You'd think with $25,000 up for grabs and with industry creatives having a "leg up" on the competition, there'd be a flood of industry types entering Budget's Flip for Budget video contest. It's so simple. Easy money. Just whip up a concept explaining how to travel on a budget, grab the video camera, film the thing, submit it and cross your fingers for the $25,000.
Come on people! This is easy money! Screw all those non-industry types trying to cash in on the user-generated content craze when we ad people are the ones who are supposed to be making this stuff...and getting paid for it. Don't let consumers steal your job!
- This Korean bidet commercial looks more like some freakish S&M high colonic fantasy than the toilet ad it is supposed to be.
- Love this! Coolspotters is a new site that tracks which products are used by which celebrities so you, too, can choose your cool.
- MSN Sync video review of $299 v-book laptop explains how Windows XP can be installed using a USB stick with instructions found on Google...oops...MSN Live Search.
Tonight was the awards ceremony for the One Show College Competition, for which schools nationwide turned in their top student portolios. See some here.
Doritos -- which in the last couple of years has devoted much of its promotional budget to lobbing cash at "creative" users (1, 2, 3) -- also solicited a campaign brief seeking "Doritos advertising that is iconic as Doritos."
The word "iconic" sparked interesting conversation after the show. Links to video below.
OK so BMW did the Mini robot thing. Then Citroen did it. Then it got spoofed. Then Sony spoofed it to promote a game. Then some kid spoofed the Sony Spoof. Then Citroen returned with a skating robot. Then...nothing happend for two years.
Now, moving only as quickly as GM can, Chevrolet is out with its own nod to the roof top dancing car robot thing turning the whole thing into a lame, two years too late joke. OK, so it's a little bit funny. Strawberry Frog Amsterdam created it.
Remember the first time you asked your parents how you were born and they went into this awkward explanation that made you feel all freaked out? Well, now there's therapy to rid you of those nagging memories and it comes in the form of a "video" for MTV.
While everyone is clothed in the video, all the humping, grinding and moaning might not be the sort of thing you want to view anywhere near that director of yours who thinks you're busy at work crafting the next great Cannes-worthy piece of work.
There's really nothing else to say about this Mentos site on which you can choose a hottie of your liking, pop a Mentos and then have a virtual tongue twirl with the girl. Except, of course, to say that if you actually do go through with this, place your lips on your screen and embrace your computer like you've been missing the love for weeks, you are one sick sicko!
It would be easy to toss off this Renegade video which espouses its belief marketing should be a service to consumers rather than an intrusive method to get people to buy stuff. It's not new and it's been voiced by many an agency eager to illustrate they know marketing has to engage, enable conversation, provide benefit, offer participatory experiences and provide a service that goes beyond an excuse simply to sell product.
So here's one of those things that's so bad it's good or, well, perhaps it's just so bad it's just bad. You decide. Here's a dude who's portrayed as the last supporter of Hillary Clinton as the convention nears. Obama Girl he is not. Newsgroper's great at the fake blog thing but it's not so clear they're all that good at making spoofish video. Sorry guys. That's just how we see it.
Hey wait. We get it. It's supposed to suck! Genius! Brilliant! Awesome! The last standing Clinton supporter is a buffoonish emo idiot who can't lick and ice cream cone without getting it all over his face.
If you're one of those beach police dudes, you might want to make sure you take your keys out of your little beach cart before you inform a beachgoer they're on a private beach lest you want an angry walrus to drive off with it. That particular scenario is part of a Saatchi & Saatchi LA-created campaign for the beach protection cause group Surfrider.
Along with an amateur-style video with the walrus antics, which, let's be honest, is pretty lame, comes seafood packaging placed in local farmer's markets which don't contain fish, rather various collections of trash collected from the beach. Not exactly the sort of thing you'd want to see when digging through the cooler for that prefect cut of fish.
Whether you're an air traffic controller or some random kid in Toledo, Burma could use your help tackling that slippery "human rights" concept.
Seriously. There's some screwed-up stuff happening there, including ethnic cleansing and the imprisonment of a Nobel Peace Prize winner, and Will Ferrell took time out of his busy Funny or Die schedule just to tell you so.
In the next 30 days, other celebs will lend their earnest faces and awkward jokes to Burma: It Can't Wait, orchestrated by Fanista and Digital Influence Group. Up to bat tomorrow: Jennifer Aniston and Woody Harrelson. Sure it's an odd pairing (Natural Born Killers meets Friends?), but crisis has a way of making unlikely bedfellows.
Loving how the site cuts right to the chase with that big red DONATE button.