Xiaxue Was iJustine Before Justine Became iJustine

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Back in 2004, Singapore hottie Wendy Cheng, aka Xiaxue was just a blogger. But a very popular blogger. in Singapore, at least. Then, in 2005, a t-shirt company LocalBrand approached her to become their brand ambassador. It was sort of a big deal back then for a brand to tap the popularity of a blogger.

Xiaxue was sort of like iJustine before iJustine became iJustine.

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by Steve Hall    Apr- 9-08    
Topic: Trends and Culture, Video, Viral



Yahoo Taps Google, Webby Would-Bes Go Live, BMW Gets Tagged, and the Most Beautiful Marker We've Ever Seen

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- YAHOO'S PARTNERING WITH GOOGLE FOR SEARCH ADS OMG. Whew. Glad that's out of the way.

- Here is the Webby Awards list of nominees.

- Barkley's Bad Gift Emporium, which makes e-cards like the treasury of memorable Hillary expressions at left, was nominated for a Weird Webby. It's weird and all, but can it beat Cute Overload? (See reclining pug and potent pandas.) Vote here.

- Tag a BMW on Facebook.

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by Angela Natividad    Apr- 9-08    
Topic: Brands, Campaigns, Games, Online, Video



Come On. Deforestation is JUST LIKE Plucking Out Earth's Chest Hair.

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Here's a video that will make you think about deforestation in a painful, deeply personal way. Try not to cry.

Except this metaphor doesn't really hold. Because after that virgin pluck session, you get all rhino-skinned and totally impervious to the pain of losing your hair, one at a time, in an agonizingly slow manner.

I know this. I have conducted studies on my own anatomy.

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by Angela Natividad    Apr- 9-08    
Topic: Agencies, Cause, Online, Strange, Video



'Good Lord, What Are You Doing?' Why, Ordering GTA IV, of Course

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It's a teaser for Grand Theft Auto IV! There's girls with thongs, multiethnic gangsters (so Epcot), bloody cops, and one-liners that would make Scorsese shoot a puppy. (What is it about bad dialogue that makes violence funny? Maybe Elmo knows.)

GTA IV comes out on April 29th. And did we mention in-game music will be available for purchase? True story. Earmark the croons you like, in the next car you steal, with a handy-dandy in-game mobile phone. Amazon keeps track. The song in this spot is "Real McKoy" by Mavado.

Ahh, the sweet smell of sex, drugs and urban misery. We have officially wandered out of the Coke side of life.

by Angela Natividad    Apr- 8-08    
Topic: Commercials, Games, Packaging, Promotions, Television, Video



Witch Uglies Down, Reporters Get Mauled, Public Health Stickers Litter Life

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- Milk makes baby-eating witches insecure about their looks. Dude. Did she just try passing her wart off as a mole?

- Cops with Slingbox and a bullhorn wreak havoc. "Haaands up. COME ON, THREE POINTER!"

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That Hot Chick is Also a Human Being

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With a link like slinkyfoxvideo.com and a red lingerie-clad, girl-next-door hottie like the one in this video, viewership is almost guaranteed. Here at Adrants, we've seen a lot of videos used to promote all sorts of things. A lot of them. Most of them terrible. This, though, is one of the best. One could argue it's just another trashy sex-sells piece of crap but one would be wrong. The content of the video is directly related to what's pitched at the end of the video and it's wonderfully done.

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by Steve Hall    Apr- 8-08    
Topic: Best, Creative Commentary, Racy, Video



It's Just An Effen T-Shirt. Get Over it!

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From the man whose blog has been dubbed "an island of wit in a country that's had an irony bypass," comes this ad for Goatboy's new t-shirt (insanely expensive, mind you) brand. In the ad, an old lady takes offense to a guy's t-shirt which reads "She's Dead. So get over it." Who's dead? Watch the ad to fund out.

While it's not an easy one to get over, we're sure she'd see and appreciate the humor of it all. After the fact, of course.

by Steve Hall    Apr- 8-08    
Topic: Good, Video



Ron Stilanovich Gets Scrappy for Easton Sports

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Omelet has put together some new work for Easton Sports that consists of a series of videos featuring career minor leaguer Ron Stilanovich who offers advice on how to become a "smarter, tougher, and ultimately, better ball player, all-around." If you're into baseball or like testosterone-fueled coach speak, you'll love these videos. Even if you don't, their full of enough humor to please most anyone...if you have the patience to site through a bunch of three minute vids.

by Steve Hall    Apr- 8-08    
Topic: Video



'Bienvenue chez les Ch'tis' Brings Garish Colors Out in Soccer Match

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Bienvenue chez les Ch'tis, a movie that plays on southern French stereotypes about northerners (the "Ch'tis"), beat France's beloved La Grande Vadrouille record at the box office with over 17 million views, according to Gael Clouzard of Influencia.net.

Those that don't know what it means to be a Ch'ti got a quick education at a soccer match involving northerner team Lens, when a group unrolled a banner reading "Pedophiles, unemployed and inbred, bienvenue chez les Ch'tis."

Ohhh. So being a Ch'ti is kinda like being a redneck on South Park. Got it.

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by Angela Natividad    Apr- 7-08    
Topic: Bad, Consumer Created, Outdoor, Trends and Culture, Video



Once You Go Black, You Go Jeff Dahmer. Wait, What?!

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That probably generated traffic trouble.

The sex-and-candy action took place last month in Sao Paulo, when 40 panty-clad girls stood eating chocolate body parts in public places. Pics appeared on Irresistivel.net, which pinpointed their locations and Orkut profiles via Google Maps.

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