Seth Rogan, Paul Rudd Debate Super Bowl Ad Rules in Samsung Teaser

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Samsung is out with a :60 Super Bowl teaser entitled El Plato Supreme. The teaser features Seth Rogen and Paul Rudd who have been called in, by Breaking Bad's Bob Odenkirk to pitch their ideas for Samsung's "Big Game" ad for Samsung's The Next Big Thing. What transpires is a hilarious conversation about what can and can't be said in a Super Bowl ad.

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by Steve Hall    Jan-31-13    
Topic: Celebrity, Super Bowl 2013



Boy Gathers Superhero-Like Friends For Football in Hyundai Super Bowl Ad

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If I had friends like the friends the kid in this Hyundai Santa Fe commercial has, I'd be challenging the "mean kids" to football games every day. To tout the 7-seater, Innocean created Team, a Super Bowl :30 that shows a boy challenged by some not so nice kids to "come back when you have a team."

Not one to give up easily, the boy and his very supportive mother hop into their Hyundai Santa Fe to round up the boy's very superher-like friends who all return to take on the mean kids in a game of tackle football.

It's the sort of commercial proud parents can rally around and one that does a very nice job and conveying the 7-seat capacity of the Santa Fe.

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by Steve Hall    Jan-31-13    
Topic: Super Bowl 2013



If the Super Bowl Were The Social Bowl, Coke Would Win

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There's just one problem with this infographic from Shift which takes a look at social activity for brands as if the Super Bowl were the Social Bowl. The Super Bowl hasn't happened yet. Conversation on social platforms could be completely different come Sunday as compared to this week's lead up conversation.

In addition, does killing it in social media really mean you're crushing it from a revenue perspective? Yes, there are analogies to be made and correlations to be considered. But these sorts of data grabs too often feel like playful ploys at generating awareness and publicity for the infographic creator rather than an offer of information that's actually valuable.

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by Steve Hall    Jan-31-13    
Topic: Research, Social, Super Bowl 2013



Not Much Kate Upton in Mercedes Super Bowl Ad

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So that stupid Super Bowl teaser Mercedes did last week featuring Kate Upton? The one in which she takes on the role of "object of desire" to a bunch of guys washing a car while their tongues wag? The one the Parents Television Council stupidly thought was actually too sexy? Yea, that one. Well it had nothing to to with Mercedes' actual Super Bowl commercial which features a scant six seconds of Upton.

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by Steve Hall    Jan-30-13    
Topic: Celebrity, Super Bowl 2013



Pepsi NEXT Super Bowl Ad Trots Out Tired Parents-Not-Home Scenario

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This TBWA\Chiat\Day LA-created Super Bowl Pepsi Nest ad could have been funny. It follows the over-played scenario in which parents return home to find offspring having a party. It's got all the usual antics including a guy duct taped to the ceiling.

Parents come home home with the usual horrified looks on their faces and exclaim, What's going on here?" Dad then says, "hold on" and...while a dude pours milk over himself (OK, that is kinda funny)...ponders the "real cola taste. And that's it. That's all.

Tired premise. Poor execution. But what do we know. Drunk Super Bowl fans will probablt love it and tweet it up the charts.

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by Steve Hall    Jan-30-13    
Topic: Super Bowl 2013



Speed Stick Saves Guy From 'I'd Fold Your Panties Any Day' Embarressment

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For its first-ever Super Bowl outing, Speed Stick will tackle the proverbial awkward laundromat encounter with the hot chick. Aligning with its protective promise that Speed Stick will only allow guys to sweat on the inside when in awkward situations, we see an impatient guy take a woman's laundry out of the drier so he can put his in.

Of course, there's a pair of tiny yellow panties atop the pile which falls to the floor. When he stands after picking them up, his eyes...and the camera...slide up the body of an attractive woman who asks, "What are you doing?"

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by Steve Hall    Jan-30-13    
Topic: Super Bowl 2013



Extended Kia Space Babies Super Bowl Ad Even More Epic

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Here's an extended version of Hyundai's Kia Sorento Space Babies Super bowl commercial. We think the ad will get a lot of laughs. After all, anyone who's ever had kids is very familiar with juggling, dancing and improvising after being asked, "Daddy/Mommy, where do babies come from?"

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by Steve Hall    Jan-30-13    
Topic: Super Bowl 2013



Hyundai Survives Gaspocalype in Canadian Super Bowl Ad

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Hmm. Too bad this commercial won't be airing during the Super Bowl in America. Only Canadians will get to see this Max Max-themed Hyundai commercial entitled Gaspocalypse.

The ad features Max Max-like characters racing after a man driving a Hyundai. Given the title of the ad, you can guess how it ends. But it's still amusing enough as well as action packed. The coda is kind of unnecessary but it doesn't really ruin the work.

Created by Innocean Canada, the ad was directed by Benji Weinstein of Steam Films/Tool of North America.

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by Steve Hall    Jan-29-13    
Topic: Super Bowl 2013



Kaley Cuoco Grants 'Witches' in Toyota Super Bowl Ad

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In the continuing pantheon of pre-release Super Bowl commercials come this Saatchi LA-created work for Toyota featuring The Big Bang Theory's Kaley Cuoco. in the ad, which touts the RAV4, Cuoco takes on the role of a modern genie granting wishes to the Henderson family.

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by Steve Hall    Jan-29-13    
Topic: Celebrity, Super Bowl 2013



Taco Bell Super Bowl Ad Celebrates Life With Fun-Seeking Oldies

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It isn't even Game Day yet and, much like last year, many brands have already released their Super Bowl commercials. A few days ago, Taco Bell released a teaser, Grandpa Goes Wild, in which a grandfatherly man, Bernie Goldblatt, decides to tear it up on the gridiron with a motor scooter.

Today, the brand has released the commercial it will air during the game and it's a good one. The spot, created by Deutsch LA and directed by Biscuit Filmworks' Noam Murro, begins with Mr. Goldblatt going to bed at The Glencobrooke Retirement Home. Well, that is until the nurse leaves his room and he decides sleeping is for pussies.

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by Steve Hall    Jan-29-13    
Topic: Super Bowl 2013







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