How Coke and Cheerios Made 'Wholesome' the New 'Edgy'

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Twenty percent of Americans speak a language other than English at home; 55% of Americans support same-sex marriage and 87% of Americans support interracial marriage.

With those numbers in mind, how does a commercial about an interracial family eating cereal draw more controversy and criticism than Radio Shack's Beats Pill Blurred Lines Ad?

Back in May, Cheerios released the first version of its Super Bowl ad with the young girl talking about heart health with her white mother and then giving heart healthy cheerios to her black father. With almost 5 million YouTube views, this was the most watched cereal ad in history, and it turned out to be the most controversial.

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by Steve Hall    Feb- 7-14    
Topic: Super Bowl 2014



90% of Super Bowl Social Buzz Came From Mobile (iPhone Ruled)

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Social media management platform Engagor has compiled an infographic of Super Bowl social media stats. Chief, and unsurprising, among the findings was that 90% of social media activity emanated from a mobile device with 3X the number of posts coming from an iPhone compared to an Android device.

Other findings include:

  • Most discussed ads came from Budweiser, Pepsi, Coke, Bud Light and Butterfinger
  • Brands that engaged most were GoDaddy, Wonderful PIstachios, Sonos, Jaguar and Verizon
  • Top hashtags during the game were #seahawks, #brincos, #halftime, #bestbubds, #gethyped, #doritos, #beckhamforhm, #snickers
  • Top tweets came from H&M, Budweiser and Snickers
  • Most active states were California, Texas, New York, Florida and Washington

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by Steve Hall    Feb- 5-14    
Topic: Super Bowl 2014



So You Think People Watch Super Bowl Ads? Here's What Really Happens

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So you think everyone stops what they're doing to watch commercials during the Super Bowl? It's a wildly held belief that it's the one time of the year, people actually do pay attention to commercials.

Adobe has another thought on that topic...

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by Steve Hall    Feb- 4-14    
Topic: Super Bowl 2014



Hilarious Parody Pokes Fun At Bob Dylan's Chrysler Super Bowl Ad

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So during that epic Chrysler Super Bowl spot which featured Bob Dylan droning on about all things America, he, at one point, asked, "Is there anything more American that America?"

To which a Miami Ad School student said, "Yea, there's a lot more in America that's all about America being America...and stuff."

And then came the parody...

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by Steve Hall    Feb- 4-14    
Topic: Spoofs, Super Bowl 2014



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Anheuser-Busch's 'Puppy Love' Tops SpotBowl Super Bowl Ad Poll

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In a game that only a Seattle Seahawks fan would find entertaining, it was a cuddly commercial featuring a Clydesdale horse bonding with a puppy that won America's vote in SpotBowl's annual Super Bowl commercial poll.

The poll, in its 11th year, was created by advertising agency, Pavone. SpotBowl was presented this year by Adrants.

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by Steve Hall    Feb- 4-14    
Topic: Super Bowl 2014



The 80's Called And Awarded RadioShack Best Super Bowl Ad

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If we can get past Jo Namath's coat, we can get into what went on last night during the Super Bowl. The Broncos tanked. You all saw that. Or maybe you didn't since, like us, you were just there for the ads.

Sadly, this year, there were no breakouts. No Clint Eastwood. No Paul Harvey. No Mean Joe Green. But there was RadioShack, a brand that has, despite all odds, managed to service the digital revolution.

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by Steve Hall    Feb- 3-14    
Topic: Super Bowl 2014



Chrysler's Bob Dylan Super Bowl Ad A Giant Fail

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It's kind of like the rule of movie sequels. In almost every case, the sequels are never as good as the original. And this is the case with Bob Dylan's Chrysler ad. After Clint Eastwood, there really is no follow up. Hey, Dylan is awesome but "There's nothing morew American than America"? Really? Really?

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by Steve Hall    Feb- 2-14    
Topic: Super Bowl 2014



Maserati Super Bowl Ad A Creative Director's Orgasm

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Really? Did you see it? You thought it was an ad for the next Transformers movie, right? Come on. Admit it. But no. It was ninety seconds of bombastic puffery with three seconds of sell. But, hey, Maserati is a lifestyle brand so it's all good.

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by Steve Hall    Feb- 2-14    
Topic: Super Bowl 2014



M&M's to Join Super Bowl Real-Time Marketing Bonanza

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Three-time Super Bowl MVP Joe Montana will join M&M'S Brand "spokescandy" Yellow, to deliver real-time social content throughout the game. M&M'S will use social media platforms like Twitter, Facebook, Vine and Instagram to distribute stop-motion video content and imagery that aims to put a visual spin on the plays, performances and pageantry of Super Bowl XLVIII.

To tune in and interact with M&M'S Peanut Color Commentary during Super Bowl XLVIII, fans and viewers can follow Yellow on Twitter via the handle @mmsyellow, and visit the official M&M'S Facebook page (www.facebook.com/mms). In the meantime, check out the preview vine here or below.

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by Steve Hall    Feb- 2-14    
Topic: Super Bowl 2014



Is It Ever OK For A Brand to 'Sponsor' People's Personal Moments?

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I don't know. Maybe it's just us but when brands get involved in the personal moments of people's personal lives -- like a soldier returning home -- it rubs us the wrong way. Yes, when most brands do it, it's out of the goodness of the hearts of those who run the brand but there's no getting past the ultimate goal of these "do good" moments.

At the end of the day, it's all about selling more stuff. And leveraging intimate personal moments to do so just doesn't cut it with me.

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by Steve Hall    Feb- 2-14    
Topic: Super Bowl 2014







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