Newsflash! Female in GoDaddy Super Bowl Ad Wearing Clothes!

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GoDaddy, which promised it would cease airing sleazy ads replete with scantily clad women and heavy sexual innuendo, has lived up to that promise with its Bodybuilder ad, one of two ads it will air during Super Bowl XLVIII February 2nd.

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by Steve Hall    Jan-22-14    
Topic: Super Bowl 2014



Olsen Twins (Smartly) Avoid Full House Reunion Super Bowl Ad

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John Stamos has been the Danon Oikos spokesperson for quite some time. This year, the brand's teaser has him reunited with his former Full House co-stars Bob Saget and Dave Coulier. There isn't much to the teaser. Stamos finishes watching the game (while eating some Oikos, of course), the camera pans to reveal Sagat and Coulier, Stamos says, "Time to go to bed boys," and Saget asks, "isn't it time we all got our own places?" All respond with, "Nah!"

Now all we need are the Olsen Twins to sachet in wearing bikinis to make this scenario even more awkward!

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by Steve Hall    Jan-21-14    
Topic: Celebrity, Super Bowl 2014



VW's Big Game Tease Nets Orgasm of Super Bowl Ad Memes

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It's not like an ad agency to share its inner concepting thoughts with the outside world before the final product is complete -- it's kind of like a chef barfing up his mistakes -- but that's just what San Francisco-based agency Argonaut with this Super Bowl teaser ad for VW. The agency will also create the brand's ad for the game.

Complete with a brain fart of babies, midgets, chimpanzees, sports figures, Indians, twerking, puppies, a hashtag, a unicorn, balloons, confetti, dinosaurs, bikinis, Carmen Elektra, Abe Lincoln and a tennis ball to the nuts, the agency has unleashed an orgasm of Super Bowl memes from years past.

Everyone thinks more clearly after they've, ahem, released a bit of pent up energy.

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by Steve Hall    Jan-21-14    
Topic: Super Bowl 2014



Arnold Schwarzenegger to Appear in Bud Light Super Bowl Ad

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Not one to appear much in ads, at least in America, big time action star and former California Governor Arnold Schwarzenegger will reportedly appear in a Bud Light Super Bowl ad. He will be one of several celebrities to appear in two ads created by BBDO. The two ads, entitled Epic Night, will tell a story across each of the ads.

The New York Post reports Schwarzenegger will receive $3 million for his appearance in the ad.

Of the appearance in the ads, a source told The New York Post, "Arnold has shot a series of ads in Japan but pretty much hasn't done anything in the US. Persuading him to promote a beer is a big coup for Bud Light."

Other celebrities appearing in Super Bowl ads include Scarlett Johansson for SodaStream, Laurence Fishburne -- as Morpheus -- for Kia, Stephen Colbert for Wonderful PIstachios, Danica Patrick for GoDaddy, David Beckham for H&M and Ben Kingsley for Jaguar.

by Steve Hall    Jan-17-14    
Topic: Celebrity, Super Bowl 2014



80% of Super Bowl Ads Don't Work

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A recently released study of 1,000 consumers concludes 80% of Super Bowl ads do not achieve sales for brands. The study, which surveyed respondent before and after they viewed 2012 and 2013 Super Bowl ads, was conducted by Tucson-based research firm Communicus.

Communicus queried participants about their buying patterns - recently bought and intend to buy -- in product categories represented in Super Bowl ads. It also surveyed whether or not respondents saw Super Bowl ads.

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by Steve Hall    Jan- 6-14    
Topic: Research, Super Bowl 2014



Kids and Glory Holes to Win Doritos Crash the Super Bowl

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Doritos has unveiled its five finalists for its Crash the Super Bowl ad competition. Of the five finalists, two are quite lame and, oddly, are based on the exact same scenario. It's quite clear we won't see either Office Thief or Breakroom Ostrich during the game.

The other three, Time Machine, Finger Cleaner and Cowboy Kid all show promise.

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by Steve Hall    Jan- 6-14    
Topic: Super Bowl 2014



GoDaddy to Drop Sexual Innuendo From Its Super Bowl Ads

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For the first time in almost a decade, DoDaddy Super Bowl advertising will contain no risque innuendo. The domain registrar has promised to clean up its act, a promise that's been underway since DoDaddy hired Deutsch New York in mid-2012 and one that accelerated under new CEO Blake Irving who joined the company in January.

"The [new] Super Bowl ad strategy allows us to have fun and be edgy, and demonstrate how we help the little guy kick ass," Irving said. "2014 marks a new era for GoDaddy Super Bowl commercials." Creative details have not yet been shared.

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by Steve Hall    Oct-31-13    
Topic: Super Bowl 2014










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