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After all the accolades that rained down on Halo 3's "Believe" campaign this past awards season, the last thing I wanted to see was yet another monument to the game's mystique. But this spoof about a homicide detective investigating a dead rookie Team Slayer makes "Believe" seem fresh again.
Once again, Halo's universe is brought into the real world. But the quiet sense of awe that surrounded mentions of Masterchief is earnestly mocked, and the reenactment of the rookie's death is priceless. Both a mimicry and a tribute, the piece totally cracks through "Believe's" sobriety.
- Hey if shooting's your thing, Wild West Coinfest might be to your liking. It's for something.
- The Year Of Creativity Box is an AdmCom initiative meant to encourage people
to reinvent themselves every day and stimulate their creativity.
- If you're thinking about a career in coal mining, these videos might just push you over the edge...or cause you to run in the other direction.
- The PSFK Conference in San Francisco, to be held July 17, is lining up some great speakers including, yes, George Parker, David Armano, Gareth Kay and Rohit Bhargava.
- A trailer for an online game? Yes, indeed. Buffalo Wild Wings is debuting a new game June 2.
For its song All I Need off the In Rainbows album, Radiohead teamed up with MTV EXIT (End Exploitation and Trafficking) to create a cause-oriented music video.
In the video, two kids -- one American, one Asian -- go about an ordinary day. As all young Asian children do, the latter spends his time in a factory, making shoes. And like all Americans, the former wiles away the afternoon, coloring and looking bored.
- Saatchi & Saatchi did a wicked billboard execution drenching the street and a few cars with blood to promote Kill Bill.
- Apparently in Mexico, it's not looked upon kindly to promote a destination using a naked model painted with historical landmarks.
- OK, whatever. Bed. Old Guy. Furniture. Hot Ass. Watch.
- Whoa! Was that an ass in my face as I sleepily made my way to the subway? Yes, my friend, indeed it was. And it was in Tokyo...where this sort of thing is, well, just normal.
- Sometimes an ad works against itself.
You've got to hand it to Polaroid for this one. Or, not. Hey, we all have tons of photos on our phones that either get shuffled off to iPhoto, Picasa, some other such photo management software or they just never leave the phone. So what do you do when your digitally illiterate, overweight, receding hairline (think Verizon Dumb Dad) uncle wants a picture of you in your new, snug fitting bikini? Well, you run the other way, screaming "Perv!" at the top of your lungs, of course.
But when your sweet, doting, digitally illiterate grandmother wants a picture of you in your prom dress before you jump into the limo with mini-McDreamy and your friends, you Bluetooth a few shots to your Polaroid PoGo, print out a picture and hand it to Grammy to cherish. After all, there's a lot of you to cherish. Why not share?
Uh...right. No one was fooled the first time and no one will be fooled the second time. Everyone knows the lawyers, handlers and insurance companies behind superstars such as Kobe Bryant would never allow a person of Bryant's stature and worth to engage in stunts such as jumping over a moving Aston Martin or performing a jump shot over a pool full of live snakes. It's just not going to happen.
- I thought this Meth Minute video would be a wacky cartoon about abusing methamphetamines. But it was just a reel of complaint calls.
- Oprah's Angel Network and Free the Children have formed the O Ambassadors project, which "encourages young leaders to dream."
- MoveOn wages war against Pastor John Hagee, who said Adolf Hitler was a God-sent hunter of Jews. Hagee is one of McCain's "key backers," and McCain is currently MoveOn's pet project.
- Chevy considers how impractical a dancing car would be.
- Yahoo offers an under-the-table paid program where you provide the description ad copy for the ORGANIC RESULTS of your website. And it'll only cost you TWENTY CENTS per click. This is because Yahoo's spiders might fail to properly process your SEO efforts. Little wonder Jolie O'Dell calls it "frikkin criminal." (We second the motion.)
- WeeWorld is holding a celebrity lookalike contest. The WeeMee at left is a Miley Cyrus lookalike. Funny: it's become difficult to recognize her without her blankie.
- What could be more chic than shoving a five-dollar footlong up your headlight? Vespa teams up with Get Smart and Subway.
- Check out the FWA Theater, which went live on Monday. It has a "Hot Advertisements" section that made us recall the fighting days of Firebrand. And then we laughed.
- Registered voter kthustler27 would like Hillary or Obama to buy his vote. He had an eBay auction up, but it's been yanked.
- This has nothing to do with advertising, but watching pole dancers fight just doesn't get old.
In an ad bluntly called "McCain, Fire Charlie Black," MoveOn tries strong-arming John McCain into dismissing his lobbyist, whose firm allegedly made millions by aiding dictators, terrorists and sundry other villains.
$25 helps get it on the air!
Not that we one more proof point to solidify the fact people who love Macs love Macs and people who...well...let's just say there's no love at all on the PC side of thing, but here is yet another consumer-created ode to Apple greatness. It's set to the tune Again & Again by The Bird and the Bee and demonstrates all the wonderful things Mac can do.
The video was featured on the Unofficial Apple Weblog.