Back in May, Cheerios released the first version of its Super Bowl ad with the young girl talking about heart health with her white mother and then giving heart healthy cheerios to her black father. With almost 5 million YouTube views, this was the most watched cereal ad in history, and it turned out to be the most controversial.
Social media management platform Engagor has compiled an infographic of Super Bowl social media stats. Chief, and unsurprising, among the findings was that 90% of social media activity emanated from a mobile device with 3X the number of posts coming from an iPhone compared to an Android device.
Other findings include:
Most discussed ads came from Budweiser, Pepsi, Coke, Bud Light and Butterfinger
Brands that engaged most were GoDaddy, Wonderful PIstachios, Sonos, Jaguar and Verizon
Top hashtags during the game were #seahawks, #brincos, #halftime, #bestbubds, #gethyped, #doritos, #beckhamforhm, #snickers
Top tweets came from H&M, Budweiser and Snickers
Most active states were California, Texas, New York, Florida and Washington
So you think everyone stops what they're doing to watch commercials during the Super Bowl? It's a wildly held belief that it's the one time of the year, people actually do pay attention to commercials.
In a game that only a Seattle Seahawks fan would find entertaining, it was a cuddly commercial featuring a Clydesdale horse bonding with a puppy that won America's vote in SpotBowl's annual Super Bowl commercial poll.
The poll, in its 11th year, was created by advertising agency, Pavone. SpotBowl was presented this year by Adrants.
If we can get past Jo Namath's coat, we can get into what went on last night during the Super Bowl. The Broncos tanked. You all saw that. Or maybe you didn't since, like us, you were just there for the ads.
Sadly, this year, there were no breakouts. No Clint Eastwood. No Paul Harvey. No Mean Joe Green. But there was RadioShack, a brand that has, despite all odds, managed to service the digital revolution.
It's kind of like the rule of movie sequels. In almost every case, the sequels are never as good as the original. And this is the case with Bob Dylan's Chrysler ad. After Clint Eastwood, there really is no follow up. Hey, Dylan is awesome but "There's nothing morew American than America"? Really? Really?
Really? Did you see it? You thought it was an ad for the next Transformers movie, right? Come on. Admit it. But no. It was ninety seconds of bombastic puffery with three seconds of sell. But, hey, Maserati is a lifestyle brand so it's all good.
Three-time Super Bowl MVP Joe Montana will join M&M'S Brand "spokescandy" Yellow, to deliver real-time social content throughout the game. M&M'S will use social media platforms like Twitter, Facebook, Vine and Instagram to distribute stop-motion video content and imagery that aims to put a visual spin on the plays, performances and pageantry of Super Bowl XLVIII.
To tune in and interact with M&M'S Peanut Color Commentary during Super Bowl XLVIII, fans and viewers can follow Yellow on Twitter via the handle @mmsyellow, and visit the official M&M'S Facebook page (www.facebook.com/mms). In the meantime, check out the preview vine here or below.
I don't know. Maybe it's just us but when brands get involved in the personal moments of people's personal lives -- like a soldier returning home -- it rubs us the wrong way. Yes, when most brands do it, it's out of the goodness of the hearts of those who run the brand but there's no getting past the ultimate goal of these "do good" moments.
At the end of the day, it's all about selling more stuff. And leveraging intimate personal moments to do so just doesn't cut it with me.