- Bored in that dull meeting? Check out Adverbotz, a collection of your favorite phrases spoken in robot voice.
- The Gerald R. Ford Airport in Grand Rapids has launched a new brand and advertising campaign.
- Minneapolis-based Little & Company asked 30 creatives to record their thoughts on design. The results are collected on ThirtyConversationsOnDesign.
- And the Cornelius Trunchpole idiocy continues. Now a person claiming to be Gerry Graf (who likely isn't since our reply email bounced) says Mr. Trunchpole is Trevor Bittinger, an art director who once told Graf he intended to create an agency based on a ficticious ad legend. Does anyone really care?
- To promote Red Bull's Flutag event, Monkeyhead is out with another On the Wings of Glory video.
- AdWeek's Social Media Strategies Conference will take place on Oct 13th & 14th at 10 On The Park in New York City.
- Well here's a pretty cool iPhone iAd.
Don't tell the client but you can create an iAd (or any other) in 45 minutes! With Sprout's AdVine, now you can whip out an ad in 45 minutes, bill the client for, like, 25 hours and spend 24 hours and 15 minutes playing foosball or flirting with the interns.
OK so maybe that's oversimplifying it a bit but this AdVine product is pretty cool. And we like any product that makes things easier and gives more time to flirt with the interns. Which, is exactly what we're going to go do right now while you watch this two minute demo video explaining AdVine.
- This Advertising Hottie is indeed a hottie.
- Netflix planted actors in the audience of a press conference for the launch of its Canadian web video offering. It didn't go over very well.
- The just can't be good. No. Not at all. An online cookie that just won't give up, respawning itself whenever a user deletes their cookies. No. Not good at all. Not one bit.
- During Advertising Week, Sprout will introduce AdVine. AdVine publishes ads simultaneously in Flash and HTML5 which Sprout claims will help agencies save time and money building for desktop browsers, mobile browsers, and in-application all at the same time.
- Naked bus wrap titillates to sell Casio Watches.
- Disney is out with Let the Memories Begin, a user-generated campaign playing out on DisneyParks, Facebook, YouTube and MySpace.
Twitter has launched a new version of its website. It's a complete overhaul which brings in much more relevant content as it relates to a given tweet via a second panel on the right hand side off the stream. It's all about engagement Twitter Founder Evan Williams told attendees of the press conference which was held this afternoon at Twitter's San Francisco headquarters.
Here's an introduction video that was shown during the press release. And here's an image on Flickr on which Jeremiah Owyang has noted (mouse over the image) some of the features and functionality of the new layout. The new version will roll out in batches over the next few days and weeks.
Fan Appz has announced it has integrated its platform with Facebook Places. Facebook Places, if you recall, is the Foursquare-like service that allows people to check in to places making it possible for their friends to see where they are. Fan Appz's Offers for Facebook Places makes it possible for business to create offers such as discounts, rewards and incentives based on a customer's location-based activities.
For example, a local restaurant can use Fan Appz to offer a free menu item to those customers who check-in at their establishment, say, four times during the course of a month. Fan Appz will automatically verify that the customer has met this criteria and unlock the offer for the client to print out or display during their next visit.
Foursquare is already doing the same thing but Fan Appz brings the check offer to Facebook Places. For the time being, the jury is still out on whether or not Places will, ahem, displace Foursquare, Gowalla and other location based services. But it can't be a bad thing for marketers to have this sort of offering within Places. After all, Facebook has 500 million users compared to Foursquare's three million.
Today, Facebook introduced new metrics to measure the effectiveness of the "social context" portion of the ads on people's pages. Social context is the sentence in the ad that shows people which of their friends have liked or engaged with the Facebook Page, event or application.
Nielsen shows people are 68% more likely to remember the ad and twice as likely to remember what the ad said when they see a friend has interacted with the ad on Facebook.
Facebook advertisers can find the new social metrics on the Reports Tab in the Facebook Ads Manager. Marketers will be able to see the number of clicks, click through rate and percentage of impressions from ads with social context.
Of course we shouldn't forget that cleavage improves ad response 61 percent.
- Philips has released a romantic comedy called Nigel & Victoria. The first three episodes are on YouTube.
- Ladies with iPhones, want bigger boobs? Check out the iAugment app from Dr. Kinsley. Upload your photo and then choose your implant size to see what you'll look like.
- The Lingerie Football League is coming to MTV2.
- Intimate Interactive is now following us on Twitter. Intimate Interactive? Seriously? Is that like an interactive agency for lingerie clients?
- Well here's an interesting way to sell cars.
Social Rewards, a new service for brands that want to add a social media element to their loyalty programs launched today during Connected Marketing Week in San Francisco. The company, which aims to blend together loyalty marketing and affiliate marketing with social media will allow brands to reward people for spreading brand messages across the social media universe.
Sanyo, The Venetian and The Palazzo are the first brands to launch with Social Rewards.
IZEA has launched WeReward, a Foursquare-like check in application that awards redeemable points for completing tasks and checking in. It's like Foursquare but instead of a game, it's a revenue source. And that's a good thing. Because after a while collecting badges becomes tiresome. On the other hand, collecting money never does.
The social graph. Data portability. Privacy. Data control. Peerset CTO and Co-founder Amit Kanigsberg has a few things to share on these topics in this second post in a series on the use of personal data.
Pursuing Transparency is no Private Matter
What does transparency mean to you? In the online advertising industry it conjures one of two things: 1) For the advertiser, full insight into the ad serving stack (from agency to publisher) or 2) For the consumer, full insight into the targeting data ad networks and data providers collect (e.g., Google, Bluekai).
If your first thought was #1, you are forgiven. It is after all natural to follow the money. And there is plenty of it being strewn across that field. But I'll argue that you should be thinking about the consumer a bit more, the sleeping giant as it were. And if you jumped straight to #2, then I'd bet you felt that current efforts and lackluster hype around transparency seems a bit, well, lacking, slight, effervescent, wispy, ethereal - more translucent really.