Calling all out of work, starving creatives! Wait, that would be discrimination or something and we don't do that in this industry, right? So I guess even working creatives are welcome too. iCrossing has created 48 Seconds, a video contest for its client Embarq, an internet, satellite, wireless and phone provider. As expected, some of the videos are crap. Others surprise. Here's a nice one of a guy painting a mural of the Joker.
Why is the contest called 48 seconds? Because, with Embarq internet service, web pages will load 48 seconds faster than dial up, not that anyone's actually on dial up anymore but still.
so if you need a little extra cash and you think youu can do better than all those consumer generated idiots out there, enter the contest and show the world how "real" creative is done.
Wait, what? How was this missed? We might have some slapping around to do here at the Adrants offices for staff missing this one. I mean we are talking cheerleaders here.Cheerleaders, people! That's bread and butter around here.
OK, so Undercover Cheerleaders, a creation of production company Hungryman TV, has a squad of cheerleaders, Steph Pearson, Nikki Williams (who, hmm...lives quite close to the Adrants mansion), Ash Simms, and Jess Powers who apparently didn't make the Cowboy squad so they go on adventures instead.
There are several adventures so far. One is called Selling Shit in which the cheerleaders create crap and sell it to prove anything can be sold with proper marketing, i.e. hot girls in, like, cheerleader uniforms. Um, like, yea.
IKEA's first webisode stars Illeana Douglas, who arrives on-set as a spokesperson but is mistaken for an employee. The ensuing adventure involves Jeff Goldblum, Tom Arnold, Justine Bateman, Jane Lynch, Craig Bierko, and Kevin Pollack.
You could play the video without the sound on and probably lose none of the impact. I felt only a blandly receptive response to the cheery color palette.
For Johnson & Johnson's Aveeno label, Ogilvy commissioned a street artist to create a three-dimensional "fountain of youth" with chalk on pavement.
See a sped-up video of how the drawing was made. It's sorta like watching a Bob Ross segment, except too fast for you to follow and there aren't any "happy trees."
Of late, Ogilvy's totally stuck on this street art thing. See what it did for IBM and Tom of Finland. If it keeps this up, subversive street punks might actually go back to using Sharpies and aerosol paint.
It'll be like the '80s again.
Of late, IBM's been trying to loosen its tie and go a little green. Its efforts so far have been earnest but self-conscious: potentially exciting work dampened by risk-aversion.
For its "Fight Carbon" campaign, IBM gets down with the street artists -- "vandalizing" public areas, then removing its work and leaving those spaces cleaner than when they left them.
In its younger years, IBM was clearly not the rebel in the 'hood.
JC Penney's Crue Boarding is giving away rebates for the full purchasing price when you send them an e-receipt and a shot of you wearing their gear.
To infiltrate its target market -- "full time slackers" into "surfing beer music classy girls" -- Penney's invented Samthebrodude, a fake video blogger who does jack besides post vlogs about this promotion.
Sam's videos are short and the lighting terrible, harking back to a time (pre-dating Lonelygirl15) when those characteristics might have suggested authenticity. Beyond that, he's too much like a character invented out of intensive MySpace research.
Plus, he joined YouTube three weeks ago and has uploaded seven videos -- five of which are all about Crue Boarding's promotion.
See him clutch a guitar, just for show, and flash his rebate check. As if you care.
Or at least knows how to stare and snack at the same time.
Brokaw Inc. sent us this video of an elevator rescue that took place at its office. Awesome cut to the American flag at the end. It would make the agency look damn heroic if only they didn't include that shot of all the creatives, standing there, mid-chew. And maybe if they stenciled the likeness of Bill Brokaw over the firefighter.
The video hit YouTube on February 22 and drew a fiery 859 views. Way to take the world by storm! And if for some reason you need another reason to make Brokaw your agency of choice, here's an illustrious name-drop: Brokaw occasionally also does outdoor stuff for White Castle (whose agency of record, incidentally, is JWT).
Apparently just placing a video on YouTube is no longer enough for advertisers wishing to seed their message to as many people as possible. OK, it was never enough for the smart marketers but go with me on this one. Anyway, Wii has placed some Wario Land Shake It game play footage on YouTube that delivers a decidedly different online video experience.
It's only fitting that video pages get the same takeover love "regular" web pages have for so long from the likes of Pointroll, Eyeblaster and other expand-o-banner techniques. Have a look.
Pop your number in at White Castle's Crave is Calling campaign site to get random food-related calls on your phone at odd hours. It's kinda like having an aimless 17-year-old friend with the munchies.
Work by JWT. Users can also shoot the end of a Crave ad -- typical food porn-type stuff -- and upload them onto YouTube. So far only one submission has been made this whole summer, so either the campaign sucks or the copyright Nazis strike again.
"Red Alert 3 Remix," a promotional video for EA's Command & Conquer: Red Alert 3, is the fruit of a partnership between DraftFCB and remix artist CB Shaw. The latter interspersed offbeat Hollywood icons with references to 'net memes and gaming footage -- all to the tune of Hell March, the track used in the opening sequence to the first Red Alert. Good way to draw legacy gamers back into the hype, though many will probably feel alienated by the invasion of Planet Hollywood.
But the line-up is pop culture genius. Jenny McCarthy, Gemma Atkinson, George Takei, Jonathan Pryce, Andrew Divoff, Peter Stormare, Tim Curry, JK Simmons, Kelly Hu, Autumn Reeser, and Ivana Milicevic have all been enlisted as characters in the game.