Bud Light's 'Swear Jar' Scores 'Outstanding Commercial' Emmy


Anheuser-Busch won its first-ever Emmy for "Swear Jar," a spot where employees at an office add change to a jar every time somebody swears.

Not so unusual, except the secretary's revealed that the money might be used to buy packs of Bud Light for the office, so even the top execs see motherbleep!in' bleep!suckers around every fuckin'! corner.

Produced by DDB/Chicago via Hungry Man. The PR folk say it's been watched 12 million times online and has never appeared on TV.

Once again Bud Light scores with what in waking life we'd call a vocal tic. See a spot it ran earlier this year, when the word of the week was "dude."

by Angela Natividad    Sep-15-08    
Topic: Brands, Commercials, Online, Video, Viral

Chris Blake Uses Digital Angst to Promote Weepy Ballad


Art, movies, TV, books and music have probably depicted the break-up from every possible angle. So if you're an indie artist trying to ride a power ballad to fame, what's a homie to do?

Tap the zeitgeist. Pun intended. For his song Someone Else, Chris Blake claims to have Googled "biggest regrets" and cobbled the results into a music video, which he then posted on YouTube.

Regrets range from provocative ("My reluctance to hold my daughter") to banal ("Spending too much time on Facebook"). I dig the contrast between the words and backgrounds.

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by Angela Natividad    Sep-15-08    
Topic: Online, Promotions, Trends and Culture, Video, Viral

Martha's Vineyard May Become Haven for 'Upscale' Advertising


I know two things about Martha's Vineyard: 1) It's remote, and 2) it's where WASPs flock to decompress, especially since cohabitating co-eds have completely overrun the Hamptons.

But sometimes even plush places need sponsorship. The Martha's Vineyard Airport commission -- which does brisk business, since the island is only accessible by boat or plane -- is contemplating selling ad space inside and around the airport. Luxury Media Partners presented it with a 16-page handout earlier this month, outlining an upscale print and video ad package that covers indoor, outdoor and landing strip displays.

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by Angela Natividad    Sep-14-08    
Topic: Outdoor, Poster, Specialty, Trends and Culture, Video

Bill and Jerry: Too Quirky for Quirky Suburbia?


In installment 2 of Microsoft's avant-garde repositioning extravaganza, Bill Gates and Jerry Seinfeld try the simple life.

Imagine it: two rich dudes, bunking in with a family straight out of Little Miss Sunshine. It's almost like when Paris Hilton and Nicole Richie lived on a farm, except more weird than entertaining.

But maybe I'm just reacting to the malicious geriatric.

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by Angela Natividad    Sep-12-08    
Topic: Brands, Campaigns, Celebrity, Online, Strange, Video

Wendy's Goes Viral. Just Kidding.


Wendy's joins the amateur video club with "Crazy Lettuce." By now you know the score: two guys are involved. One can never hold the camera straight. At the very last second some zany shit happens.

In this case, a bushy head of lettuce consumes a wee little Wendy's burger. Link to meatatariansunite, a nightmare of poor wallpaper that does nothing but hurt eyes and demand emails.

If this is the one trick to succeeding in so-called "viral marketing," the medium ought to die fast and painfully. Unfortunately for Wendy's, the eyes-deceive-thee! gimmick that served Levi's, Ray Ban and Nike so well is all used up. People finally get the joke: these amazing feats in online video? They never happened. Know what else? They're ADS.

"Crazy Lettuce" has drawn less than 1100 views on YouTube, a mediocre rating (2 stars) and mixed response (of which there are 12).

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by Angela Natividad    Sep-11-08    
Topic: Bad, Brands, Campaigns, Online, Video

Not That It's News But Obama Trumps McCain in Online Video


Divinity Metrics, which sounds like some sort of religious cult but is really a new video platform, analysis and research company, has put together an overview of the online video activity of Omaba and McCain. Unsurprisingly, Obama tops most metrics. Divinity plans to dig into the candidates' online video activity right up until election day. Their most recent analysis is here.

by Steve Hall    Sep-11-08    
Topic: Political, Video

Live the Life of a DJ with Samsung's 'My DJ Fantasy'


Engaging. Interactive. Immersive. Yup, they're overused buzzwords but they do a pretty good job describing this new Woo Agency-created work for Indamixx's and Samsung's DJ Fantasy, an example of the computer maker's vertical market applications for its mobile computer Q1 Ultra. The Q1 Ultra is a very cool looking portable computer which celebrity DJ Cut Chemist is endorsing.

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by Steve Hall    Sep- 9-08    
Topic: Good, Online, Video

Max Beer Has (Gives?) Head


There's not much to say about this Max Beer faux commercial other than the fact than it'd it'd never air anywhere. Night Ranger? Sister Christian? Huh? Not a bad song but WTF for a commercial?

by Steve Hall    Sep- 3-08    
Topic: Racy, Spoofs, Video

Kids Say the Darndest Things


Oh who doesn't love a 12 year old kid to puts a few stuffy MBAs on their guard during the interview process while getting to the heart of what consulting is really about: using a lot of fancy buzzwords to increase intelligence quotient thereby dumbing down the consultee to the level of a 12 year old? Perfect, right?

It seems that's what Deloitte is out for in this faux interview, promotional video for its Born2Consult site on which those wishing to explore the company can, perhaps, relive themselves of pre-interview jitters provided by the humor in this promotion.

Hey, kids put Monster.com on the map fairly well. Maybe kids can remove a bit of the stufiness associated with a big consulting firm.

by Steve Hall    Sep- 3-08    
Topic: Video

Some Signatures Open Doors Where None Exist


Still others can be used as weapons for the defenseless. That's the impression we got from this ad by Amnesty International, which is admittedly about a year old and maybe 1:30 too long. The animation and the idea are good though, and I like the sound of the scribble over the music.

by Angela Natividad    Aug-28-08    
Topic: Cause, Online, Video

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