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'Wario Land: Shake It!' Sends Tremors Through YouTube My sister, who's way into video games, sent me to YouTube.com/ExperienceWii, where users can watch footage from Wario Land: Shake It!. The :45 video had major nostalgic appeal. I remember playing Wario games on Super NES and even on Virtual Boy -- where, in addition to wreaking havoc on a titillating infrared world, Wario also wreaked havoc on my vision. Death by MINI? Sensational. In an online spot called "Bzzzz. Mini Clubman," a passel of geriatric houseflies gather 'round for the emotional funeral of an ex-buddy, whose death is characterized as one "every fly wishes for," "legendary" and "bigger than life." What happened to him? He was flattened mid-flight by a Clubman. PSA Says Messy Sex is Healthier Than Neat Sex So there's usually this explosive moment which culminates the inter-relationship between two people engaged in sexual relations which results in the expulsion of a certain contents that must find a home. For those who like to keep neat and clean, expelling that contents anywhere is feels like going just isn't acceptable. However, according to this Belgian PSA for Sensoa, consuming the expelled contents, while a neat solution, may not be the best idea. Boondoggle created. Creative Crooner Matt Maxwell Is Out With New Tunes Crazy crooner Matt Maxwell is at it again. Following his five songs about Flash, design and web technology, Maxwell is out with some new tunes about the heated inter-relationship between left-brained account managers and right-brained creatives as well as the difficulty in preparing for client presentations. It's goofy stuff but it does highlight the pain points only someone who works in the business can know. Maxwell admits he's not such a great singer but he did have the opportunity last month to perform one of his songs in front of an audience of 800 in San Francisco at FlashForward. That can't be all bad. Crest Whitening Expressions Bigger Than BAM! Oh look. How quaint. Yes, it's another consumer generated thingamabogbber. This time around Crest wants people to submit catch phrases (is that laymen for tagline?) in support of the four new flavors of Crest Whitening Expressions. The winning phrase gets the creator $5,000, an all expenses paid trip to the commercial shoot and the appearance of the phrase in the commercial. Oh yea, "bigger than BAM!" Emeril Lagasse is part of the promotion. Fun, huh? Horny? Can't Cook? 'Cooking to Get Lucky' Is Here to Help "A lot of girls out there love healthy food. If you want to get into bed with one, check out our debut episode!" That's the premise for the mDialog-produced show Cooking to Get Lucky. Its purpose is to turn men into gourmet cooking machines that create meals guaranteed to get the girl. OK, so there isn't necessarily a guarantee but that's the hook upon which the show hangs. Bud Light's 'Swear Jar' Scores 'Outstanding Commercial' Emmy Anheuser-Busch won its first-ever Emmy for "Swear Jar," a spot where employees at an office add change to a jar every time somebody swears. Not so unusual, except the secretary's revealed that the money might be used to buy packs of Bud Light for the office, so even the top execs see motherbleep!in' bleep!suckers around every fuckin'! corner. Produced by DDB/Chicago via Hungry Man. The PR folk say it's been watched 12 million times online and has never appeared on TV. Once again Bud Light scores with what in waking life we'd call a vocal tic. See a spot it ran earlier this year, when the word of the week was "dude." Chris Blake Uses Digital Angst to Promote Weepy Ballad Art, movies, TV, books and music have probably depicted the break-up from every possible angle. So if you're an indie artist trying to ride a power ballad to fame, what's a homie to do? Tap the zeitgeist. Pun intended. For his song Someone Else, Chris Blake claims to have Googled "biggest regrets" and cobbled the results into a music video, which he then posted on YouTube. Regrets range from provocative ("My reluctance to hold my daughter") to banal ("Spending too much time on Facebook"). I dig the contrast between the words and backgrounds. Martha's Vineyard May Become Haven for 'Upscale' Advertising I know two things about Martha's Vineyard: 1) It's remote, and 2) it's where WASPs flock to decompress, especially since cohabitating co-eds have completely overrun the Hamptons. But sometimes even plush places need sponsorship. The Martha's Vineyard Airport commission -- which does brisk business, since the island is only accessible by boat or plane -- is contemplating selling ad space inside and around the airport. Luxury Media Partners presented it with a 16-page handout earlier this month, outlining an upscale print and video ad package that covers indoor, outdoor and landing strip displays. Bill and Jerry: Too Quirky for Quirky Suburbia? In installment 2 of Microsoft's avant-garde repositioning extravaganza, Bill Gates and Jerry Seinfeld try the simple life. Imagine it: two rich dudes, bunking in with a family straight out of Little Miss Sunshine. It's almost like when Paris Hilton and Nicole Richie lived on a farm, except more weird than entertaining. But maybe I'm just reacting to the malicious geriatric. 
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