Rapportive's Ad Hijacking Browser Extension A Boon For Brands

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Google's not going to be a fan of this one. Cambridge UK-based Rapportive just released a Firefox and Chrome extension that boots ads off a person's Gmail page and replaces them with Retagr-style social media links and bio info of the person whose email you are reading. It'll also pulls in their Twitter stream.

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by Steve Hall    Mar- 5-10    
Topic: Social, Tools



Aquent Provides Website Building Blocks

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Ever wonder makes a great website? Well, Aquent, with help from Barbarian Group, thinks it has the answer. As you roll over particular elements of the site, The Internet Online Website provides tips on the importance of each element and hos you can use the tips to improve youur own website.

As Ryan mcMaus write on the Barbarian Blog, "InternetOnlineWebsite.com is a website ABOUT websites. It's been specially formulated to educate, enlighten, and delight those who are looking to add to their online presence and marketing initiatives."

We like. Simple. Informative. Helpful. Instructional.

by Steve Hall    Jan-22-10    
Topic: Online, Tools



Old Ads Browsed, Conferences Buzzed

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- Like old ads? Check out Vintage Ad Browser.

- Are you at CES this week? See who else is with this Fuel Industries-created buzz tracker which visualizes the conversations occurring at the conference.

- Into video advertising? Tremor Media has a collection of new products and ad formats.

- Another calendar-based advertising option: Shane Rich, a photographer in Boulder,CO has just launched a 365-day photographic marketing project at oncemany.com. He's booking each day in 2010 for one client to have their business or individual message endorsed through his photography. He'll work with each client to create their message, then utilize his blog and other means of social media to document and market the results to the masses.

by Steve Hall    Jan- 6-10    
Topic: Events, Tools



Seesmic Has Acquired Ping.fm. Get Ready For Update Overload

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Thanks to Seesmic's recent acquisition of multi-social network updating service, Ping.fm, we're all now in for an exponentially increased onslaught of "I just made a ham and cheese sandwich" updates.

There are those who love Ping for its simplicity. And there are those who hate it and its ilk for trying to cram the same update down the throat of multiple services which, because they aren't all the same by design, often call for individualized, network-specific updates.

We love it because we're lazy but just wait until brands catch on to this. It will be like broadcast media all over again. Sometimes we never learn.

by Steve Hall    Jan- 4-10    
Topic: Social, Tools



It's a Microsite. It's a Facebook App. It's Both!

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Help Andy Murray hit the ball at Radical Messenger. After you sign it first and send it to a friend of course. I think we need a name for the hybrid Facebook-microsite application thing the kids love so much. The Microbook? The Fap? Send your suggestions to the agency who came up with it, Aimaq & Stolle out of Berlin, Germany.

by Bill Green    Sep- 3-09    
Topic: Celebrity, Desktop, Tools



GotAdSpace Brings Ad Power to the People

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Well, stranger things have been tried...and worked. Modeling itself after eBay, GotAdSpace has launched and aims to be the middleman (apparently instead of ad agencies and sales rep forms) between advertisers and...the general public. Yes, the site aims to make it possible for people to sell ad space on whatever it is they have...to anyone who wishes to buy it.

Yes, exchanges like this have been around forever but it seems this one wants to make it possible for the average Joe to get into advertising and make some money. It's not so far fetched. With people becoming more aware of advertising, using it on their blogs, podcasts and pages to make a few bucks as well as the rise of social media and pay per post-style ad models, everyone's getting in on the ad game.

Why not a network to make it easier?

by Steve Hall    Aug- 4-09    
Topic: Tools



Ever Wonder Which Ads Are Converting? Wonder No More

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Because sometimes serious news can be useful, we're happy to inform you search ad network Looksmart, is out with SmartRotation, a cost-per-action (CPA) tool that automatically serves the best-performing ad creative in an ad group based on conversion data from a tracking pixel. The new tool, part of LookSmart's ad rotation, allows advertisers to optimize campaigns by conversion events like sales, sign-ups, downloads, and registrations to drive higher performance.

"It doesn't matter how many clicks you have if it doesn't convert", said Michael Schoen, Vice President and General Manager of Advertising Platforms at LookSmart. "While other platforms only offer even ad rotation or optimization by click-through rate (CTR), LookSmart's SmartRotation analyzes conversion rates and serves the best-converting ad creative, giving advertisers a better rate of return on their search investment."

See? Now don't you think that will make your job a lot easier when your boss asks you which ads are converting the best?

by Steve Hall    Aug- 3-09    
Topic: Online, Tools



ViralHeat to Eradicate Pesky Social Media Strategists

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Social Media got you down? Confused by all the hype? Sick of "social media strategists" knocking on your door all day long? With the introduction of ViralHeat, you'll no longer have to deal with these bothersome headaches. Nope. For just $9.99 per month you'll get a full suite of tools to monitor and analyze all the social media bullshit swirling around the toilet of today's marketing cesspool.

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by Steve Hall    Jul-10-09    
Topic: Social, Tools



New Tool Solves Creativity Versus Strategy Dilemma

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Here's the perfect tool for creating your next ad campaign. With a simple slider you can play around with the same ad so that it serves two purposes: to win awards or to follow strategy and build business. Seems you can't have both so you might as well have an easy way to modify the ad you sold to the client that actually works and the one you submit for that awrad you're so disparate for.

And who do we have to thank for this little piece of amazement? An awards organization, of course. Specifically, the Canadian Marketing Association Awards.

Give it a try and see what you can do with a FedEx ad.

by Steve Hall    Jul-10-09    
Topic: Industry Events, Spoofs, Tools



How SEO Killed the Corn Farmer

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SEO? Say What? Yea, search engine optimization. Heard of it? No? Well if you haven't, you don't know much about online marketing. But that doesn't really matter because OneUpWeb does know that they can help those that don't.

So how does an SEO company talk about the mundane aspects of far-from-Cannes but more-meaningful-than-Cannes marketing tactics? It creates an eight chapter video, of course. And that's what How SEO Killed the Corn Farmer is all about.

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by Steve Hall    Jul- 7-09    
Topic: Online, Tools, Video








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