Skechers Super Bowl Ad Pits Man Against Cheetah

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At this point the only thing left to watch come Sunday might be the actual football game. Here's yet another Super Bowl ad for your pre-game day viewing pleasure. This one comes from Skechers who gives us a more politically correct version of the now infamous 1999 Just For Feet ad.

The ad, which promotes the brand's GOrun 2 footwear, begins as if it were a National Geographic special. It then delivers a twist. Hopefully the cheetah cause groups won't be too upset.

An additional spot, promoting the brand's Relaxed Fit shoe line, features Joe Montana and Ronnie Lot. It's a more typical Super Bowl commercial with the usual sports greats shenanigans.

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by Steve Hall    Feb- 1-13    
Topic: Super Bowl 2013



Play Super Bowl Bingo, Win Flat Screen TV

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Ready for this Sunday's Big Game? Well, the team at Red Tettemer + Partners is, and they'd like to invite everyone to play their Super Bowl XLVII Commercial Bingo Cards. All you have to do is mark off the things you see in commercials according to the quarters. If you get Bingo, email an image of your winning card to ranchforeman@redtettemer.com.

The first person to send a winning card will win a 32" flat screen TV.

Additional Bingo cards will be posted to a photo album on RT+P's Facebook page throughout the weekend.

by Steve Hall    Feb- 1-13    
Topic: Agencies, Promotions, Super Bowl 2013



Racy One Night Stand Super Bowl Ad Touts Gildan T-Shirts

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Back in the day, GoDaddy used to stir up all sort of conversation surrounding its racy Super Bowl ads. In recent years, the brand has taken a calmer, less blatantly sexual approach to advertising. That said, in one of this year's ads, super model Bar Refaeli does suck face with a nerdy geek for a bit.

Enter apparel brand Gilden. Making its Super Bowl debut, the brand will air an ad that, it would seem, is all about the one night stand and how much one guy really really wants his t-shirt back before he slinks out of his lover's room in the morning.

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by Steve Hall    Feb- 1-13    
Topic: Racy, Super Bowl 2013



E-Trade Baby Uses 'Fat Stack of Cash' For Epic Adventure

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In this year's E-Trade Super Bowl ad, released today, our favorite baby gets to hop out of his high chair and go on an epic vacation...all funded by the big fat stack of cash saved by not paying costly hidden 401k fees.

Babies. Money. Epic vacations. Yea, it'll play well during the Super Bowl.

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by Steve Hall    Feb- 1-13    
Topic: Super Bowl 2013



Bar Refaeli Sucks Face With Geek in GoDaddy Super Bowl Ad

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Continuing its Sexy Meets Smart approach to domain hosting, GoDaddy is out with Perfect Match, its second Super Bowl commercial for this year. In the ad, Walter, aka actor Jessie Heiman, gets to kiss supermodel Bar Refaeli...45 times! Well, only once in the actual ad but apparently the two took a while to get the kiss right and locked lips 45 times in all.

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by Steve Hall    Feb- 1-13    
Topic: Super Bowl 2013



Robotic 'Hotbots' Demand Respect For Tech in Kia Forte Super Bowl Ad

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Svedka's got is fembots. But Kia has Hotbots. And Hotbots demand that you respect the tech. And, perhaps, respect the fact that car models are more than eye candy. But maybe that's reading too much into the inner meaning of things here.

Created by David&Goliath, the spot hypes the introduction of the 2014 Kia Forte to a room gull of reporters and auto enthusiasts. As the Hotbots show the car to the crowd, one geeky goofball attendee goes in for a closer look - only he goes in a little too close for the Hotbots' comfort.

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by Steve Hall    Feb- 1-13    
Topic: Super Bowl 2013



Watch This Year's Super Bowl Ads in Sixty Seconds

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Mashable has had a bit of fun with the Super Bowl ads that have been released in advance of the game. They're not all there as some have been released today but hey, this is a fast-moving ocean liner.

Anyway, the tech journal has created a :60 of what it dubs the best of the best Super Bowl commercials for this year. Have a look.

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by Steve Hall    Jan-31-13    
Topic: Super Bowl 2013



Beck's Sapphire Super Bowl Ad A Snoozer

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We're not sure it's really anything to write home about, no less publicize but, hey, we write about advertising, the Super Bowl is a big part of advertising and this Beck's Sapphire ad will air during the game.

It isn't much more than a fish swimming aroung a bottle of Beck's Sapphire beer as an announcer intones the usual beerisms.

The ad carries the Blackstreet tune No Diggity performed here by Chet Faker.

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by Steve Hall    Jan-31-13    
Topic: Super Bowl 2013



See Budweiser's Heartwarming Clydesdale Super Bowl Ad

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In this Budweiser Clydesdale Super Bowl ad set to the tune of Stevie Nicks' Landslide, we witness the journey of a baby Clydesdale from birth on a farm to parade work in Chicago. The spot, which will air during the second quarter, celebrates the return of the Clydesldales to front and center having, for the past few years, been relegated to supporting roles.

The Clydesdales have always been the emotional centerpiece of Budweiser's marketing efforts and are usually on full display come Super Bowl. One such epic appearance was during the 2002 Super Bowl following 9/11. In that spot, the Clydesdales march to New York and pay their respects to the fallen.

This year's Clydesdales ad, created by Anomaly and directed by Jake Scott, carries a promotion which asks viewers to help name the baby Clydesdale featured in the ad by tweeting suggestions with the hashtag #clydesdales to @budweiser

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by Steve Hall    Jan-31-13    
Topic: Super Bowl 2013



Epic Allstate Ad Delivers Epic Mayhem

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In perhaps one of the best Allstate ads ever with Mr. Mayhem, Dean Winters, we are treated to an epic story revealing the cause of humanity's frequent encounter with mayhem.

Beginning with Winter's reveling he's the original "forbidden fruit," we are treated to an epic travel through time with Winters bringing disaster and mayhem every step of the way. From the extinction of dinosaurs to the NFL referee strike, Winters had his hand in the pot.

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by Steve Hall    Jan-31-13    
Topic: Super Bowl 2013








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