To show how the penny is shortchanged in the value hierarchy, Office Max launched a campaign called "Power to the Penny." Toting a hidden camera, comedian Matt McCarthy pisses people off all over New York City by trying to buy stuff, like steak dinners, with nothing but bags full of copper coinage.
My favourite scene from the above video:
Chef (who pops outta nowhere): "How about if you come in here and you order the steak, and I take the steak, and I put it in the blender, and I give you the steak in a milkshake. Is that a steak?"
Matt McCarthy: "Why don't you go back in the kitchen, because you're not helping the situation."
I wish I had a penny for every time daddy said that to mommy.
More videos at PennyPranks. Each one ends with a clip-happy visual orgy of everything you can buy at Office Max for a penny. Crayons! Yardsticks! Glue! It's diorama time.
In a sort of funny, sort of lame, sort of introspective, sort of awkward, sort of cheesy, sort of insightful, sort of self-indulgent, this promotional video from Chicago Creative Partnership attempts to instill the notion the agency really, really does take the work it does for brands personally.
Hmm. Not sure crapping on oneself is the best motivational strategy but, hey, everyone responds differently to a kick in the ass.
Hey, hey, hey! Maybe being an intern at an ad agency isn't such a bad thing. That is if you're an intern at Naked Communications and the agency's client is Contiki Tours. On his first day, intern Gavin Chimes was ambushed with agency sending him on a surprise trip to Europe; first stop, Amsterdam.
The agency will be documenting his entire Contiki Tour, a company that offers travel tours for 18-35 year olds, so as to share the experience from the vantage point of an unsuspecting traveler. Any other agencies want to offer up a better intern program?
- The Social Path drew our attention to this perplexing Oasis ad where a girl gets knocked up by a cactus -- not for its own sake, but to justify half-assed Myspace campaigns.
- 50 Cent is upset with Taco Bell. Yeah well, we are too.
- Support your Presidential contender of choice with a handy-dandy kippah. Goes with everything.
- This is kind of neat. By the way, save water.
- Just what you need: a Samsung Instinct miniseries.
- Kanye West helps improve self-esteem. With vodka. But you probably already know that trick, don't you?
- Philippe Starck and BBC Two are doing an Apprentice-style series called School of Design. "Vous etes fired." Heh.
Get Your War On, the satirical anti-war comic series by David Rees, is turning into an online video series. See the preview at 236.com, where it will air exclusively.
The "video strip" will be put together by Flat Black Films, which did Waking Life and those Charles Schwab ads that I liked but everyone else hated.
Subject Line: How Sex with Brad Garrett Can Save Puppies!
Body: This is hilarious! You got to see it. Regina Russell partners with us at The Humane Society of the United States from time to time and oh man is the video a riot! She is one creative gal producing this video!
Homegirl's not that funny. Though I can see how the scene with the bear and the cigarette might elicit a hoarse guffaw.
As a follow up to its original rugby film, Land Rover is out with another which debuted mid-July and has, again, tapped British royalty to appear in the video. In the new video, the goofy rugby lover puts his smarmy moves on Zara Phillips, the eldest granddaughter of Queen Elizabeth II. Phillips, an equestrienne Eventing World Champion is seen taking her horse out of its trailer while the goofy dude tries to explain to Phillips, who, apparently, he doesn't know, how simple horse rising is. Philips just smiles but the horse doesn't take too kindly to the dude's smarm.
In late 2006, Phillips appeared in a print ad for Land Rover wearing a gown covered in mud with the headline, "Beautifuly Poised." The Queen wasn't all that happy about her appearing in the ad but perhaps she's had a chance to get used to Phillip's more "real world" endeavors.
To some, yawning lions who break into song could be interpreted as funny, amusing or even entertaining. Even a half-eaten dead antelope who gets up and dances could cause a giggle. Thankfully for those who don't find this sort of thing amusing, this Samsung video promoting the NV24HD only lasts 1:19. For the rest of the story (as some old news dude used to say), a visit to seethewholestory.com will give you the details on the new camera.
- We got to check out the Facebook redesign yesterday. There's tabs and room for more ads (I'm seeing TWO now instead of just ONE!). Also, personal information is intuitively distributed so you don't have to read everything from one long column. A lot of people are annoyed because it's heavy with the social media vibe, but we'll be used to it in, like, two weeks.
- For Parrot, Feed Company started a video campaign featuring a nightmarish kid on a driving lesson. "We're done, we're done! FUCK IT!" Heh.
- Shark sighting. Or not. By Mullen for the sharks and rays exhibit at NE Aquarium.
- New spot by BBH/NY and Partizan/LA for LG Steam Washer. It's called "World of Steam" and takes place in a wrinkly fabric world. It's weird, but not as weird as this was, and I guess sort of passively pleasant.
- Another Parrot thing: Parrot Not Quail. (I'm not really down to make a parrot the state bird, but we did make the Terminator governor.)
The creators of this Mini John Cooper video must have been watching all those fake Nike videos while concepting. This joke is so lame and so stupid, it's amazing those charged with approving it didn't simultaneously barf and yawn at the same time. Even stupid people know the physics of this would kill the guy (and/or break the board) before anyone got off the ground.
Stupid trick videos are funny. But they have to be at least a tiny bit believable to work. And can we stop with the psuedo-amateurish, wobbly camera stuff? Even a five year old with a Flip video can hold a camera more steadily than the idiot who filmed this disaster.