There simply aren't 47 minutes in a day which can be allocated to watching a video simply to appreciate the fact, so we're told, the whole thing's a commercial for clothing brand Roxy. Even if it is, who really cares? The parts of the video that were viewed were enjoyable enough and, hey, who doesn't like to watch girls in bikinis surf, pose and frolic on the beach?
- YAI, a charity for people with disabilities, used easy sex to bait youth into volunteering. Gawker spread the word and YAI pulled the campaign, to the chagrin of ad-heads and volunteers alike.
- Adidas and EVB, SF have launched an NCAA fanboy site called March is Brotherhood. Learn chants, read coach blogs and make coaches call your friends.
- itzbig thinks encouraging passive aggressive employees to get fired will help them find better careers.
Family Resources in Florida tapped Salter>Mitchell to help promote marriage on the Fed's dime. (Your tax dollars at work! ...Just sayin'.)
Instead of advocating marriage's benefits, S>M orchestrated a familiar scenario where a bride-to-be talks her head off about the wedding while the groom stews in catatonic misery until he boils over. The tagline: "Make your wedding a beginning not an end." That could use a comma. But whatever.
How far the happy couple's come from proposal night, which undoubtedly included expensive dinner, lavish dessert, Veuve Clicquot champagne and hot sex. People should get married right at that moment, while the fire's still toasty and when the man's made all the preparations.
Ugh. Watch some street hoods spray paint Zoo York's logo on roaches, then shower them onto people in the Manhattan business district.
And here, in a concept slightly more benign, one roach calls another a "no-good cocksucking piece of shit asshole douche."
Nice one. Gotta use it some time, possibly on one of the bustier interns. And in other news, what the fucking-fuck-FUCK?
Oh yes. You knew it was coming. It was only a matter of time. Sarah got to fuck Matt. Jimmy got to fuck Ben. Why shouldn't Hilary get to fuck Obama? Though it's not clear she will be the one doing the fucking come election day.
With sort of the WTFness of that beer commercial but not really, comes this video for Do the Green Thing which urges people to SAVE THE PLANET by taking short showers. The message is delivered with old school cut and paste and a turntable. Amazing how that odl shit works so well together.
The dets: "Short Sharp Shower Deck was thought up and shot by talented Green Thing friend Michael Wright. It was lit by Stuart Bunce and features the music of John Hegley, Zeep, The Meanies, Martin Jones and Tom Williams."
Will you take a shorter shower because of this?
"Get a Happy Face," St. Ives' virgin foray in digital marketing, launched today. Each St. Ives Elements product page includes a cereal surprise: widgets that help improve your life!
These include a weather widget, which tells you what to wear and how much sunblock to smear on; a goal-setting widget; a workout widget; and cavity-sweet extras like Olive You e-cards, encouraging bedtime text messages and a (as in ONE) video of a laughing baby.
Random. But I did like the ghost bib.
The site was put together by EVB/SF and will be promoted via banner ads and in select print pubs. St. Ives is part of the Alberto Culver family, which includes other drug store staples like VO5 and Tresemme.
Look! Look! Look! It's consumer-generated media! That's right. Step on over to Upromise's Tuition Tales (great name) for a glimpse at videos created by students seeking $25,000 to cover college costs. Over the past 12 weeks, a field of hundreds has been narrowed to ten finalist. The winner will be chosen by public vote. As an incentive, Upromise is offering every person who votes a chance to win a $50 gift certificate to Bed Bath & Beyond.
Now if only Upromise would remove the annoying control bar which floats over the bottom of each video, the fullness of every video could be more pleasingly appreciated.
America's two favourite pastimes, baseball and soap operas, meet at this most unexpected intersection.
"Endless Drama," a campaign where pipe dreams collide and deception runs rampant, is Arnold's saucy way of saying, "Play a little fantasy baseball on ESPN's tab. Because hey, face it, kid. It's not like you have the balls* to pick up a real bat and face the outside world anyway."
Last year Google turned your love life into an algorithmically solvable search problem. This year it's teamed up with Virgin to give us Virgle: the adventure of not one, but many lifetimes.
Apply to become a Virgle pioneer and you could win a coveted slot on a ship to Mars. It will be dangerous. It will be uncomfortable. It will be unnecessarily expensive. "But your enriched descendants will appreciate your sacrifice, which should render worthwhile your choice to spend the rest of your (perhaps radically foreshortened) life in deprivation and uncertainty," Virgle assures you.