JC Penney's Crue Boarding is giving away rebates for the full purchasing price when you send them an e-receipt and a shot of you wearing their gear.
To infiltrate its target market -- "full time slackers" into "surfing beer music classy girls" -- Penney's invented Samthebrodude, a fake video blogger who does jack besides post vlogs about this promotion.
Sam's videos are short and the lighting terrible, harking back to a time (pre-dating Lonelygirl15) when those characteristics might have suggested authenticity. Beyond that, he's too much like a character invented out of intensive MySpace research.
Plus, he joined YouTube three weeks ago and has uploaded seven videos -- five of which are all about Crue Boarding's promotion.
See him clutch a guitar, just for show, and flash his rebate check. As if you care.
Or at least knows how to stare and snack at the same time.
Brokaw Inc. sent us this video of an elevator rescue that took place at its office. Awesome cut to the American flag at the end. It would make the agency look damn heroic if only they didn't include that shot of all the creatives, standing there, mid-chew. And maybe if they stenciled the likeness of Bill Brokaw over the firefighter.
The video hit YouTube on February 22 and drew a fiery 859 views. Way to take the world by storm! And if for some reason you need another reason to make Brokaw your agency of choice, here's an illustrious name-drop: Brokaw occasionally also does outdoor stuff for White Castle (whose agency of record, incidentally, is JWT).
Apparently just placing a video on YouTube is no longer enough for advertisers wishing to seed their message to as many people as possible. OK, it was never enough for the smart marketers but go with me on this one. Anyway, Wii has placed some Wario Land Shake It game play footage on YouTube that delivers a decidedly different online video experience.
It's only fitting that video pages get the same takeover love "regular" web pages have for so long from the likes of Pointroll, Eyeblaster and other expand-o-banner techniques. Have a look.
Pop your number in at White Castle's Crave is Calling campaign site to get random food-related calls on your phone at odd hours. It's kinda like having an aimless 17-year-old friend with the munchies.
Work by JWT. Users can also shoot the end of a Crave ad -- typical food porn-type stuff -- and upload them onto YouTube. So far only one submission has been made this whole summer, so either the campaign sucks or the copyright Nazis strike again.
"Red Alert 3 Remix," a promotional video for EA's Command & Conquer: Red Alert 3, is the fruit of a partnership between DraftFCB and remix artist CB Shaw. The latter interspersed offbeat Hollywood icons with references to 'net memes and gaming footage -- all to the tune of Hell March, the track used in the opening sequence to the first Red Alert. Good way to draw legacy gamers back into the hype, though many will probably feel alienated by the invasion of Planet Hollywood.
But the line-up is pop culture genius. Jenny McCarthy, Gemma Atkinson, George Takei, Jonathan Pryce, Andrew Divoff, Peter Stormare, Tim Curry, JK Simmons, Kelly Hu, Autumn Reeser, and Ivana Milicevic have all been enlisted as characters in the game.
My sister, who's way into video games, sent me to YouTube.com/ExperienceWii, where users can watch footage from Wario Land: Shake It!.
The :45 video had major nostalgic appeal. I remember playing Wario games on Super NES and even on Virtual Boy -- where, in addition to wreaking havoc on a titillating infrared world, Wario also wreaked havoc on my vision.
In an online spot called "Bzzzz. Mini Clubman," a passel of geriatric houseflies gather 'round for the emotional funeral of an ex-buddy, whose death is characterized as one "every fly wishes for," "legendary" and "bigger than life."
What happened to him? He was flattened mid-flight by a Clubman.
So there's usually this explosive moment which culminates the inter-relationship between two people engaged in sexual relations which results in the expulsion of a certain contents that must find a home. For those who like to keep neat and clean, expelling that contents anywhere is feels like going just isn't acceptable.
However, according to this Belgian PSA for Sensoa, consuming the expelled contents, while a neat solution, may not be the best idea. Boondoggle created.
Crazy crooner Matt Maxwell is at it again. Following his five songs about Flash, design and web technology, Maxwell is out with some new tunes about the heated inter-relationship between left-brained account managers and right-brained creatives as well as the difficulty in preparing for client presentations. It's goofy stuff but it does highlight the pain points only someone who works in the business can know.
Maxwell admits he's not such a great singer but he did have the opportunity last month to perform one of his songs in front of an audience of 800 in San Francisco at FlashForward. That can't be all bad.
Oh look. How quaint. Yes, it's another consumer generated thingamabogbber. This time around Crest wants people to submit catch phrases (is that laymen for tagline?) in support of the four new flavors of Crest Whitening Expressions. The winning phrase gets the creator $5,000, an all expenses paid trip to the commercial shoot and the appearance of the phrase in the commercial.
Oh yea, "bigger than BAM!" Emeril Lagasse is part of the promotion. Fun, huh?