GotAdSpace Brings Ad Power to the People

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Well, stranger things have been tried...and worked. Modeling itself after eBay, GotAdSpace has launched and aims to be the middleman (apparently instead of ad agencies and sales rep forms) between advertisers and...the general public. Yes, the site aims to make it possible for people to sell ad space on whatever it is they have...to anyone who wishes to buy it.

Yes, exchanges like this have been around forever but it seems this one wants to make it possible for the average Joe to get into advertising and make some money. It's not so far fetched. With people becoming more aware of advertising, using it on their blogs, podcasts and pages to make a few bucks as well as the rise of social media and pay per post-style ad models, everyone's getting in on the ad game.

Why not a network to make it easier?

by Steve Hall    Aug- 4-09    
Topic: Tools



Ever Wonder Which Ads Are Converting? Wonder No More

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Because sometimes serious news can be useful, we're happy to inform you search ad network Looksmart, is out with SmartRotation, a cost-per-action (CPA) tool that automatically serves the best-performing ad creative in an ad group based on conversion data from a tracking pixel. The new tool, part of LookSmart's ad rotation, allows advertisers to optimize campaigns by conversion events like sales, sign-ups, downloads, and registrations to drive higher performance.

"It doesn't matter how many clicks you have if it doesn't convert", said Michael Schoen, Vice President and General Manager of Advertising Platforms at LookSmart. "While other platforms only offer even ad rotation or optimization by click-through rate (CTR), LookSmart's SmartRotation analyzes conversion rates and serves the best-converting ad creative, giving advertisers a better rate of return on their search investment."

See? Now don't you think that will make your job a lot easier when your boss asks you which ads are converting the best?

by Steve Hall    Aug- 3-09    
Topic: Online, Tools



ViralHeat to Eradicate Pesky Social Media Strategists

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Social Media got you down? Confused by all the hype? Sick of "social media strategists" knocking on your door all day long? With the introduction of ViralHeat, you'll no longer have to deal with these bothersome headaches. Nope. For just $9.99 per month you'll get a full suite of tools to monitor and analyze all the social media bullshit swirling around the toilet of today's marketing cesspool.

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by Steve Hall    Jul-10-09    
Topic: Social, Tools



New Tool Solves Creativity Versus Strategy Dilemma

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Here's the perfect tool for creating your next ad campaign. With a simple slider you can play around with the same ad so that it serves two purposes: to win awards or to follow strategy and build business. Seems you can't have both so you might as well have an easy way to modify the ad you sold to the client that actually works and the one you submit for that awrad you're so disparate for.

And who do we have to thank for this little piece of amazement? An awards organization, of course. Specifically, the Canadian Marketing Association Awards.

Give it a try and see what you can do with a FedEx ad.

by Steve Hall    Jul-10-09    
Topic: Industry Events, Spoofs, Tools



How SEO Killed the Corn Farmer

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SEO? Say What? Yea, search engine optimization. Heard of it? No? Well if you haven't, you don't know much about online marketing. But that doesn't really matter because OneUpWeb does know that they can help those that don't.

So how does an SEO company talk about the mundane aspects of far-from-Cannes but more-meaningful-than-Cannes marketing tactics? It creates an eight chapter video, of course. And that's what How SEO Killed the Corn Farmer is all about.

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by Steve Hall    Jul- 7-09    
Topic: Online, Tools, Video



'Drinkspiration' iPhone App Gets Absolut's Fetch Back

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Oh we really, really like this. Absolut has launched Drinkspiration, an iPhone app which makes drink suggestions based on mood, location, time of day, weather, liquor type (yes, they don't just limit it to vodka), drink color, shape of glass, type of venue and a whole lot more. You'll never order the same boring drink again.

Every drink the app suggests comes with a recipe so if you want something a bit too exotic for your neighborhood bartender, you can tell her how to make it.

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by Steve Hall    Jul- 2-09    
Topic: Brands, Good, Mobile/Wireless, Opinion, Tools



TweetPsych Profiles Twitter Users for Marketers

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For marketers fascinated with Twitter and its seemingly endless possibilities, for good or bad, as a marketing channel/platform/whatever, a new service called TweetPsych might be worth a look. Created by Dan Zarrella, TweetPsych uses Linguistic Inquiry and Word Count and Regressive Imagery Dictionary to build a psychological profile of a person based on the content of their Tweets.

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by Steve Hall    Jun-24-09    
Topic: Social, Tools



Banner Not Dead! Twitter-Powered Banner to the Rescue!

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In the "why didn't I think of that first category," comes this new ad unit from SocialMedia for JuicyJuice which allows people to tweet from within the banner. If people are logged in, their tweet will scroll up and appear on the banner.

Juicy Juice teamed with SocialMedia to place the ad unit on mommy sites such as BabyCenter and CafeMom. Different questions, "How do you stimulate your child's mind?" or "How important are vitamin-enhanced foods to you?" are asked.

As SocialMedia CEO Seth Goldstein notes, the tweets and corresponding hashtag extend the effectiveness of the banner saying, "The ad unit is paid placement but the additional impressions are effectively earned media."

Oh Twitter, how others continue to find ways to make money off your VC-funded back. Just how long are you going to let others rip you off before you realize you can't run on fume indefinitely?

by Steve Hall    Jun-11-09    
Topic: Good, Online, Social, Tools



Social Media to Increase the Importance of Inbound Marketing

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With the explosion of social media, the direction marketing flows is shifting from outbound to inbound. After all, with the ability of a company to have an infinite number of "findable" touch points in every corner of the internet, spending the bulk of marketing dollars on traditional outbound push marketing makes less and less sense.

As this shift continues, the practice of inbound marketing becomes ever more important. So what is inbound marketing? According to inbound marketing company HubSpot, it's a combination of "getting found" through SEO, blogging and social media; conversion through landing pages, lead tracking and lead management and analysis through marketing analytics, competitive analytics and lead scoring.

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by Steve Hall    Jun-10-09    
Topic: Opinion, Social, Tools, Trends and Culture



You Mean We Don't Have to Make 3,000 Versions of That Banner?

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According to...yawn...worldwide data from comScore...zzz..., ACME ad network is now the...snooze...third largest in the world. Recently released technology provided by ACME...OMG...clearly differentiates ACME from their competitors. As the...yawn...first self-serve behavioral ad network that will...(wake me when this is over)...automatically optimize flash creative so lazy designers don't have to, ACME will...wait, what did that press release just say?

Did it say "automatically optimize flash creative" so lazy designers don't have to? Yes it did! Who is this press release from? Oh. Tatto Media. [Sorry, they all blur together after a while]

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by Steve Hall    Jun- 8-09    
Topic: Tools








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