Continuing his coverage of Cannes, Asa Bailey from CannesFringe sat down with Saatchi & Saatchi China CEO Pully Chau to discuss the Chinese advertising market and how it has grown since it's "birth" in 1989 with the launch of some Procter & Gamble hair care products. China currently boasts the world's third largest ad spend and Chau expects growth to continue at a rate of 15 to 18 percent per year. Check out the three minute video for more on the growing Chinese market and advertising's role in that growth.
Hoping to recruit film buffs to the Democratic Party, Truth Through Action launched its first indy production, Blue Balled. Where it lacks political depth, it compensates in party-line zeal.
Nice use of the Requiem for a Dream theme music. And we totally caught that nod to The Graduate!
It's a failsafe ploy for fast appeal: No one ever gets tired of the "I'm 19! Tonight's my lucky night!" plotline, right? I'm guessing not; otherwise, Porky's, American Pie and Chico State would be fresh out of relevance.
Crappy jokes aside, we look forward to seeing future stuff from Truth Through Action.
YouTube is a lot of things to a lot of people but now we have the definitive description from a little girl who seems to know the truth. Finally, all that social media crap can be set aside for a definition that actually makes sense.
Imagine if Ghost Writer made friends with Cirque de Soleil, and then they went on a Russian tour with hula hoops, tennis racquets and Day-Glo underpants.
Got all that? Good. You're probably picturing Kazan Celebration, which starts out enigmatic, quietly lovely and culturally reverent. Then there's this explosion of acrobats and enthralled villagers similar to the Mystere Las Vegas show.
The piece was put together by Adore Creative, which helped Kazan win a bid at the 2013 Summer Universiade (which Adore calls "the second biggest sporting event in the world after the Olympics"). Also see World of Kazan, where an English-speaking narrator depicts Kazan as a fairy-tale locale.
That's cool and all. But does it have Lotus toilet paper?
Well if you ever want to watch the world's longest, most boring dissertation (um, blatherific business babble) on in-text advertising, give this Cannes Fringe video a watch in which Asa Bailey interviews Vibrant Media CMO Sean Finnegan who goes on and on and on and fucking on about the insanity that is in-text advertising.
Those videos with cell phones popping corn have been floating around since May 28 and have garnered much discussion surrounding their validity. While cell phones can fry your head and reportedly cause cancer, they don't pop corn. They can, however, take on a starring role in a series of videos for Bluetooth headset maker Cardo Systems.
On the YouTube page where Cardo posted its reveal, the marketer writes, "More than 4 million people have watched our little videos since May 28, 2008. We are very happy to have made this contribution to an important international public debate."
So it's Friday which means thoughts begin to turn away from work to some of the more pleasurably social aspects of life like...oh...watching a hot girl in a blue bikini fight with her bush until she's able to tame it with Bikini Zone. Yes, it's sunny. It's time to go to the beach so that means it's time to get looking good down there.
Helping in that area is Studio 8 which just created a parody-style Japanese commercial for the product line which takes us through various battles the girl wages against her untamed mane.
Hmm. Suddenly, I have an urge to go to the beach.
The latest from Barely Political, home of Obama Girl, is The Incredible McCain Girl, a poor girl who gets angry...like McCain, apparently does, and does battle with Obama Girl who tries to hottie-dance, unsuccessfully, against MCain Girl's "hulking" presence. Catch it this summer at a theater near you. Or here on YouTube.
- David Griner of AdFreak reveals the promotional origins of that one office freakout video. You should thank him; it involved interpreting Russian. (Well, no, not really.) Also, Angelina Jolie is a factor. Collective ooOooOooh.
- Traffic scores the $185 million Mitsubishi account. Meanwhile, the Michelin Man gets cozy with TBWA\Chiat\Day. Awwww.
- Beef and vegetable not doing the job? Treat yourself to cock flavoured soup mix. Just like mama used to make.
- France's Le Figaro was given promotional access to As if Nothing Happened, the latest album by Carla Bruni, the only First Lady we've ever seen naked. Her musical interpretation of Nicolas Sarkozy: "You are my junk. More deadly than Afghan heroin. More dangerous than Colombian white ... My guy, I roll him up and smoke him." SRSLY?
- Renetta McCann is "not joining the Obama campaign -- in any manner." Well, Renetta, Peter denied Jesus not once, not twice, but thrice. That didn't make them any less chummy.
New ad out for Polaroid's "Free the Photos" campaign, which promotes the PoGo instant mobile printer. The phones go marching one-by-one, hurrah, hurrah.
Nifty. But the secret hope is that the video will go viral. My money's on "hell no" (or the more diplomatic "it's unlikely"). Cut down to :30, it'd make an okay TV ad, though.