For the first time in almost a decade, DoDaddy Super Bowl advertising will contain no risque innuendo. The domain registrar has promised to clean up its act, a promise that's been underway since DoDaddy hired Deutsch New York in mid-2012 and one that accelerated under new CEO Blake Irving who joined the company in January.
"The [new] Super Bowl ad strategy allows us to have fun and be edgy, and demonstrate how we help the little guy kick ass," Irving said. "2014 marks a new era for GoDaddy Super Bowl commercials." Creative details have not yet been shared.