Claussen, which has asked us for years to judge pickles by their snap, takes its chances on online "viral" advertising with this video for its "World's Most Excellent Pickle" campaign.
The premise: a series of "pickle fitness" tests were conducted. The footage was boring, so two comedians were tapped to ad-lib over it, Mystery Science Theater 3000-style. It is not funny, and the sight of pickles being systematically snapped by the accordion-looking machine only left us with a dull, empty ache in our chests: is this our lives?
Yeah. Yeah, it is.
And I like how on YouTube, the video is disseminated by "funnystuff75." Way to be obvious, Mister Obvious.
Imposed on us (and now YOU!) by Draft FCB.
Video ad firm Husky Media has decided to ride against the tide, offering advertisers big-ass ads instead of feeble pre-rolls and teeny ticker tape text. View the demo video, which makes the proposition look sane: videos flanked on either side by gigantor ad messages. It's about as offensive as Coverflow.
"At Husky Media, we believe bigger is better and will never succumb to the shrink ray," boasts Co-CEO David Carson of Husky. "We've been seeing it everywhere this summer, from the size of a cup of yogurt to dog food to cheese wheels to 'staycations' to 14 oz. pints of beer. Isn't a pint supposed to be 16 oz.? This is one summer trend we will not let idly pass. Last I heard WE LIVE IN AMERICA."
That's officially the Best PR Quote Ever. Bonus points if he starts appearing in public with a cowboy hat.
Apparently asterisks are bad.* In a campaign called "Don't be an Asterisk," the US Olympic Committee and the Ad Council associate them with steroids and inauthenticity.**
Witness as a high school jock repulses once-loving classmates when an asterisk starts forming on his forehead. (Apt, I guess, since steroids are supposed to make you break out like whoa.)
But here I was, all this time, thinking the teen angst market was reserved exclusively for the zit zappers. Speaking of which, J&J -- parent company of Neutrogena! -- funded this effort, which was put together by TBWA/Chiat/Day/NY.
Britney Spears used to be cute. Britney Spears used to be adorable. Britney Spears used to be the hottest thing in the planet. The came K-fed. Then came baby. Then came Bald Britney. Then came the MTV Video Music Awards debacle. Then came....two commercial featuring an adorably cutre Britney Spears promoting this years MTV VMAs? Wait? What?
Yes. It seems our adorable cutie is back. And if she's going to remain adorably cute then what's not to love? Do we really want to fester in her trashy life or do we want to go back to worshiping her for being the hottest pop start on the planet? Wait. Don't answer that for fear you've all been adversely affected by the last five years of blogloid "journalism."
See the spots here and here.
Who needs political platforms full of platitudes when you have the Miller High Life Guy stumping the Common Sense Platform? It's unclear whether or not a beer-fueled presidency is the answer to the country's ills but with our current president seemingly drunk and unable to navigate his way to his seat at the Olympics, things couldn't be much worse.
Miller High Life Dude for President!
Oh, and Drink Responsibly.
In "Lighthouse," a (very!) short film by Exopolis, a wee seaside community helps light a path for ships long after technology fails them. Very cute. Created for Liberty Mutual's "Responsibility Project" by Hill Holliday.
See a previous effort, "Mandy and Lester" by RSA.
- iPhone apps have a "kill switch" that empowers Apple to yank any app off your phone whenever it likes. Steve Jobs says they'll never "pull that lever" unless an extreme situation calls for it (like if an app were disseminating a virus) -- but hell, the I'm Rich app wasn't hurting anybody and Apple was quick enough to pull that off the ropes.
- Glad Facebook wasn't around when Shakespeare was. Hamlet might've been much different (but still such a riot!).
- One expat rails against marketing stereotypes about the French, particularly sexy maids and misuse of "Ooh la la."
In "Peanuts thrown at Shaun White," Shaun's stay-at-home buddies print out copies of his face and tape them to their own, then spend the afternoon calling each other Shaun and tossing peanuts into each other's mouths -- a creepy sight for the real Shaun White, whose first reaction is, "Is that what I look like?"
This is part of Feed Company's ongoing back-to-school online campaign for HP, carrying on from "Shaun White and Friends Fight to Help Shower Hottie."
The lesson in this one: It's Good to Get Out Once in Awhile.
Like a teen burning high school paraphernalia in (futile) hope of evolving as a human being, Ruby Tuesday decided to blow up one of its old restaurants "to mark our departure from the sea of sameness within the casual dining industry."
But oops, it blew Cheeky's up instead. Har har. See apology.
All this to tell you Ruby Tuesday's changed its decor and menu. From the BooneOakley pressie: "Makeover was designed by Pentagram, and driven by the fact that the various competing casual dining chains, including Ruby Tuesday--had all become indistinguishable, whether to diners or to demolition experts."
What a relief that at least one establishment is picking up the slack for the menagerie of demented, '50s-inspired, totally flammable monotony. All this time I thought it was my fault for thinking Molotov cocktails were racy aperitifs! There's an order I won't make a third time.
So all those Verizon commercials with the "It's the Network" crowd showing up en mass have, in some way, become institutionalized and, well, boring. But, sometimes, boredom is the keystone of a long-running, successful ad campaign. Still, it's always interesting when a brand decides to shake things up a bit.
Now this is Verizon so don't expect Snickers bars shot out of a cannon by Mr. T but this new video is a welcome extension of the ongoing "It's the Network" campaign. In the video, a guy makes a call in a park and the network crowd follows him around. It's all staged, of course but it's a nice departure frokm the corporate looking television commercial versions of "It's the Network."
Teasingly, the closing tagline reads, "Where will The Network show up next?" This could become interesting. Especially if they do truly unstaged versions.Though it's sad this video has been on YouTube since July 15 and it only has 5,282 views. Perhaps they need some seeding expertise.