Boys Will Be Boys And Boys Will Get What Boys Deserve

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OK. Guy with acquired class along with hot girl enters Ritz Carlton pool. Guy with born and bred class approaches and the one up-manship begins. Both men devolve, as many men do where a beautiful woman is concerned, into classless buffoons. In the end, the right one wins.

It's the next "film" in a series from the Ritz Carlton and American Express.

by Steve Hall    Jun-27-08    
Topic: Brands, Good, Video



Duracell Salutes the Everyday Obvious

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New Media Strategies just debriefed us on Museum of the Obvious, a campaign that showcases obvious inventions.

I dig the virtual museum, but the online videos are way too long. This might be because New Media Strategies believes that "on the internet, speed kills." (Really?)

Nice use of the Duracell theme music, though. See:

o Sliced Bread
o Pre-Charged Rechargeable Batteries (the actual Duracell product!)
o Oven Mitt
o Football Helmet

by Angela Natividad    Jun-27-08    
Topic: Brands, Campaigns, Online, Video



K-Swiss Drops the Ball on Roland Garros, Paris

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"Dude ... I think the tennis player in that ad just totaled your car with his oversized ball."

"Sucks, man. Wanna play tennis?"

"Sure. But before we go, let's buy proper footwear at K-Swiss."

"High-five!"

Orchestrated by TriBeCa for the Roland Garros French Open in Paris. More photos here and here.

Fun facts: Maybe because it's French, TriBeCa calls it "ambush marketing," not "guerrilla marketing," and the goal was to create a "Wahoo Effect."

I'm not really sure what "Wahoo" is ("Yahoo" without the awkward "Yang" association?), but maybe it has something to do with how people open their mouths and make no noise when they see something like, say, a car smashed by a giant tennis ball.

Via the hip cats at in:fluencia.

by Angela Natividad    Jun-26-08    
Topic: Brands, Events, Good, Guerilla, Strange, Video



Death Copy Edited, Whales Saved, GrapeNuts Explained

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- This one's for all the obsessive compulsive spelling and grammar police in the audience.

- Give Hayden Pannetierre and friends a hand. Send a virtual origami whale, courtesy of Greenpeace, to the Japanese Prime Minister and ask him to stop whaling.

- Oh look. The Nokia N-Series solves all the world's communications needs. Yup. Just one phone does it all.

- Why does a cereal brand need a website? Who knows but this guy tries his best to explain.

- Disney may have another High School Musical on its hands with Camp Rock which was the most watched show on TV this past Friday night.

by Steve Hall    Jun-26-08    
Topic: Cause, Video



HP's 'Maestro' Makes Like a Techie 'Fantasia'

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Loving the "Maestro" spot for HP's TouchSmart PC. It's a striking but natural development from the more casual "Hands" campaign. And it would have been absolutely perfect if a few origami airplanes self-replicated and staged a mutiny.

Produced by Psyop for agency Goodby, Silverstein & Partners/SF.

by Angela Natividad    Jun-25-08    
Topic: Brands, Campaigns, Commercials, Good, Television, Video



Lamato Brings Social Networking to...Um...Old People

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Hey, who says social networking is only for 20-somethings? Not Lamato Network which claims to be aimed at people 32-54. In a series of "real world" promotional videos, created by Tribal DDB Toronto, online social networking features such as poking, friending, networking, sharing photos, notifications, giving a hug and more. Sound stupid? It is but don't worry because it's not real. The whole thing is a promotion for Mott's Clamato Ceaser, some kind of Canadian cocktail made from tomato juice, clam juice and vodka. Sound gross? It probably is. But Canadians must like it.

by Steve Hall    Jun-25-08    
Topic: Campaigns, Online, Social, Video



Sprachel Runs For President!

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Here's a fun little webisode thingy. It's for I Can't Believe It's Not Butter and it features brand mascot Spraychel who has now thrown her hat into the ring and is running for President. Oh sure, it's all to sell a few more tubs of fake butter but, wait, you can win money! You can play games! You can take polls! You can get coupons! And, best of all, you can witness her crush her opponent, Maxwell Butterman.

Oh but wait, what would a campiagn be without a Facebook page? Oh but wait again. Where's her Second Life persona? Oops. Sorry. Forgot SL is so 2005.

Story Worldwide are the gurus behind this one.

by Steve Hall    Jun-25-08    
Topic: Brands, Games, Good, Online, Video



ooVoo Wants Your Money -- for a Tea Party Larger than Three, Anyway

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ooVoo, a six-way video conferencing site that most of us used exactly ONCE -- and probably never again -- is converting to a paid model for PCs, according to an email from Deb Wiseman of Crayon.

Users that participated in My ooVoo Day in February get a month of free use. Mac owners, expect to cash in on that glorious month in a year -- which is when Mac joins the paid model.

Options on the ooVoo site now enable Windows users to "purchase ooVoo options." The charge could be per-use, per-person or time-based; Windows users, any insight?

Aaaanywho, Deb's email is below. And if you're in a nostalgic mood, check out the My ooVoo Day commemorative video.

UPDATE: Deb responded to this post with a detailed purchasing plan (see comments). It's a lot to swallow but at a glance it seems to make sense. One cannot live on sponsorships alone.

Three-person video chat will continue to be free, along with "unlimited one-minute video messages" -- the audiovisual version of Twitter.

more »

by Angela Natividad    Jun-24-08    
Topic: Online, Strange, Video



The Werewolves are Coming ... and They Want that Awesome-Smelling Bucket

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Here's to hoping weepy bobby soxers, blood-splattered chicken and scowling Brits get your appetite going. This spoof trailer for pulp film Night Hunger is an (unofficial!) ad ploy for guess-which-fried-chicken-company. (Catch subliminal branding action around 1:25.)

The film was shot by director Ben Whitehouse of RSA Films, the parent company of Little Minx -- the wild and wonderful folks that hope to make film gods out of ad directors. Guffaw.

by Angela Natividad    Jun-23-08    
Topic: Brands, Campaigns, Online, Spoofs, Strange, Video



Don't Drink Or Else You'll Pee, Puke and Fight in Public

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Though we are certain we saw this weeks ago, that doesn't appear to be the case. Calling attention to the plight of binge drinking. the UK's Home Office has launched a new commercial targeting 18-25 year olds which somehow relates to high fashion models peeing, puking and fighting on the runway.

The UK leads all other countries in the European Union for heavy alcohol consumption. A recent study found 40 percent of 18-25 year olds binge drink on a regular basis. The commercial is part of a broader campaign created by VCCP.

by Steve Hall    Jun-20-08    
Topic: Good, Video








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