adding multiple camera angles, HD-quality video, DVR controls along with social interactivity, our online streaming represents a compelling, second-screen experience that nicely complements NBC's on-air presentation."

by Steve Hall    Dec-21-11    
Topic: Super Bowl 2012



GoDaddy Channels Axe Fallen Angels For Super Bowl Ad

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Every year we wait...with baited breath...for the next Go Daddy Super Bowl spot. Oh wait. GoDaddy CEO Bob Parsons might wait with baited breath. We just anticipate yet another over the top, sex sells approach to Super Bowl silliness.

This year, GoDaddy will run two ads during the Super Bowl. One, called The Cloud, will feature Danica Patrick, who appears to be dressed like an Axe Fallen Angel, and the Pussycat Dolls. Now that ought to be some amped up feminine hotness.

Of the commercial, an excited parsons said, "How can we produce a Super Bowl ad that's fun, edgy, slightly inappropriate and also speak to cloud-based products? Like only Go Daddy can ... trust me, it'll be as GoDaddy-esque as ever. Danica will surpass her most revealing Go Daddy moment, from back in 2008 when she gave us the big unzip!"

And we wait with baited breath...

by Steve Hall    Dec-20-11    
Topic: Racy, Super Bowl 2012



Eric Roberts Meets Doritos Crash the Super Bowl

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OMG! Is it that time again? Has it been a year already? Is it time to engage in all manner of over blown Super Bowl hype? Yes, friends, it is time, once again, for the Coritos Crash the Super Bowl craziness.

We have two entries to share with you. They come from Ringleader and each is a unique approach. One employs Eric Roberts. The other, a dog. Give them both a watch and let us know what you think. The first is The Eric Roberts Show. The second is Disturbance.

by Steve Hall    Dec- 2-11    
Topic: Agencies, Celebrity, Super Bowl 2012








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