If Only Bud Light Were As Awesome Ads Its Super Bowl Ad

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We've got to hand it to BBDO which grabbed Arnold Schwarzenegger, Don Cheadle, Minka Kelly, Reggie Watts and a random guy to craft the most amazing adventure anyone could ever have. Well, a marketing-manufactured adventure, that is.

Here's the 3:45 version of the adventure that will be cut down to a :60 and a :30 for broadcast.

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by Steve Hall    Feb- 2-14    
Topic: Super Bowl 2014



Free Agent Tim Tebow Hypes Freedom From Contracts in T-Mobile Super Bowl Ad

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Oh it was a match made in heaven. Apparently. Free agent football player Tim Tebow hooked up with T-Mobile for two Super Bowl commercials hyping the brands contract free offering.

In the ads, we experience all the wonderful things Tim's done without a contract: deliver babies, tackle Sasquatch, save the whales, bring world peace, ride a bull, don a mustache and do his own movie stunts, save puppies and stand in for KISS.

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by Steve Hall    Jan-31-14    
Topic: Super Bowl 2014



Dear AdFreak, Anna Kendrick Is Totally Beer Commercial Hot!

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Hey brother from another mother, blog that's way more popular than Adrants but wasn't when it started, dude who gets to write about advertising from the coast of Maine, friends who aren't all uppity like the folks over at Ad Age...hey!

Don't go calling Anna Kendrick not beer commercial hot! Seriously. She's way hotter! How could you possibly not see that! Good God, the girl has a smile that makes us weak in the knees! And she should totally do a beer commercial so she won't have to "stuff indie cred down a male stripper's g-string."

We'd offer her a gig here at Adrants but, yea, you can't stuff ad blog cred down a male stripper's g-string either.

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by Steve Hall    Jan-30-14    
Topic: Super Bowl 2014



Adrants + SpotBowl = Awesome Super Bowl Sunday

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We've hooked up with Pavone's SpotBowl, a Super Bowl ad poll site that's been doing its thing since 2004. It'll be home to all things Super Bowl and it's where you should be at this Sunday night.

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by Steve Hall    Jan-30-14    
Topic: Super Bowl 2014



Big Game + Big Data = Big Opportunity

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Every year, the Super Bowl showcases the top two professional football teams and determines bragging rights for the year. But as compelling as the latest matchup is, it's not the only game in town. The Super Bowl is a championship of sorts for advertisers too: It's the one time of year commercials get nearly as much attention as the main event. There's a trend toward longer-form ads to help brands capitalize on all that attention. But are brands and advertisers doing everything they can to capture viewer data and generate ROI from the big game?

As we know from past Super Bowls, advertisers are willing to pay a lot for the privilege of airing their messages at a time when they're practically guaranteed to generate buzz. This year, a 30-second spot reportedly sells for around $4 million. Despite the hefty price tag, the trend toward even more pricey longer-form ads with a narrative theme will continue this year, following up on the highly acclaimed story-telling ads aired during recent Super Bowls.

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by Steve Hall    Jan-30-14    
Topic: Super Bowl 2014



Cheerios Revisits Multiracial Family for First Ever Super Bowl Ad

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Cheerios has brought back the multiracial family that sparked a storm of controversy when the brand first introduced the family back in May. The spot, released last night, shows the family in the kitchen at breakfast. Dad is explaining to his daughter that she has a baby brother on the way.

Saatchi & Saatchi New York created the ad.

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by Steve Hall    Jan-29-14    
Topic: Super Bowl 2014



Indians Take Washington Redskins to Task Over 'R-Word'

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Well here's a powerful message from the National Congress of American Indians that celebrates the plight, achievements, attitude and history of the American Indian. The two minute video shares a collage of Indians, their place in America and pays tribute to their tribal names.

All throughout the video, created by goodness Mfg., we are given words that describe these proud people. At the end we are asked why a national football team still uses a derogatory word, referred to as the "R Word" by native Americans, as its name and mascot.

If only this were running during the Super Bowl.

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by Steve Hall    Jan-29-14    
Topic: Cause, Super Bowl 2014



Startup Makes Really, Really Really, Bad Version of Apple's 1984 to Promote Launch

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Don't watch this. Just don't. Unless, of course, you want your warm-hearted memories of Apple's Super Bowl spot, 1984, to be forever sullied. Aspiration, some financial services start up for the masses, is leveraging the 30 year anniversary of Apple's famed 1984 Super Bowl commercial by, well, by pissing all over it with what they feel is a much-needed message regarding the state of finance.

We guess the financial market does need a kick in the ass and we hope Aspiration can deliver. But, please, leave the classics alone

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by Steve Hall    Jan-29-14    
Topic: Super Bowl 2014



Puppy Falls For Clydesdale in Budweiser Super Bowl Ad

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OK, then. This Anomaly-created Super Bowl Budweiser commercial, Puppy Love, is bound to bring tears to the eyes of those easily moved by puppies and cheesy love stories. Reprising his role from last year's Brotherhood spot, Don Jeanes in the role of Clydesdale trainer, is visited by the puppy of a neighbor, model Melissa Keller, who runs an adoption center.

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by Steve Hall    Jan-29-14    
Topic: Super Bowl 2014



Next Year's VW Super Bowl Ad Will Feature German Engineers With Rainbows Shooting Out of Their Butts

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This year's Volkswagen Super Bowl commercial icreated by Argonaut is particularly relevant to me since I own a VW. And very old VW. A 1999 VW Passat. With 202,000 miles on it. So when I watched this "It's A Wonderful Life"-inspired commercial in which a dad tells his daughter that a German engineer gets his wings every time a VW hits 100,000 miles, I was like, hey, what about when a VW hits 200,000?

Thankfully the wise ass daughter replied, "Yea, dad. And I'm sure at 200,000 miles, rainbows shoot out of their butts." Well it pleases me to no end that I may have caused one German engineer to shit in technicolor.

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by Steve Hall    Jan-28-14    
Topic: Super Bowl 2014










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