So the Mullen creative department just finishes presenting their work for the New England Aquarium shark exhibit to the 12 year old AE they are forced to work with because, ya know, it's a pro bono-ish account and the little tyke says, "Well I like it but where's the viral component? Every great campaign has viral, right?"
"I am the Denver Egotist and I will be back on Monday ... maybe Tuesday, Wednesday and Thursday. It depends on when I wanna kick yer ass."
In an email titled "We're coming out," the Denver Egotist sent us the above video, which reveals its identity, or at least the way it wants to be seen. Definitely less disappointing than that one time KISS removed its makeup.
AgencySpy, another site that does does the "we are everyone and everywhere and nowhere -- bwahahaa!" thing, dug it.
- On her grandparents' 50th wedding anniversary, a Millennial reflects on how the advancement of technology in the last century have made life different.
- To distract from its increasing irrelevance, the Yellow Pages is engaging in a few guerrilla stunts. Nothing we haven't seen before.
- Draft FCB is a new breed agency with great analytics. It's gonna transform this industry in a modern way -- and that means holistic offerings with a strong Return On Ideas, not to mention rad rock music and awesome whitewash camera tricks. And then we choked on our rapidly-escaping brain cells and died. From George "Fuck Louie, that's some 'Analytics' you've got there!" Parker, via MTLB.
- Some mothers want John McCain to keep their babies out of war. Others are begging him to take theirs. (Via.)
OK. Guy with acquired class along with hot girl enters Ritz Carlton pool. Guy with born and bred class approaches and the one up-manship begins. Both men devolve, as many men do where a beautiful woman is concerned, into classless buffoons. In the end, the right one wins.
It's the next "film" in a series from the Ritz Carlton and American Express.
New Media Strategies just debriefed us on Museum of the Obvious, a campaign that showcases obvious inventions.
I dig the virtual museum, but the online videos are way too long. This might be because New Media Strategies believes that "on the internet, speed kills." (Really?)
Nice use of the Duracell theme music, though. See:
o Sliced Bread
o Pre-Charged Rechargeable Batteries (the actual Duracell product!)
o Oven Mitt
o Football Helmet
"Dude ... I think the tennis player in that ad just totaled your car with his oversized ball."
"Sucks, man. Wanna play tennis?"
"Sure. But before we go, let's buy proper footwear at K-Swiss."
Orchestrated by TriBeCa for the Roland Garros French Open in Paris. More photos here and here.
Fun facts: Maybe because it's French, TriBeCa calls it "ambush marketing," not "guerrilla marketing," and the goal was to create a "Wahoo Effect."
I'm not really sure what "Wahoo" is ("Yahoo" without the awkward "Yang" association?), but maybe it has something to do with how people open their mouths and make no noise when they see something like, say, a car smashed by a giant tennis ball.
Via the hip cats at in:fluencia.
- This one's for all the obsessive compulsive spelling and grammar police in the audience.
- Give Hayden Pannetierre and friends a hand. Send a virtual origami whale, courtesy of Greenpeace, to the Japanese Prime Minister and ask him to stop whaling.
- Oh look. The Nokia N-Series solves all the world's communications needs. Yup. Just one phone does it all.
- Why does a cereal brand need a website? Who knows but this guy tries his best to explain.
- Disney may have another High School Musical on its hands with Camp Rock which was the most watched show on TV this past Friday night.
Loving the "Maestro" spot for HP's TouchSmart PC. It's a striking but natural development from the more casual "Hands" campaign. And it would have been absolutely perfect if a few origami airplanes self-replicated and staged a mutiny.
Produced by Psyop for agency Goodby, Silverstein & Partners/SF.
Hey, who says social networking is only for 20-somethings? Not Lamato Network which claims to be aimed at people 32-54. In a series of "real world" promotional videos, created by Tribal DDB Toronto, online social networking features such as poking, friending, networking, sharing photos, notifications, giving a hug and more. Sound stupid? It is but don't worry because it's not real. The whole thing is a promotion for Mott's Clamato Ceaser, some kind of Canadian cocktail made from tomato juice, clam juice and vodka. Sound gross? It probably is. But Canadians must like it.
Here's a fun little webisode thingy. It's for I Can't Believe It's Not Butter and it features brand mascot Spraychel who has now thrown her hat into the ring and is running for President. Oh sure, it's all to sell a few more tubs of fake butter but, wait, you can win money! You can play games! You can take polls! You can get coupons! And, best of all, you can witness her crush her opponent, Maxwell Butterman.
Oh but wait, what would a campiagn be without a Facebook page? Oh but wait again. Where's her Second Life persona? Oops. Sorry. Forgot SL is so 2005.
Story Worldwide are the gurus behind this one.