Greenpeace Says Unilever Palm Oil Suppliers Destroy Indonesia's Forests

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In a new video which mirrors the Dove Onslaught commercial, Greenpeace is claiming Unilever, which makes Dove products, buys palm oil from suppliers in Indonesia who destroy the region's forests. Greenpeace claims 98 percent of Ondonesia's lowland forests will be destroyed by the time Azizah, the young girl in the video, turns 25.

Greenpeace also claims it has proof Unilever is contributing to "forest destruction, species extinction and climate change."

by Steve Hall    Apr-22-08    
Topic: Brands, Spoofs, Video



The World is Plastic. It's a Plastic, Fantastic World.

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VBS.TV is broadcasting a 12-part series called "Garbage Island," which follows the adventures of angry kids that scoop up, examine and lament the drifting artificial refuse we've forcefed Mother Earth.

It's an interesting series. But dude, what's going on with the visual litter all over VBS.TV? It seems incongruous to make us feel glum about depositing commercial waste everywhere while blatantly selling us commercial waste. Those Stussy ads chafe my eyeballs.

by Angela Natividad    Apr-22-08    
Topic: Bad, Cause, Good, Online, Video



You Wish, Microsoft.

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We love internal propaganda. The thing is, Microserf or otherwise, nobody feels this way about Vista. NOBODY. And if they did, they damn well wouldn't rock out like it's 1999.

I'm in the ad:tech press room watching this video (thanks, MTLB), and the guy next to me -- a writer for VentureBeat -- just burst out laughing. "I just finished watching that right now," he said. "Oh man. I need to go lie down."

Every time the room gets a little quiet, he starts laughing uncontrollably all over again.

more »

by Angela Natividad    Apr-19-08    
Topic: Brands, Strange, Video, Worst



Is It Wrong to Want to Live in a World Manufactured by Sony?

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Having teased us for weeks with videos and imagery, Sony has finally launched "Foam City," a spot for a line of camcorders and cameras, not the Bravia TVs like we originally thought.

Beautiful work. The music gives it a dreamlike quality, and people are depicted playing in the white menagerie while immortalizing the occasion with cameras.

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by Angela Natividad    Apr-14-08    
Topic: Best, Brands, Campaigns, Online, Video



Nike: Jump Over a Moving Car. Kobe Bryant: How High?

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Jun Group is distributing a Nike-sponsored YouTube video where Kobe shoves some shoes in the camera's face and then jumps over an Aston Martin coming at him from 50 MPH.

"DON'T -- TRY -- THIS -- AT HOME!" he shouts, but come on. How often have you done some dumb shit on a boring afternoon just to see if you could?

That Kobe. If he's not cheating on his fine-ass wife, he's doing silly shit for shoe dollars. Way to set an example, role model guy.

We're filing this under "Bad," but what we really mean is "Stupid."

by Angela Natividad    Apr-14-08    
Topic: Bad, Brands, Online, Sponsorship, Video



Behold ... in the Prairies, as Sinatra Croons, a Dick is Born

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Never trash a dude until you know a little something about where he comes from. With that said, watch a great American's life unfold in storybook form and to the tune of "Young at Heart."

The video is for Young Dick Cheney, which Mel Brooks called "A funny book!" and Arianna Huffington said "Delivers a double-barreled blast of satiric buckshot." That's a lot of five-dollar words, thar.

This isn't the first time a Cheney's been thrashed in child-friendly format. In '04, his gay daughter Mary was targeted in a la Dick and Jane.

Nothing is sacred to the political machine. If somebody warps the Curious George omnibus to serve their sick machinations, I'm moving to Roald Dahl country.

by Angela Natividad    Apr-11-08    
Topic: Political, Promotions, Publishing, Spoofs, Video



Geeks Banged, Phones Found, Foucan Leaps, Meth Murders

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- Here's a trailer for The Big Bang Theory, a comedy of geek/glam stereotypes that will probably last all of two seasons. And the saddest part is, I'll probably watch it at some point. It returns April 14 on CBS.

- This stunt by agency New Message for The Phone, a Dutch show where a randomly-placed phone surprises whomever picks it up with a chance to win 25,000 Euros, was called "HILARISCH!" by one a YouTube fan. I didn't find it that funny, but I like that there are people somewhere in the world shouting "HILARISCH!", possibly even as I write this out.

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by Angela Natividad    Apr-11-08    
Topic: Brands, Campaigns, Cause, Commercials, Guerilla, Television, Video



Justice 'The Optimizer' Mitchell Harnesses Power of Interwebs

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Any video that ends with "We'll cram our YouTube right into your Facebook," has to at least get shared a little bit. Agency Luckie & Company create a video and an accompanying site, Demand Justice, to celebrate the hiring of a new head of interactive and to poke fun at others (hey, that's what agencies do) who just don't get online marketing.

Created to resemble any one of the millions of cheesy lawyer ads you see on TV during fringe, late night and overnight, the ad features Justice "The Optimizer" Mitchell who confidently promises to "improve whatever crap you're doing online by...some sort of metric." Now that's the sort of honesty we love in an ad agency!

by Steve Hall    Apr-10-08    
Topic: Agencies, Good, Spoofs, Strange, Video



No One's Watching That YouTube Video You Paid For

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MultiVu, a service of PRNewswire, will help you create and distribute a multimedia news release to "more than 100 million consumers and investors who get their news and information on the Web."

If you have a company video or ad embedded into your release, MultiVu will share it on popular sites like YouTube and Veoh as part of its distribution service. Pretty cool, right? It's not all good though.

more »

by Amanda Mooney    Apr-10-08    
Topic: Online, Opinion, Video



Don't Stop at Shaking Your Ass. SHAKE TA LIFE.

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Viacom is the parent company behind a covert French mobile phone promotion called Shake Ta Life (probably the most wince-worthy Franglais EVAR), where, with one quick shake, phones do all kinds of wild and wonderful things to improve the lives of their MTV-enslaved owners.

An on-site phone customizing doohickey lets you select what you want a phone to do (make you sexier, make a kebab) and how you'd like it to look (girly, glamrock, gothic, geeky).

I put together a geeky kebab-making phone. That's the thing at left. It probably smells nice.

The brand behind the madness will be revealed on April 16th. Try not to stay up fretting over it. Instead, ponder on this: wouldn't it be cool if your phone had a foosball table?

by Angela Natividad    Apr- 9-08    
Topic: Campaigns, Mobile/Wireless, Online, Strange, Video










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