This Nokia campaign, where a Personal Navigator leads the lost to their final destinations, probably wasn't meant to encourage emo-stricken weirdos to trust friendly strangers. But from here on out, if I ever want to kidnap a giant chicken in dire straits, I'll probably pull on a "Personal Navigator" shirt and try taking it by the hand.
Also see bickering pirates locate misplaced X, a lost alien get alienated, two goths find love, and -- my favourite -- Pacman outrunning the ghosts, which also have a Personal Navigator.
The campaign was seeded across the 'net by Unruly Media. Its happy task is to endear the Nokia N78 -- featuring maps! -- to the navigationally-challenged. The music gave each piece a Chaplinesque feel, which made things seem that much sadder when it all went horribly wrong.
So if you're one of those types who can't be bothered with the elitism, skill, finesse and general snottiness of tennis, you just might love this promotional spot for the WWE's Unforgiven pay-per-view event. In the spot, the WWE's Undertaker, acting as referee, shuts down Andy Roddick for complaining about one of the Undertaker's calls. And really, a sport that's totally fake, is played by idiotic buffoons and would make a space alien think twice about making contact with the human race is so much better than a namby pamby sport like tennis, right?
"Another box of Kleenex, one more forest gooooone!" That's part of Greenpeace's freaky new campaign song, inspired by the motion picture Wall*E. The group reimagined the doe-eyed, trash-smushing robot as the descendant of eco-antagonist Kleer*E, which -- in their words -- "gobbles up forests and spits out boxes of Kleenex."
Political cartoonist Mark Fiore produced the vid, available here. What was cute is now sinister, all part and parcel of Greenpeace's ongoing Kleercut campaign -- an effort to litter Kleenex's family-friendly brand persona with tree carcasses, wood splinters and warped, nightmarish jingles.
"Tell Kimberly-Clark to stop the Iron*E!" puns Greenpeace shamelessly. Once the goosebumps go down, though, I have to admit it's all very charming in a twisted sort of way.
While everyone's awaiting Obama's Vice Presidential announcement, Captain Morgan is hangin' with the hotties and running for a presidency of his own. His primary platform plank is to put the party back into politics. With the help of four curvaceous cuties, The Captain shares the details of his platform: a two day work week, hot parties and designated drivers.
It might be nice to shove all the world's drama aside for a few days and let this guy take over for a bit. We'd all have a hell of a hangover but we'd all have fun getting it.
In partnership with modeling firm IMG, Bebo's launching yet another web series called Model.Live, whose tagline, "Reality TV just got real," rings a little, well, hollow. (In its defense, episode 1 -- which consisted mainly of serious, sleepy conversation between the people representing these models -- was just dull enough to convince me it's real shit.)
The show aims to reveal the truth about how professional models live. And it's not all coke and parties. These girls field degrading commentary and make dramatic, career-altering decisions every day. Sadly, no Mama Tyra can stand over their shoulders and guide them gently to a Victoria's Secret contract.
The 12-episode series follows three wannabe-supermodels from NYC's Mercedes-Benz Fashion Week to Milan, Paris and Elsewhere. It went live yesterday on Bebo and Vogue.tv. Clothing company EXPRESS -- a brand that's long affiliated itself with the runway by sole merit of its Muzak -- is sponsoring. Every week, it will air the models' responses to featured questions from fans.
- It's the best of this year's Plaid Nation tour! Diggin' the chick who says plaid is God's favorite color.
- Anna Kournikova's still around. I like how her Maxim bio reads, "Before simply being superhot, Anna was a superhot tennis player." Put "simply being superhot" on your resume next time you get shafted, then see who throws sponsorship money at you.
- Naked guy runs across America.
- Last Visa "Go World" spot by TBWA/Chiat/Day. Michael Phelps: he keeps going and going and going and going...
- Check out Google minus Google. Running a search without getting results from YouTube, Blogger, or Knol feels sort of ... fresh.
For client Little Debbie, Marcos Ambrose joins forces with a talking koala. They're so cute together, it's oddly gratifying to see them draw housewives' attention at the supermarket or co-pilot a race while koala eats Zebra Cakes.
"I thought you only ate eucalyptus leaves?" Ambrose demands, slightly miffed, right before he peels out onto the track.
Collective awwwwwwwww. Don't you just want to rub their tummies and feed them a Devil Square?
The spots went live in tandem with racing season. So far Ambrose isn't doing too terribly, no thanks to his choice of snack food, but a talking marsupial riding shotgun (think of the crumbs!) probably keeps things interesting.
See more of their routine on Little Debbie's Miles of Smiles website, put together by Luckie & Co., which also did the creative.
So I woke up this morning and heard on the radio that John McCain's getting sued for using Running on Empty, a song by Jackson Browne, in one of his anti-Obama ads without permission. That McCain, what a maverick.
I doubt he's losing sleep over it though, because another artist, John Rich, actually digs McCain enough to give him his own song. It's called Raisin' McCain, and while it bears a slight satirical resemblance to Raining McCain in name and subject matter, Rich's effort is actually not a joke.
That's some catchy shit right thar. And is it just me, or do sequins give our star-spangled banner a little more oomph?
And unlike other cars, which wave their ostentatious extras in your face, you can't even see the excess tooshums. Because you know why? It's made up of service, so says the tagline: "The extra Volkswagen part on every Volkswagen. Volkswagen service."
Nice repetition of brand name!
By production firm Czar, NL and DDB for Volkswagen.
Claussen, which has asked us for years to judge pickles by their snap, takes its chances on online "viral" advertising with this video for its "World's Most Excellent Pickle" campaign.
The premise: a series of "pickle fitness" tests were conducted. The footage was boring, so two comedians were tapped to ad-lib over it, Mystery Science Theater 3000-style. It is not funny, and the sight of pickles being systematically snapped by the accordion-looking machine only left us with a dull, empty ache in our chests: is this our lives?
Yeah. Yeah, it is.
And I like how on YouTube, the video is disseminated by "funnystuff75." Way to be obvious, Mister Obvious.
Imposed on us (and now YOU!) by Draft FCB.