Hendrick's Gin Tackles Boredom, Repetition, Monotony, Banality and Repetition With Flying Frog

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Channeling 42 Below Vodka, Hendricks's Gin (which, by the way, is awesome) is out with its first animated spot touting the brand's unique combination of rose and cucumber. The ad will air on the brand's YouTube channel, Facebook page and other social properties.

The brand worked with animation house WeWereMonkeys after having seen the work the company did for Little Talks.

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by Steve Hall    Dec- 4-14    
Topic: Video



Optics Brand Does Honda Cog...Except With Light

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Remember Honda Cog? That Rube Goldberg exercise in amazement? Many brands paid homage to that stunt. Well. here's one more.

Japanese optics brand au Hikari has worked up its own two minutes of awesome except the whole thing is powered by light. You know, the way you can use a magnifying glass to burn paper? Well, apparently, there's a lot more fun you can have with light.

Give the video a watch.

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by Steve Hall    Sep-10-14    
Topic: Video



Shoes By Jews Launches Platform Shoes With Dick Joke

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Apparently based on findings from OK Cupid which revealed guys who are taller get more dates and hookups, a group of enterprising, but short, Jewish guys decided to launch ShoesByJews, a line of footwear that adds 2-3 inches to ones height with stylish shoes that don't look like platform shoes.

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by Steve Hall    Aug-21-14    
Topic: Video



How the Hell Did This Holiday Inn Express Video Get 1.8 Million Views?

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Either I'm stupid (entirely possible) or this is the biggest non-sequitor of all time. It's entirely unclear how this Holiday Inn Express video achieved 1.8 million views since July 21. A group of astronauts are about to take off in the space shuttle. The Mission Control guy says, "Astronauts, August 14 will be the biggest day to remember." An astronaut responds, "August 14? That's my anniversary. I gotta go." Another voice then says, "Uh, Houston, did anyone stay at a Holiday Inn Express last night?"

Clearly there is a joke in there somewhere but it's gone way over my head. Yea, I get that it has something to do with the fact the astronaut forgot his anniversary and should probably be with his wife rather than heading to space but I still don't get it. Please explain.

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by Steve Hall    Aug-20-14    
Topic: Video



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Move Over Google, Hyundai Cars Now Drive Themselves

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In a really awesome display of its automated "Smart Caring" driving technology, Hyundai set up a scenario in which stunt drivers leave their vehicles while they are moving allowing the Hyundai's to drive themselves. It's a pretty awesome display of the car's technology.

And all along, we thought it was Google perfecting the driverless car. Of course, this is a closed-course stunt and the cars don't seem to be moving very fast but they do stay in their own lane and they do stop automatically when the stunt truck in front of them stops.

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by Steve Hall    Jul- 7-14    
Topic: Video



Revealed! Why Men Are 'Less Developed' Than Women

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Spanish football (soccer) lifestyle magazine Libero has the answer to why it appears men are so, well, less developed than men. The answer? The live for the World Cup and they only "grow" once every 4 years when the World Cup makes its global appearance.

Created by LOLA, the video gives all the expected scenarios in which men just can't seem to live up to their female counterparts. It's sort of like all those Super Bowl beer commercials than make men look like bumbling idiots.

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by Steve Hall    Jul- 7-14    
Topic: Video



Glue-Like Rubber Used to Build Super Phallic-Looking Water Pistol

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So how do you go about promoting a glue-like substance that can be molded like putty and forms into strong, waterproof rubber overnight? Why you use it to build the world's most awesome water pistol, of course. And that's exactly what Sugru did.

The brand gathered together a bunch of "scientists" (aka KID and Kream London) to craft a super-awesome, gatling gun-style water pistols that was then used to douse a few more "scientists" with colored water...in slow motion of course.

And, yes, it is very, very phallic.

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by Steve Hall    Jun-30-14    
Topic: Video



You Can't View This YouTube Content But You Can Fly to France for 79 Euros

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Here's an intriguing use of YouTube. In an effort to promote their flights to France to French-speaking Belgians, Brussels Airlines, with help from BBDO Belgium, used blocked content videos to achieve this goal.

As background, 40% of French speaking Belgians watch TV programs that are broadcast in France rather than those broadcast in Belgium. When a viewer misses an episode of his favorite TV program, it can be watched later online. Great. But only if you live in France. Belgians see "This content is not available in your country."

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by Steve Hall    Jun- 9-14    
Topic: Video



You Won't Believe the Idiocy These People Display Just to Get A Bag of Fantastic Delights

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I must be horribly jaded. If I saw an obvious marketing stunt consisting of a set up that required me to walk through a ridiculously long line when there was no line at all, I'd probably pass by like it was a homeless person. Oops, my bad. That's not the best analogy but you get my meaning.

However, when regular, non-jaded, non-marketing people are presented with the same scenario...just to get a bag of junk food...uh...excuse me...Fantastic Delights, it seems they'll wait forever.

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by Steve Hall    Jun- 5-14    
Topic: Video



Las Vegas' Drai Beach Club Re-Invents the Pool Party

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To tout he launch of the new Drai Beach Club/Nightclub which sits atop the the luxury boutique hotel, The Cromwell, in Las Vegas, mOcean put together this which aims to redefine just what it means to party.

Instead of black tie, we have black string bikinis. Instead of a dance floor, we have a pool floor. Instead of kissing, we have underwater canoodling. Instead of bravery, we have women shedding their bikini tops.

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by Steve Hall    May-28-14    
Topic: Video










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