In a really awesome display of its automated "Smart Caring" driving technology, Hyundai set up a scenario in which stunt drivers leave their vehicles while they are moving allowing the Hyundai's to drive themselves. It's a pretty awesome display of the car's technology.
And all along, we thought it was Google perfecting the driverless car. Of course, this is a closed-course stunt and the cars don't seem to be moving very fast but they do stay in their own lane and they do stop automatically when the stunt truck in front of them stops.
Spanish football (soccer) lifestyle magazine Libero has the answer to why it appears men are so, well, less developed than men. The answer? The live for the World Cup and they only "grow" once every 4 years when the World Cup makes its global appearance.
Created by LOLA, the video gives all the expected scenarios in which men just can't seem to live up to their female counterparts. It's sort of like all those Super Bowl beer commercials than make men look like bumbling idiots.
So how do you go about promoting a glue-like substance that can be molded like putty and forms into strong, waterproof rubber overnight? Why you use it to build the world's most awesome water pistol, of course. And that's exactly what Sugru did.
The brand gathered together a bunch of "scientists" (aka KID and Kream London) to craft a super-awesome, gatling gun-style water pistols that was then used to douse a few more "scientists" with colored water...in slow motion of course.
Here's an intriguing use of YouTube. In an effort to promote their flights to France to French-speaking Belgians, Brussels Airlines, with help from BBDO Belgium, used blocked content videos to achieve this goal.
As background, 40% of French speaking Belgians watch TV programs that are broadcast in France rather than those broadcast in Belgium. When a viewer misses an episode of his favorite TV program, it can be watched later online. Great. But only if you live in France. Belgians see "This content is not available in your country."
I must be horribly jaded. If I saw an obvious marketing stunt consisting of a set up that required me to walk through a ridiculously long line when there was no line at all, I'd probably pass by like it was a homeless person. Oops, my bad. That's not the best analogy but you get my meaning.
However, when regular, non-jaded, non-marketing people are presented with the same scenario...just to get a bag of junk food...uh...excuse me...Fantastic Delights, it seems they'll wait forever.
To tout he launch of the new Drai Beach Club/Nightclub which sits atop the the luxury boutique hotel, The Cromwell, in Las Vegas, mOcean put together this which aims to redefine just what it means to party.
Instead of black tie, we have black string bikinis. Instead of a dance floor, we have a pool floor. Instead of kissing, we have underwater canoodling. Instead of bravery, we have women shedding their bikini tops.
Well, now. Not only is Axe out to turn women into helpless puddles of desire in the face of their body sprays and deodorants, they're now arming their employees with business cards that will do the same.
Working with Union Toronto, the brand, as illustrated in this video, has created a line of personalized business cards unique to each employee and that contains a pheromone-infused substance that's applied to the card.
The results, predictably, are predictable. But we have to wonder. With all these pheromone-infused business cards floating around the office, how will any work get done when everyone's off in a closet shagging?
Holland is back! And it's even cooler! Or at least it wants you to experience all the cool Holland has to offer. Following Episode 1: Can Cool be Taught?, spokesperson Pim de Koel is back with Episode 2: Can Cool be Experienced.
Here's some fantastic work from CP+B for A.1. Steak Sauce which is changing its name to, simply, A.1. Sauce. To make the move, the agency created a humorous video during which A.1., who is "in a relationship" with Steak decides to accept friend requests from others -- such as salmon, green beans, lobster, bacon and many more -- which ends up making things "complicated" for A.1.
In response to popular dunk videos, Turkish Airlines, with help from CP+B London, has created its own "epic pool dunk" for their sponsorship of the Euroleague Final Four. The 30-second TV spot, which was shot in one take, features a bunch of basketball players enjoying a pool party that then turns into an amazing 11-man pool dunk.