Family Resources Says Don't Get Married

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Family Resources in Florida tapped Salter>Mitchell to help promote marriage on the Fed's dime. (Your tax dollars at work! ...Just sayin'.)

Instead of advocating marriage's benefits, S>M orchestrated a familiar scenario where a bride-to-be talks her head off about the wedding while the groom stews in catatonic misery until he boils over. The tagline: "Make your wedding a beginning not an end." That could use a comma. But whatever.

How far the happy couple's come from proposal night, which undoubtedly included expensive dinner, lavish dessert, Veuve Clicquot champagne and hot sex. People should get married right at that moment, while the fire's still toasty and when the man's made all the preparations.

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by Angela Natividad    Apr- 7-08    
Topic: Cause, Commercials, Television, Video



Next Cockroach You See, Shake the Raid and Think Zoo York

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Ugh. Watch some street hoods spray paint Zoo York's logo on roaches, then shower them onto people in the Manhattan business district.

And here, in a concept slightly more benign, one roach calls another a "no-good cocksucking piece of shit asshole douche."

Nice one. Gotta use it some time, possibly on one of the bustier interns. And in other news, what the fucking-fuck-FUCK?

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by Angela Natividad    Apr- 3-08    
Topic: Brands, Campaigns, Commercials, Television, Video, Worst



Hilary's Fucking Obama

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Oh yes. You knew it was coming. It was only a matter of time. Sarah got to fuck Matt. Jimmy got to fuck Ben. Why shouldn't Hilary get to fuck Obama? Though it's not clear she will be the one doing the fucking come election day.

by Steve Hall    Apr- 3-08    
Topic: Strange, Video



Do the Green Thing Find New Purpose For Retired Turntable

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With sort of the WTFness of that beer commercial but not really, comes this video for Do the Green Thing which urges people to SAVE THE PLANET by taking short showers. The message is delivered with old school cut and paste and a turntable. Amazing how that odl shit works so well together.

The dets: "Short Sharp Shower Deck was thought up and shot by talented Green Thing friend Michael Wright. It was lit by Stuart Bunce and features the music of John Hegley, Zeep, The Meanies, Martin Jones and Tom Williams."

Will you take a shorter shower because of this?

by Steve Hall    Apr- 3-08    
Topic: Cause, Good, Video



Hey Look, Another Riff on the Periodic Table. And with Widgets!

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"Get a Happy Face," St. Ives' virgin foray in digital marketing, launched today. Each St. Ives Elements product page includes a cereal surprise: widgets that help improve your life!

These include a weather widget, which tells you what to wear and how much sunblock to smear on; a goal-setting widget; a workout widget; and cavity-sweet extras like Olive You e-cards, encouraging bedtime text messages and a (as in ONE) video of a laughing baby.

Random. But I did like the ghost bib.

The site was put together by EVB/SF and will be promoted via banner ads and in select print pubs. St. Ives is part of the Alberto Culver family, which includes other drug store staples like VO5 and Tresemme.

by Angela Natividad    Apr- 2-08    
Topic: Brands, Campaigns, Online, Video



College Students Ask For $25,000 CGM-Style

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Look! Look! Look! It's consumer-generated media! That's right. Step on over to Upromise's Tuition Tales (great name) for a glimpse at videos created by students seeking $25,000 to cover college costs. Over the past 12 weeks, a field of hundreds has been narrowed to ten finalist. The winner will be chosen by public vote. As an incentive, Upromise is offering every person who votes a chance to win a $50 gift certificate to Bed Bath & Beyond.

Now if only Upromise would remove the annoying control bar which floats over the bottom of each video, the fullness of every video could be more pleasingly appreciated.

by Steve Hall    Apr- 2-08    
Topic: Consumer Created, Promotions, Video



Nothing Spells Scandal Like Fantasy Baseball!

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America's two favourite pastimes, baseball and soap operas, meet at this most unexpected intersection.

"Endless Drama," a campaign where pipe dreams collide and deception runs rampant, is Arnold's saucy way of saying, "Play a little fantasy baseball on ESPN's tab. Because hey, face it, kid. It's not like you have the balls* to pick up a real bat and face the outside world anyway."

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by Angela Natividad    Apr- 1-08    
Topic: Campaigns, Online, Video



Don't Just Join a Startup; Start Up a New Chapter for Man.

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Last year Google turned your love life into an algorithmically solvable search problem. This year it's teamed up with Virgin to give us Virgle: the adventure of not one, but many lifetimes.

Apply to become a Virgle pioneer and you could win a coveted slot on a ship to Mars. It will be dangerous. It will be uncomfortable. It will be unnecessarily expensive. "But your enriched descendants will appreciate your sacrifice, which should render worthwhile your choice to spend the rest of your (perhaps radically foreshortened) life in deprivation and uncertainty," Virgle assures you.

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by Angela Natividad    Apr- 1-08    
Topic: Good, Online, Spoofs, Video



Around Here, We Call Him the Poetic Prophet.

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It's a dude rapping about design coding!

If my mom threw out my rap cassettes and replaced them with SEO rap (as opposed to rap about seeking out the Holy Spirit), she would have changed my life forever.

And I would have thanked her (as opposed to throwing things across the room and crying, because that E-40 cassette cost me three days of unspent lunch money, and also because I would never again have the opportunity to memorize all the lyrics to "Sprinkle Me").

More SEO rap here. Topics include conversion closing, paid search, link building and social media. Lyrics included.

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by Angela Natividad    Mar-31-08    
Topic: Good, Online, Tools, Video



Retirement Isn't Hard. Not Like Killing a Man without Breaking Eye Contact!

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Here's a Ryan Iverson parody of Dennis Hopper's Ameriprise ads -- which were creepy to begin with.

Seems like it was just a matter of time before this guy got spoofed. Something about his choice of sunglasses and the way he touches index finger to thumb while talking. Plus, he does kinda vibe like he wouldn't mind killing you.

by Angela Natividad    Mar-31-08    
Topic: Celebrity, Good, Spoofs, Video







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