Aren't YouTube viral wannabees great? Why spend a lot of money or try to be overly creative when you don't have to? Just slap up some cheesy images of cats (everyone loves cats, right?), cobble them together with a few amateurish slide transitions and finish it off with an image of Hellboy holding a cat.
If the link to this so-bad-it-just-might-be-good video hadn't come from Fallon digital unit Hyper, there would have been no indication it's a promotion for Hellboy 2. But...isn't that sort of the point anyway? Aim for the amateurish so as to appear un-ad-like, don't mention who made it then cross your fingers and hope it spreads. Simple, right?
For every beehive lost, a b-boy somewhere goes up in smoke.
Put together by Feed Company for client Haagen-Dazs, which hopes to raise awareness about the high rate of honey bee deaths. (The shorthand: honey bees are dying in increasing numbers. We depend on them for one-third of our food supply, so if they all die, well ... let's just say no more ice cream for you.)
Visit Help the Honey Bees to read more. Cute site. Sad how the little bee just falls into the grass and dies, though. Kinda reminded me of this.
Luckily (maybe?) for future bees, the breakdancing bee video is generating steam from breaker fans. See YouTube comments. Then hey, go buy ice cream. (Chocolate peanut butter is smooooth.)
So what do you do if you're a book publisher and you're promoting a "sexy, summer beach read" which just happens to have an intriguing first sentence? You make a video of people reading the first sentence, "There are 8,000 nerve endings in the clitoris and this son of a bitch couldn't find one of them."
Like many book publishers, this one has gone beyond boring ads placed in the New York Times book review section. It's a nice approach but if a business book promotes itself by having hot models read sections of the book while disrobing, an erotic thriller about three women spending the summer in the Hamptons could have been just a wee bit more racy with their promotion.
The book? J.J. Salem's Tan Lines.
Gawker is following the "Montauk Monster" story involving some freakish monster which seemingly washed ashore and has Gawker surmising it's a marketing stunt. The thing looks like a pig/dog/bird/chicken thing and, according to a FOX news report featuring Animal Planet's Jeff Corwin who thinks it's just a decomposed dog or raccoon. Gawker also did some photoshop analysis and the photo, itself is fake.
The story's got everything. Accusations Gawker invented it. A 22 year old waiter who claims he saw the "monster." A tipster who told New York Magazine, "My girlfriend's sister was there with her friends and one of them took the picture." It's a turtle without its shell! It's an alien! It's a viral marketing campaign for Cartoon Network. Ooo...hey, those guys have done that shit before.
Anyway, it's just a stupid stunt from some dweeb who's now laughing at the news media for giving it all this coverage.
Somebody sent us a link to El Lobo Rojo, an online video series that's airing all summer long.
Mostly it's just random shit, sort of like SickAnimation except nobody has a penis for a head, and nothing is funny. A guy sets his fake mustache on fire. Then some dude gets fired for not removing his tattoos. And then the prick that fires him sits around, talking schizophrenic nonsense through a promotional poster for The Love Guru.
If this is all we have to look forward to, please bring Dr. Horrible back.
OK, so this has been covered everywhere but it isn't news until it appears on Adrants. Oops. Sorry about that pompous attitude. Just read a Bob Garfield article and it must have had an undue influence. Anyway, Greenpeace, much like PETA, often resorts to sensationalistic tactics when it comes to its advertising campaigns. This recent bit of tree hugging is no different.
HP's latest online video campaign, aimed at the back-to-school crowd, launches with "Shaun White and Friends Fight to Help Shower Hottie." Created by Feed Company, the piece (which reeks of Axe) begins and ends with cheap fortune cookie wisdom: Practice Random Acts of Chivalry.
This from the same people that brought us "Hands" and "Maestro"? You gotta be kidding.
There are those who are obsessive about cleanliness. There are those who have a tongue fetish. And then there are brands. Rarely, if ever, do the three entwine. Until now. Courtesy of this branded YouTube video comes something that is simultaneously sexy and gross...not to mention very weird.
MTV and Nokia are partnering for a documentary about the 2008 Cannes Young Lion Film Competition. 26 teams from all over the world will be followed; the four that get top views on YouTube will be featured in the documentary.
Get a glimpse of Team USA. Then do yourself a favour and close the window at 1:00 or so, because 6:20 is a loooooong time unless you're friends with these guys, or their moms.
What ruined it for me was that feeble Spartans leotard action at the beginning. "Hey, guys, come on. I didn't agree to wear this, even though I'm wearing it. You cheated. I win. Grumble grumble."
This is sorta nifty. Motivated by the assumption that youth adopt ideals based on how they're presented, Grey/Madrid launched Compra esta actitude ("Buy this attitude") on behalf of the Madrid City Council.
The effort tells people to save energy by twisting up gimmicks we're all familiar with. Ads were inspired by shampoo and perfume ads, and even those totally improbable amateur online videos.
Creative is divided by medium: Internet, TV, Radio, Grafica. Run a barcode scanner over each to see the work. The image at left is from the shampoo spoof, where a woman with lustrous hair swings it in the direction of a lightswitch and flips it off. And here's the online video they're pushing: "The light pong masters," inspired in part by stuff like "Guy catches glasses with face" for Ray Ban. Expect some heavily edited, totally improbable ping pong action. Yeah, baby, yeah.