Super Bowl 2012 on Adrants
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Marketing, Advertising and Social Media News With Attitude by Steve Hallen-us2012-02-20T10:06:24-05:00M&M's Lands Top Spot in YouTube's Super Bowl Ad Blitz
http://www.adrants.com/2012/02/mms-lands-top-spot-in-youtubes-super.php
Remember the Super Bowl? Yea, we barely do either.]]>Super Bowl 20122012-02-20T10:06:24-05:00How Audi Leveraged Social Media With Its Super Bowl Ad
http://www.adrants.com/2012/02/how-audi-leveraged-social-media-with-its.php
Yea, yea, yea. We know the Super Bowl's over and everyone is obsessing over the Grammys today but we think it's important you take a close look at how Audi made use of social media in context with its Super Bowl ad.]]>Social2012-02-13T09:29:49-05:00TV's Greatest Night of Ads Takes a (Weak) Stab at Getting Social
http://www.adrants.com/2012/02/tvs-greatest-night-of-ads-takes-a.php
The $3.5 million Super Bowl ads have all come and gone, and the conversations - supercharged by social media - are in full swing. Or are they? ]]>Super Bowl 20122012-02-07T13:01:12-05:00Eight Year Old Critiques Super Bowl Ads
http://www.adrants.com/2012/02/eight-year-old-critiques-super-bowl-ads.php
Oh the honesty of children. Here we have eight year old Arturo giving his take on this year's Super Bowl commercials on behalf of Salt Lake City-based Crowell Advertising. ]]>Super Bowl 20122012-02-07T11:35:40-05:00Can't We Just Appreciate the Chrysler Ad For Its Positive Outlook?
http://www.adrants.com/2012/02/cant-we-just-appreciate-the-chrysler-ad.php
Many are wont to attribute a political agenda to the Clint Eastwood Chrysler Super Bowl commercial. I didn't see it as political at all.]]>Super Bowl 20122012-02-06T12:47:12-05:00How Brands Integrated Social, Mobile, Web Into Super Bowl Ads
http://www.adrants.com/2012/02/how-brands-integrated-social-mobile.php
Altimeter analyzed this year's Super Bowl ads and uncovered five cross channel integration trends among brands in this year's game. ]]>Super Bowl 20122012-02-06T12:16:36-05:00M&M's Wins Kellog School Super Bowl Ad Review
http://www.adrants.com/2012/02/mms-wins-kellog-school-super-bowl-ad.php
M&M'S earned the top spot for its Ms. Brown ad, winning the eighth annual Kellogg School Super Bowl Advertising Review. ]]>Super Bowl 20122012-02-06T08:35:33-05:00Volkswagen Wins AdBowl 2012
http://www.adrants.com/2012/02/volkswagen-wins-adbowl-2012.php
And the results keep rolling in. In yet another metric that, let's be honest, amounts to a popularity contest like all the rest, Volkswagen's Dog Strikes Back landed the top spot in this year's AdBowl, a Super Bowl commercial ranking system launched in 2001 by McKee Wallwork. Super Bowl 20122012-02-06T08:24:15-05:00Doritos Current Winner of USA Today Ad Meter
http://www.adrants.com/2012/02/doritos-current-winner-of-usa-today-ad.php
Because of a partnership with Facebook that extends the voting period, the USA Today Ad Meter results won't be final until 6PM EST Tuesday but the rankings can be viewed right now. ]]>Super Bowl 20122012-02-06T08:11:22-05:00NFL Removes Chrysler's Clint Eastwood Commercial From YouTube
http://www.adrants.com/2012/02/nfl-removes-chryslers-clint-eastwood.php
So here we are bright and early Monday morning reviewing all the ads from last night's Super Bowl and, wait, what? Chrysler's Clint Eastwood ad has been removed from YouTube because of a copyright claim by the NFL? ]]>Super Bowl 20122012-02-06T07:38:12-05:00