Liberty Mutual Believes in the Kindness of Man

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In "Lighthouse," a (very!) short film by Exopolis, a wee seaside community helps light a path for ships long after technology fails them. Very cute. Created for Liberty Mutual's "Responsibility Project" by Hill Holliday.

See a previous effort, "Mandy and Lester" by RSA.

by Angela Natividad    Aug-13-08    
Topic: Brands, Campaigns, Online, Video



iPhone Kill Switch, Quibblo Quizzes, Jilted Man Toasts for KFC

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- iPhone apps have a "kill switch" that empowers Apple to yank any app off your phone whenever it likes. Steve Jobs says they'll never "pull that lever" unless an extreme situation calls for it (like if an app were disseminating a virus) -- but hell, the I'm Rich app wasn't hurting anybody and Apple was quick enough to pull that off the ropes.

- Glad Facebook wasn't around when Shakespeare was. Hamlet might've been much different (but still such a riot!).

- One expat rails against marketing stereotypes about the French, particularly sexy maids and misuse of "Ooh la la."

more »



More Shaun White Strangeness from HP

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In "Peanuts thrown at Shaun White," Shaun's stay-at-home buddies print out copies of his face and tape them to their own, then spend the afternoon calling each other Shaun and tossing peanuts into each other's mouths -- a creepy sight for the real Shaun White, whose first reaction is, "Is that what I look like?"

This is part of Feed Company's ongoing back-to-school online campaign for HP, carrying on from "Shaun White and Friends Fight to Help Shower Hottie."

The lesson in this one: It's Good to Get Out Once in Awhile.

by Angela Natividad    Aug-12-08    
Topic: Brands, Campaigns, Online, Video



Ruby Tuesday Makes an Explosive 'Oopsie!'

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Like a teen burning high school paraphernalia in (futile) hope of evolving as a human being, Ruby Tuesday decided to blow up one of its old restaurants "to mark our departure from the sea of sameness within the casual dining industry."

But oops, it blew Cheeky's up instead. Har har. See apology.

All this to tell you Ruby Tuesday's changed its decor and menu. From the BooneOakley pressie: "Makeover was designed by Pentagram, and driven by the fact that the various competing casual dining chains, including Ruby Tuesday--had all become indistinguishable, whether to diners or to demolition experts."

What a relief that at least one establishment is picking up the slack for the menagerie of demented, '50s-inspired, totally flammable monotony. All this time I thought it was my fault for thinking Molotov cocktails were racy aperitifs! There's an order I won't make a third time.

by Angela Natividad    Aug-11-08    
Topic: Brands, Online, Promotions, Video



Verizon Can be Funny!

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So all those Verizon commercials with the "It's the Network" crowd showing up en mass have, in some way, become institutionalized and, well, boring. But, sometimes, boredom is the keystone of a long-running, successful ad campaign. Still, it's always interesting when a brand decides to shake things up a bit.

Now this is Verizon so don't expect Snickers bars shot out of a cannon by Mr. T but this new video is a welcome extension of the ongoing "It's the Network" campaign. In the video, a guy makes a call in a park and the network crowd follows him around. It's all staged, of course but it's a nice departure frokm the corporate looking television commercial versions of "It's the Network."

Teasingly, the closing tagline reads, "Where will The Network show up next?" This could become interesting. Especially if they do truly unstaged versions.Though it's sad this video has been on YouTube since July 15 and it only has 5,282 views. Perhaps they need some seeding expertise.

by Steve Hall    Aug- 7-08    
Topic: Good, Video



10 Cane Run Extends Ad Conference Haze

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Like a mashup of country club elitism and Rastafarian grooviness, these new Mother New York-created videos from 10 Cane Rum are delightfully intoxicating and elicit a blurry, drug-addled fogginess. After two days at an ad conference, these videos perfectly identify with the current mindset. And even if you haven't just survived an advertising conference, you'll love where these videos take you; to that serene Caribbean world where everyone is perfect looking and the run flows freely on the warm, sunny beach while the bothers of the real world slowly slip away. Can you feel it? Are you there? Are you running to the store right now to buy some 10 Cane rum?

by Steve Hall    Aug- 7-08    
Topic: Campaigns, Good, Strange, Video



Doritos Collides With Flavor Mascots

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Just when you think there couldn't possibly be yet another flavorized Doritos line extension, the funny bunch over at Frito-Lay come up with even more. But this time, rather than creating new flavors, because, like, they've already done them all, they mix two flavors together and call it something new.

To promote this flavorific fusion, Doritos (in the UK) has launched the Doritos Collision campaign, a series of videos that pit flavor mascots against one another wrestling ring-style. There's Feathered Fury, The Griller, Tenacious T and El Zesto.

In addition to the videos, the brand has teamed with Bebo and Endamol's The Gap Year, a web series. Oh, and there's all kinds of social media goodness as well.

by Steve Hall    Aug- 6-08    
Topic: Brands, Good, Online, Social, Video



Samsung Delivers Times Square Olympic Goodness

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Working for Samsung, Tronic created a dynamic looking video for the brand's Times Square video installation announcing the partnership between the brand and the 2008 Olympic Games. After several animated formations, diffusions and re-formations, the video ends with the digital bits forming the Olympic logo.

by Steve Hall    Aug- 6-08    
Topic: Outdoor, Video



Lacking A Viral Concept? No Worries. Just Use Cats

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Aren't YouTube viral wannabees great? Why spend a lot of money or try to be overly creative when you don't have to? Just slap up some cheesy images of cats (everyone loves cats, right?), cobble them together with a few amateurish slide transitions and finish it off with an image of Hellboy holding a cat.

If the link to this so-bad-it-just-might-be-good video hadn't come from Fallon digital unit Hyper, there would have been no indication it's a promotion for Hellboy 2. But...isn't that sort of the point anyway? Aim for the amateurish so as to appear un-ad-like, don't mention who made it then cross your fingers and hope it spreads. Simple, right?

by Steve Hall    Aug- 5-08    
Topic: Video, Viral



Yeah, Those Would Be Breakdancing Bees

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For every beehive lost, a b-boy somewhere goes up in smoke.

Put together by Feed Company for client Haagen-Dazs, which hopes to raise awareness about the high rate of honey bee deaths. (The shorthand: honey bees are dying in increasing numbers. We depend on them for one-third of our food supply, so if they all die, well ... let's just say no more ice cream for you.)

Visit Help the Honey Bees to read more. Cute site. Sad how the little bee just falls into the grass and dies, though. Kinda reminded me of this.

Luckily (maybe?) for future bees, the breakdancing bee video is generating steam from breaker fans. See YouTube comments. Then hey, go buy ice cream. (Chocolate peanut butter is smooooth.)

by Angela Natividad    Aug- 1-08    
Topic: Brands, Campaigns, Cause, Online, Trends and Culture, Video










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