Here's a neat way to draw attention without stripping down and eating body parts. In January, Improv Everywhere got 200 ordinary-looking people to invade New York's Grand Central station and freeze on cue for five minutes.
It was pretty well-orchestrated. One guy went catatonic while picking up some papers he dropped. A couple froze mid-stride. A girl's just-peeled banana never made its mark.
Surrounding bystanders totally COULD NOT DEAL. It was like witnessing the rapture. When everyone started moving again, witnesses applauded.
- There's something about spoken word poetry that makes us clench our glutes. You know, like someone about to suffer something unavoidably bad. This spoken word PSA by "MIKE-E" for the American Cancer Society wasn't terrible, but we winced all through it anyway.
- Google Maps, meet GTA IV.
- So Twitter went down for just exactly too long, and in that time frame Jolie O'Dell discovered Chatterous (now in alpha!). It will get you laid.
- New Google killer on the loose. You know what's fun? Googling "Google killer".
- Starbuck's profits fell 28 percent compared to this time last year. Bummer. CEO Schultz says the crappy numbers "reflect the sharp weakening US consumer environment."
- Acura's TSX hopes to endear itself to Millennials by pointing out how we don't sleep. EVER. Printwork by RPA.
All that can be said about this video -- which Modernista created to say goodbye to Interactive Art Director Tim Blount as he heads to Boulder (for CPB? TDA?) -- is, um, there's definitely some hotties working at Modernista!
As AdFreak Tim Nudd correctly surmises, this fake medical condition approach from DDB LA which promotes Activision's Enemy Territory: Quake War will resonate perfectly with young boys who, if they aren't thinking about gaming, are thinking about sex. So, an "ailment" such as "projectile dysfuntion" is sure to get a laugh. There's a video and there's a site. Now go have a giggle because yes, even at your age, you still think this stuff is funny.
For client Nike, 72andSunny tapped Guy Ritchie to direct "The Next Level," a two-minute romp in the skin of an Arsenal soccer player.
Get a throbbing sense of a day in the life: star chums in your face, women kissing your fingertips, vomming behind the water coolers, knocking teeth out in the shower, admiring the other guy's sportier socks.
All that grit-dipped glam for the taking. Don't you wanna go quit school and play soccer?
Go be a hero and bend it.
I was probably sold on this video around the time Big Man on Campus went, "Cat gut. She's got more torque than most players can deal with."
The spot, for Wahl Trimmers, was put together by Leo Burnett, Detroit; Caviar Films, Beast Editorial, and Pluto and Milagro Post. If you're wondering why it needed so many supple fingers, you haven't watched it yet. Manipulating the furry rogue required genius.
Funny about Leo Burnett though. Isn't that the agency whose creatives grew 'staches for charity?
MoveOn.org is the most promotionally-savvy crowdsourced non-profit. It's candid about its biases. And if it wants a certain outcome, it invests as much energy in being a horror-monger as it does in playing cheerleader.
No secret that the group ain't mad for McCain. Today it's soliciting funds to help air its latest anti-Mac ad, which uses an out-of-context sound bite to suggest a vote for McCain is a vote for 100 more years of Iraqi occupation.
With swings like that, vocal Barack contenders should all be wearing cups.
When I was a kid, there was this place called Be a Star. Be a Star ironed your hair, gave you fingerless gloves, and propped you up in front of a camera to sulk or dance or whatever while some random '80s hit played overhead.
It would then create a music video, complete with body duplication effects, time freezes, superimposed lettering, and random pools of colour eating away at each other around your inert fishlike body.
That's what REM's video for Hollow Man reminds me of. Produced by Crush, Toronto, it also includes a digital avatar inspired by user input from its performance at SXSW. The band calls it the "symbolic heart" of the video.
Life can be cruel. Here's a simple salve for that one time you:
o Were trapped in an elevator with diarrhea
o Discovered your adult illegitimate child
o Failed to pass for yourself in a lookalike contest (featuring Erik Estrada!)
Shop Bloom! It's the only grocery store I know of that's located in a cartoon meadow.
- Big spenders who can't be bothered to attend a fashion show: Prada wants your business. Click on "Prototypes Auction" at Prada.com to see what's bid-worthy.
- Product packaging can be vastly improved with the addition of Braille.
- Twitter, allegedly the 439th largest social networking site, is deemed niche but influential. (The niche aspect is part of what makes something influential in the first place ... right?)
- Yelp.com released a self-serving documentary to showcase its whole anti-Zagat, down-with-the-homies feel. The mini-doc was fast made mockumentary fodder by the anti-Yelp Elite, which seem to think Yelp's all about hair. No arguments here. And apparently Yelpers find the mock more amusing.