Chevy Plays Taxi Cab Confessions With College Students


In what is sure to prompt all manner of debauchery, Chevy is bringing back its Aveo Livin' Large promotion to college students. this in time in the form of the Chevy Aveo5 Livin' Large College Cab. Students on six college campuses are filmed in the back of the Aveo5 College Cab as they go to class, the dorms or to parties. They then have seven days to get as many people to view their video as possible. The most viewed video from each school will compete in a final round of competition where the students in the video with the most votes at the end of the five days win brand new Aveo5s of their own.

by Steve Hall    Oct- 2-08    
Topic: Online, Promotions, Social, Video

If Fiesta Means Love, then What's a Tesla Roadster?


I oscillate between being impressed and appalled by the juxtaposition of human tango and car (?) tango in this promo for Ford Fiesta.

"Tango at the Tower" isn't just a random spot; it's footage from a Tower of London event featuring Jodie Kidd and Ian Waite (Strictly Come Dancing), the key dancers in the video, as well as a handful of other celebs: Andrew Castle, Suzanne Shaw, Liz McClarnon, Mark Ramprakash.

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You Wouldn't Believe It, But This is An Ad for Rolling Paper


"The Fly in the Eye" follows in the tradition of old-school psychological horror cinema. Created by Cisma/Sao Paulo, it's the story of a man who, in his efforts to get rid of a fly, bends the constraints of reality and for some reason ends up with two irises in one socket.

Weird shit. The video concludes with "Always expect the unexpected!", followed by a link to

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by Angela Natividad    Sep-30-08    
Topic: Brands, Campaigns, Commercials, Good, Online, Packaging, Specialty, Video

There Will Always Be Ass in Commercials


Wait for it. Wait for it. Wait for it. Oh, there it is! This two minute video for Vizelia, a software company that prides itself on helping save energy, takes :90 seconds longer than it needs to deliver its punchline and make it's point; that money saved by using Vizelia can be allocated to less mundane aspects of office life.

While the future of advertising may look bleak and frustrating to some given the economy and the ever changing media landscape, one thing can be guaranteed. There will always be ass in commercials.

by Steve Hall    Sep-30-08    
Topic: Racy, Video

Got 48 Seconds? Enter Embarq's Video Contest, Win $5,000


Calling all out of work, starving creatives! Wait, that would be discrimination or something and we don't do that in this industry, right? So I guess even working creatives are welcome too. iCrossing has created 48 Seconds, a video contest for its client Embarq, an internet, satellite, wireless and phone provider. As expected, some of the videos are crap. Others surprise. Here's a nice one of a guy painting a mural of the Joker.

Why is the contest called 48 seconds? Because, with Embarq internet service, web pages will load 48 seconds faster than dial up, not that anyone's actually on dial up anymore but still.

so if you need a little extra cash and you think youu can do better than all those consumer generated idiots out there, enter the contest and show the world how "real" creative is done.

by Steve Hall    Sep-30-08    
Topic: Good, Online, Promotions, Video

Hot Cheerleaders Prove Proper Marketing (Sex) Can Sell Anything


Wait, what? How was this missed? We might have some slapping around to do here at the Adrants offices for staff missing this one. I mean we are talking cheerleaders here.Cheerleaders, people! That's bread and butter around here.

OK, so Undercover Cheerleaders, a creation of production company Hungryman TV, has a squad of cheerleaders, Steph Pearson, Nikki Williams (who, hmm...lives quite close to the Adrants mansion), Ash Simms, and Jess Powers who apparently didn't make the Cowboy squad so they go on adventures instead.

There are several adventures so far. One is called Selling Shit in which the cheerleaders create crap and sell it to prove anything can be sold with proper marketing, i.e. hot girls in, like, cheerleader uniforms. Um, like, yea.

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by Steve Hall    Sep-30-08    
Topic: Good, Racy, Strange, Video

IKEA Web Series, or Portent of Things to Come?


IKEA's first webisode stars Illeana Douglas, who arrives on-set as a spokesperson but is mistaken for an employee. The ensuing adventure involves Jeff Goldblum, Tom Arnold, Justine Bateman, Jane Lynch, Craig Bierko, and Kevin Pollack.

You could play the video without the sound on and probably lose none of the impact. I felt only a blandly receptive response to the cheery color palette.

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by Angela Natividad    Sep-30-08    
Topic: Brands, Campaigns, Celebrity, Online, Video

Please, Housewives, No Diving in the Fountain of Youth


For Johnson & Johnson's Aveeno label, Ogilvy commissioned a street artist to create a three-dimensional "fountain of youth" with chalk on pavement.

See a sped-up video of how the drawing was made. It's sorta like watching a Bob Ross segment, except too fast for you to follow and there aren't any "happy trees."

Of late, Ogilvy's totally stuck on this street art thing. See what it did for IBM and Tom of Finland. If it keeps this up, subversive street punks might actually go back to using Sharpies and aerosol paint.

It'll be like the '80s again.

by Angela Natividad    Sep-29-08    
Topic: Brands, Campaigns, Guerilla, Trends and Culture, Video

IBM Battles Carbon with Removable Street Art


Of late, IBM's been trying to loosen its tie and go a little green. Its efforts so far have been earnest but self-conscious: potentially exciting work dampened by risk-aversion.

For its "Fight Carbon" campaign, IBM gets down with the street artists -- "vandalizing" public areas, then removing its work and leaving those spaces cleaner than when they left them.

In its younger years, IBM was clearly not the rebel in the 'hood.

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by Angela Natividad    Sep-29-08    
Topic: Brands, Campaigns, Cause, Guerilla, Strange, Video

Bed Head and Bullsh*t Do Not a Cewebrity Make


JC Penney's Crue Boarding is giving away rebates for the full purchasing price when you send them an e-receipt and a shot of you wearing their gear.

To infiltrate its target market -- "full time slackers" into "surfing beer music classy girls" -- Penney's invented Samthebrodude, a fake video blogger who does jack besides post vlogs about this promotion.

Sam's videos are short and the lighting terrible, harking back to a time (pre-dating Lonelygirl15) when those characteristics might have suggested authenticity. Beyond that, he's too much like a character invented out of intensive MySpace research.

Plus, he joined YouTube three weeks ago and has uploaded seven videos -- five of which are all about Crue Boarding's promotion.

See him clutch a guitar, just for show, and flash his rebate check. As if you care.

by Angela Natividad    Sep-29-08    
Topic: Bad, Brands, Campaigns, Online, Video

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