Newspapers Are More Interesting Than A Bear Driving A Car

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In an effort to convey just how newspapers can still command a reader's attention, DuvalGuillaume, on behalf of Belgium's Newspaperwork, gave three top newspaper advertisers a free, chauffeur-driven ride (and a newspaper to read) while attempting to distract them with silliness.

Everything from pantless chauffeur drivers to flaming runners to mediuan strip golfers to a bear driving a car to a man in a space suit to an American Indian on a motorcycle couldn't distract the advertisers from their newspapers
Hmm. Either newspapers truly are interesting or the advertisers where just busy attempting to find their own ads and where in the paper their competitors advertise.

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by Steve Hall    Dec-20-12    
Topic: Newspaper, Video



The Yolo Holiday Sweater Will Sweeten Your Swagger

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Comprised of one part grampa's comfiness and one part crazy stories kids find on the interwebs, WingAdvertising is offering the ultimate Christmas gift. The YOLO Holiday Sweater. Well, in actuality, a sweater pattern you can give to your grandmother so she can "get her knit on."

YOLO!

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by Steve Hall    Dec-19-12    
Topic: Agencies, Strange, Video



James Franco Fights Photo Bombers With Galaxy Camera

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As an event photographer I can attest to every one of the challenges highlighted in this new, James Franco-directed video that promotes the Samsung Galaxy camera. In the ad, Franco photographs friends at a party he's hosting. As he does so, he runs into situations faced by a photographer and how the Galaxy camera can help overcome the obstacles.

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by Steve Hall    Dec-18-12    
Topic: Celebrity, Video



EverydayActors Aims to Become iStockPhoto For Video

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Toronto ad agency exec Kyle Hosick has launched EverydayActors, a site that ams to change the way video talent is sought. In a way, it's like iStockPhoto for video. Creative types can source talent for their video needs.

Users can browse the database to find exactly who they need (based on location, gender, age, ethnicity, special features and style like "geek chic") and negotiate the gig directly with the actor. The site doesn't take any kind of back-end percentage or charge a fee. Actors pay $20 to create a profile.

For marketers who need an "everyday" person to serve as an extra, a face, or an actor in a video for a campaign, this just might be worth checking out.

by Steve Hall    Dec-17-12    
Topic: Agencies, Tools, Video



Jell-O Aims to Prevent Mayan Apocalypse

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Jell-O, aiming to "fun things up" and save the world from ruin on December 21, is making an offering (see the video below) to the Mayan Gods with...Jell-O pudding. And in accordance with their aim to "fun things up," the brand is hosting a contest. Through Dec. 20th, 12 daily winners will be randomly selected to win $100. To be entered, people can follow @jello, tweet what they want to do before the word ends and include the hashtag #funpocalypse.

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by Steve Hall    Dec-17-12    
Topic: Promotions, Social, Video



'The Motherhood' is Fiat's Answer to Toyota's 'Swagger Wagon'

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Perhaps riffing a bit on the Toyota "Swagger Wagon" Sienna video from Saatchi & Saatchi LA, Fiat is out with "The Motherhood," an ode to life as a mom and how the Fiat 500L is the, well, swagger wagon of motherhood.

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by Steve Hall    Dec-17-12    
Topic: Video



Dick Reads 'The Period'

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So here's a tale of two eReaders from E ink created by Boston-based Captains of Industry that aims to highlights the benefits E Ink screens over tablet-style LCD screens. Once you get past the chuckle of a guy named Dick reading a chapter called The Period (hey, we are easily amused), the video makes strong, yet still humorous reasons why, for basic reading, you'll definitely want a e reader over a tablet.

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by Steve Hall    Dec-14-12    
Topic: Video



Victoria's Secret Models Attempt to Sing 'Deck the Halls'

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We're sure Candace Swanepoel, Miranda Kerr, Doutzen Kroes (gotta love that name), Alessandra Ambrosio, Lily Aldrige, Lindsay Ellison and Erin Heatherton are all perfectly lovely women. As are, it would seem, all of the Victoria's Secret models. But when we view them in this cringe-worthy Christmas ad attempting to sing Deck the Halls, we want to poke holes in our ears just to stop the pain.

Yea, sure. It's fun to show hot women try to sing Christmas carols. Especially when they're all dolled up in holiday-themed hottie-wear. Hell, it's fun to show hot women doing nothing at all. But. Please. Make. It. Stop.

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by Steve Hall    Dec-13-12    
Topic: Racy, Strange, Video



Personal Videos Share Heartwarming Red Cross Message

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With help from BBDO New York, the American Red Cross has launched a new "storytellers" ad campaign which consists of personal accounts filmed by real people affected by tragedy and how the Red Cross came to their aid. The stories are touching and eloquently capture experiences we all hope we never have to go through.

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by Steve Hall    Dec-13-12    
Topic: Campaigns, Cause, Consumer Created, Video



The 12 Most Influential Brand Videos of 2012

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This guest post is written by Allan Johnson, Content Strategist at Sharethrough, a native video advertising company. Prior to Allan's time at Sharethrough, he was Director of Custom Content at Universal McCann.

Brand video content is no longer the playground for innovators and early adopters. Brands like GoPro have been built from scratch on video content, while others like Hot Wheels have been revitalized. A President, who made liberal use of video content, has been re-elected, and charities the world over have used poignant videos to activate volunteerism and increase contributions for causes ranging from clean water to marriage equality. As more successes pile up, more brands will produce video content to achieve their marketing goals.

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by Steve Hall    Dec-12-12    
Topic: Best, Brands, Social, Video








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