Children's Hospital Campaign Gets Personal

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The Akron Children's Hospital , with help from Cleveland's Marcus Thomas, is running a new campaign made up of video portraits highlighting the lives of two patients staying in the hospital. Nick and Roxanne, both 15, are seen in two commercials (1, 2) as well as several other videos hosted on the hospital's site. Along with videos from many other patients, the dour aspects childhood cancer are left behind in favor of the upside: the fact life goes on, one can live with cancer and one cab even beat cancer.

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by Steve Hall    Apr-29-08    
Topic: Commercials, Creative Commentary, Good, Online, Television, Video



Like a Tranny, the Satinelle's Merits are Many

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We've seen weird shit sell razors before, but we've never seen an angle like this one.

For its Satinelle ice epilator, Philips explores the life of a transvestite. The premise is simple: he has feminine hair removal concerns AND a man's intolerance for pain.

I loved the spot's "tender journey" narrative. But that "Like all men he's not great with pain" jab? It's so wink-wink-nudge-nudge.

Jesus, Philips. You did a cool thing crossing the gender divide, but you screwed it all up with that last ra-ra for the Girls Team. We don't need to be coddled.

UPDATE, 5/19/08: Boinkology scored an interview with Karis, the dancer in the ad. The boobs were fake, and he thinks of himself as less of a "tranny" than a sexually evolved person. Neato.

by Angela Natividad    Apr-28-08    
Topic: Bad, Brands, Good, Video



Naked Vietnamese Hottie Showers. Loses Hotness

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AdFreak's David Griner twisted my arm on Twitter and made me write about this. He taunted, "Don't get it. Wrote about a gorgeous woman disrobing and showering, and no follow-up yet from @stevehall." OK, David, here you go. Naked Vietnamese Hottie Showers. Loses Hotness. 'Nuff said.

by Steve Hall    Apr-25-08    
Topic: Good, Racy, Strange, Video



Apparently, Men Need to Know Things

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When a screen shot and a video of a waitress with huge boobs bulging out of her top (yea, yea, yea...you're sick of boobs but as we've always said...we don't make this stuff, we just write about it) arrives in the inbox along with some cryptically teasing copy, interest peaks (not that kind of peak, sicko). So here's what was sent:

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by Steve Hall    Apr-25-08    
Topic: Online, Strange, Video



Steve Nash. Likable Guy, Right? That's Because He's Recycled

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Jun Group is disseminating this video where Steve Nash falls down on the court and gets all kinds of broken. Then he's put back together, bionic-like, by a black Dr. Strangelove with ostentatious taste in shoes.

The moral of the story is, BUY NIKE. Or recycle. Or something.

by Angela Natividad    Apr-24-08    
Topic: Celebrity, Commercials, Online, Strange, Television, Video



Alicia Visits Motherland, Fights AIDS, in Documentary Special

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A soft-hued, angelic Alicia Keys appears -- on a first-name basis! -- for Alicia in Africa, a documentary following her efforts with Keep a Child Alive. (Not to be confused with that other video work she does.)

The film is streaming on the official site as well as on Blip.tv, which provided the video player; and on MySpace. (It's a wonder people still bother with that.) You can also download it for free on Spiral Frog.

But let's cut to the chase. KIDS! In AFRICA! With AIDS! Go DONATE.

by Angela Natividad    Apr-23-08    
Topic: Campaigns, Cause, Celebrity, Online, Sponsorship, Video



It's a Daisy Chain of Sensory Delights!

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Okay. We don't make music ourselves, but this iPhone synthesizer is too cool to stand. Wait for the piano sequence around 2:10. Oh, and the song is pretty kick-ass too.

Brought to our attention by Shilo.tv, a team of bicoastal filmmakers, music lovers and artists. We Make it Good serves as its blog and portfolio site, where you can get a taste of neat things Shilo's involved in, like Pretty Titty's We Make It Good mix series, which went out on Obey Giant Records -- another brand we love to the point of hyperventilation -- this year.

Obey Giant was founded by Shepard Fairey, who first caught our eye with his provocative visual mashups of familiar advertising, Communist propaganda and pop and political icons.

by Angela Natividad    Apr-23-08    
Topic: Good, Online, Tools, Trends and Culture, Video



Freak Sister Eats All Day Long Until Rescued by Hot Tub Chicken.

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Oh yea. Let's make fun of them hillbilly types with their funny accents, horrible fashions and disgusting stomachs. Oh and their freak child who lives in the basement and eats all the time until...yes...until she get fed Hot Tub Chicken. It's all good, though. Oh, but Chore is spelled C H O R E. Not C H O I R as in Choir.

by Steve Hall    Apr-23-08    
Topic: Good, Strange, Video



Liberty Mutual Uses Sentimental Camera Eye to Explore Responsibility

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Remember Chicken Soup for the Soul before it got all commercial and had spin-offs for grandparents, moms, kids, and your apathetic father? Imagine if it were audio/visual, and that would get you The Responsibility Project, a series where four RSA directors try interpreting what it means to be responsible. Commissioned by Hill Holliday for Liberty Mutual.

See Mandy and Lester by Lena Beug. You may find it bears a slight resemblance to your childhood -- if you're squinting, and your neighbors were named Kevin and Paul.

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by Angela Natividad    Apr-23-08    
Topic: Brands, Campaigns, Online, Video



Adidas: Bigger's Always Better, and Don't Forget the Aerosol!

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To propel its classic kicks back into salience, Adidas made a gigantor pair of Superstars and gave one shoe to each coast.

I did The Eyeroll when a bunch of dudes started whipping out spray paint cans because the first thing a brand does in crisis is reach for a graffiti artist. (Adidas also did the tagging thing last year and the year before. Plus, Reebok and Converse have already peed on this hydrant.)

But the resulting footwear is (of course) pretty dope. If in doubt, a whole three seconds of the video is devoted to recording some dude in a doo-rag giving Adidas props.

Sam Flores and Upper Playground designed the left coast sneak; NYC and Surface2Air, Paris handled the right. Thanks in:fluencia for pushing the news our way.

by Angela Natividad    Apr-23-08    
Topic: Brands, Campaigns, Guerilla, Video










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