Rock Fight, HKM Merge to Form Hello & Co.


Hello & Co., the lovechild of two merged production companies, tapped Crush, Toronto to promote its debut.

The result was this animated film, where a bunch of Lemming-like squiggly-folk plop signs marked "Rock Fight" and "HKM" onto the base of a radio tower. Then the signs melt together to form Hello & Co.

Which is pretty much what happened in real life.

See Hello & Co.'s list of directors. (What's going on with the technicolor dream-fonts?)

by Angela Natividad    Jun- 9-08    
Topic: Promotions, Video

Samsung Drag and Drops Perfect World


Samsung's got a new video out promoting the life-altering power of the Samsung F480's drag and drop screen. In the video, a dude tries to create his perfect world. On the beach. In the mountains. In the desert. On the moon. Until he realizes maybe his home is the best plave to, well, call home. Of course, there are cheerleaders. Viral Factory created.

by Steve Hall    Jun- 6-08    
Topic: Brands, Good, Video

You Mean Behavioral Targeting Doesn't Make You Go 'Booyah'?


Q: What's worse than hearing Kathy Lee Gifford say "Bling bling bling"?

A: Hearing a professional voice over artist say "Booyah for Boolean!" And you can thank Revenue Science for that little sphincter crunch you just did.

by Angela Natividad    Jun- 1-08    
Topic: Online, Promotions, Strange, Video

That Wii Fit Video? Hot But Not A Nintendo Marketing Effort


So a guy films his girlfriend wearing nothing but a t-shirt and underwear tantalizingly gyrating her hips while playing Wii Fit and, poof, instant YouTube stardom. Nope, It's not a marketing stunt from Wii but it did come from a guy in advertising, Giovanny Gutierrez, director of interactive marketing at Miami's Tinsley Advertising. And, and, and...his girlfriend, Lauren, also works in the business. Neither, however, for Nintendo in any capacity.

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by Steve Hall    May-30-08    
Topic: Agencies, Brands, Good, Racy, Video, Viral

Yawn. Hot Asses, Big Boobs Promote...Wait, Whoa! What Was That?


In some sort of protest against the current state of football TV rights, Burger King has launched Football Your Way with, of course, hot women in cropped tops and shorts shorts getting camera love in a video with a bit of a surprise ending. Oh, and apparently, it's to promote the Angus 6 Pack as well but the video was a bit too distracting to come to that realization immediately.

by Steve Hall    May-30-08    
Topic: Brands, Good, Racy, Video

'Oh My God, I Hate the Spartan Laser!'


After all the accolades that rained down on Halo 3's "Believe" campaign this past awards season, the last thing I wanted to see was yet another monument to the game's mystique. But this spoof about a homicide detective investigating a dead rookie Team Slayer makes "Believe" seem fresh again.

Once again, Halo's universe is brought into the real world. But the quiet sense of awe that surrounded mentions of Masterchief is earnestly mocked, and the reenactment of the rookie's death is priceless. Both a mimicry and a tribute, the piece totally cracks through "Believe's" sobriety.

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by Angela Natividad    May-30-08    
Topic: Online, Spoofs, Video

Coins Shot, Creative Boxed, Coal Hyped, Game Trailered


- Hey if shooting's your thing, Wild West Coinfest might be to your liking. It's for something.

- The Year Of Creativity Box is an AdmCom initiative meant to encourage people
to reinvent themselves every day and stimulate their creativity.

- If you're thinking about a career in coal mining, these videos might just push you over the edge...or cause you to run in the other direction.

- The PSFK Conference in San Francisco, to be held July 17, is lining up some great speakers including, yes, George Parker, David Armano, Gareth Kay and Rohit Bhargava.

- A trailer for an online game? Yes, indeed. Buffalo Wild Wings is debuting a new game June 2.

by Steve Hall    May-29-08    
Topic: Games, Industry Events, Video

MTV and Radiohead Wish to Remind You There are Kids Making Shoes Overseas


For its song All I Need off the In Rainbows album, Radiohead teamed up with MTV EXIT (End Exploitation and Trafficking) to create a cause-oriented music video.

In the video, two kids -- one American, one Asian -- go about an ordinary day. As all young Asian children do, the latter spends his time in a factory, making shoes. And like all Americans, the former wiles away the afternoon, coloring and looking bored.

more »

by Angela Natividad    May-28-08    
Topic: Cause, Video

Billboard Bloodied, Monuments Mammary'd, Furniture Assed


- Saatchi & Saatchi did a wicked billboard execution drenching the street and a few cars with blood to promote Kill Bill.

- Apparently in Mexico, it's not looked upon kindly to promote a destination using a naked model painted with historical landmarks.

- OK, whatever. Bed. Old Guy. Furniture. Hot Ass. Watch.

- Whoa! Was that an ass in my face as I sleepily made my way to the subway? Yes, my friend, indeed it was. And it was in Tokyo...where this sort of thing is, well, just normal.

- Sometimes an ad works against itself.

by Steve Hall    May-27-08    
Topic: Outdoor, Racy, Video

Polaroid Comes to Aid of Pervy, Digitally Illiterate Uncle, Doting Gramma


You've got to hand it to Polaroid for this one. Or, not. Hey, we all have tons of photos on our phones that either get shuffled off to iPhoto, Picasa, some other such photo management software or they just never leave the phone. So what do you do when your digitally illiterate, overweight, receding hairline (think Verizon Dumb Dad) uncle wants a picture of you in your new, snug fitting bikini? Well, you run the other way, screaming "Perv!" at the top of your lungs, of course.

But when your sweet, doting, digitally illiterate grandmother wants a picture of you in your prom dress before you jump into the limo with mini-McDreamy and your friends, you Bluetooth a few shots to your Polaroid PoGo, print out a picture and hand it to Grammy to cherish. After all, there's a lot of you to cherish. Why not share?

by Steve Hall    May-27-08    
Topic: Good, Video

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