Will Another Wannabe Model Show Bring the 'Real' to Reality TV?

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In partnership with modeling firm IMG, Bebo's launching yet another web series called Model.Live, whose tagline, "Reality TV just got real," rings a little, well, hollow. (In its defense, episode 1 -- which consisted mainly of serious, sleepy conversation between the people representing these models -- was just dull enough to convince me it's real shit.)

The show aims to reveal the truth about how professional models live. And it's not all coke and parties. These girls field degrading commentary and make dramatic, career-altering decisions every day. Sadly, no Mama Tyra can stand over their shoulders and guide them gently to a Victoria's Secret contract.

The 12-episode series follows three wannabe-supermodels from NYC's Mercedes-Benz Fashion Week to Milan, Paris and Elsewhere. It went live yesterday on Bebo and Vogue.tv. Clothing company EXPRESS -- a brand that's long affiliated itself with the runway by sole merit of its Muzak -- is sponsoring. Every week, it will air the models' responses to featured questions from fans.

by Angela Natividad    Aug-20-08    
Topic: Brands, Online, Sponsorship, Video



Plaid Reminisces, Anna Makes a Comeback, Google Minus Google

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- It's the best of this year's Plaid Nation tour! Diggin' the chick who says plaid is God's favorite color.

- Anna Kournikova's still around. I like how her Maxim bio reads, "Before simply being superhot, Anna was a superhot tennis player." Put "simply being superhot" on your resume next time you get shafted, then see who throws sponsorship money at you.

- Naked guy runs across America.

- Last Visa "Go World" spot by TBWA/Chiat/Day. Michael Phelps: he keeps going and going and going and going...

- Check out Google minus Google. Running a search without getting results from YouTube, Blogger, or Knol feels sort of ... fresh.



That's Not a Backpack, It's Ambrose's Co-Pilot

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For client Little Debbie, Marcos Ambrose joins forces with a talking koala. They're so cute together, it's oddly gratifying to see them draw housewives' attention at the supermarket or co-pilot a race while koala eats Zebra Cakes.

"I thought you only ate eucalyptus leaves?" Ambrose demands, slightly miffed, right before he peels out onto the track.

Collective awwwwwwwww. Don't you just want to rub their tummies and feed them a Devil Square?

The spots went live in tandem with racing season. So far Ambrose isn't doing too terribly, no thanks to his choice of snack food, but a talking marsupial riding shotgun (think of the crumbs!) probably keeps things interesting.

See more of their routine on Little Debbie's Miles of Smiles website, put together by Luckie & Co., which also did the creative.

by Angela Natividad    Aug-19-08    
Topic: Brands, Campaigns, Commercials, Good, Sponsorship, Television, Video



Why Raise Hell When You Can Raise McCain?

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So I woke up this morning and heard on the radio that John McCain's getting sued for using Running on Empty, a song by Jackson Browne, in one of his anti-Obama ads without permission. That McCain, what a maverick.

I doubt he's losing sleep over it though, because another artist, John Rich, actually digs McCain enough to give him his own song. It's called Raisin' McCain, and while it bears a slight satirical resemblance to Raining McCain in name and subject matter, Rich's effort is actually not a joke.

That's some catchy shit right thar. And is it just me, or do sequins give our star-spangled banner a little more oomph?

by Angela Natividad    Aug-18-08    
Topic: Brands, Campaigns, Political, Sponsorship, Video



Volkswagen's Got Some Extra Back

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And unlike other cars, which wave their ostentatious extras in your face, you can't even see the excess tooshums. Because you know why? It's made up of service, so says the tagline: "The extra Volkswagen part on every Volkswagen. Volkswagen service."

Nice repetition of brand name!

By production firm Czar, NL and DDB for Volkswagen.

by Angela Natividad    Aug-18-08    
Topic: Commercials, Online, Television, Video



Claussen Tries 2.0ing Up Its Value Proposition

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Claussen, which has asked us for years to judge pickles by their snap, takes its chances on online "viral" advertising with this video for its "World's Most Excellent Pickle" campaign.

The premise: a series of "pickle fitness" tests were conducted. The footage was boring, so two comedians were tapped to ad-lib over it, Mystery Science Theater 3000-style. It is not funny, and the sight of pickles being systematically snapped by the accordion-looking machine only left us with a dull, empty ache in our chests: is this our lives?

Yeah. Yeah, it is.

And I like how on YouTube, the video is disseminated by "funnystuff75." Way to be obvious, Mister Obvious.

Imposed on us (and now YOU!) by Draft FCB.

by Angela Natividad    Aug-18-08    
Topic: Bad, Brands, Campaigns, Online, Video



Husky Media: Puny Video Ads are for Puny Marketers!

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Video ad firm Husky Media has decided to ride against the tide, offering advertisers big-ass ads instead of feeble pre-rolls and teeny ticker tape text. View the demo video, which makes the proposition look sane: videos flanked on either side by gigantor ad messages. It's about as offensive as Coverflow.

"At Husky Media, we believe bigger is better and will never succumb to the shrink ray," boasts Co-CEO David Carson of Husky. "We've been seeing it everywhere this summer, from the size of a cup of yogurt to dog food to cheese wheels to 'staycations' to 14 oz. pints of beer. Isn't a pint supposed to be 16 oz.? This is one summer trend we will not let idly pass. Last I heard WE LIVE IN AMERICA."

That's officially the Best PR Quote Ever. Bonus points if he starts appearing in public with a cowboy hat.

by Angela Natividad    Aug-15-08    
Topic: Good, Online, Video



My God, is that an Asterisk You're Hiding? You Filthy Fake.

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Apparently asterisks are bad.* In a campaign called "Don't be an Asterisk," the US Olympic Committee and the Ad Council associate them with steroids and inauthenticity.**

Witness as a high school jock repulses once-loving classmates when an asterisk starts forming on his forehead. (Apt, I guess, since steroids are supposed to make you break out like whoa.)

But here I was, all this time, thinking the teen angst market was reserved exclusively for the zit zappers. Speaking of which, J&J -- parent company of Neutrogena! -- funded this effort, which was put together by TBWA/Chiat/Day/NY.

more »

by Angela Natividad    Aug-14-08    
Topic: Cause, Commercials, Magazine, Strange, Video



Yo, Bitch! Britney is Back! And she's Looking Good!

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Britney Spears used to be cute. Britney Spears used to be adorable. Britney Spears used to be the hottest thing in the planet. The came K-fed. Then came baby. Then came Bald Britney. Then came the MTV Video Music Awards debacle. Then came....two commercial featuring an adorably cutre Britney Spears promoting this years MTV VMAs? Wait? What?

Yes. It seems our adorable cutie is back. And if she's going to remain adorably cute then what's not to love? Do we really want to fester in her trashy life or do we want to go back to worshiping her for being the hottest pop start on the planet? Wait. Don't answer that for fear you've all been adversely affected by the last five years of blogloid "journalism."

See the spots here and here.

by Steve Hall    Aug-13-08    
Topic: Celebrity, Good, Video



Obama? McCain? Nope. Miller High Life For President

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Who needs political platforms full of platitudes when you have the Miller High Life Guy stumping the Common Sense Platform? It's unclear whether or not a beer-fueled presidency is the answer to the country's ills but with our current president seemingly drunk and unable to navigate his way to his seat at the Olympics, things couldn't be much worse.

Miller High Life Dude for President!

Oh, and Drink Responsibly.

by Steve Hall    Aug-13-08    
Topic: Political, Spoofs, Strange, Video










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