Geeks Banged, Phones Found, Foucan Leaps, Meth Murders


- Here's a trailer for The Big Bang Theory, a comedy of geek/glam stereotypes that will probably last all of two seasons. And the saddest part is, I'll probably watch it at some point. It returns April 14 on CBS.

- This stunt by agency New Message for The Phone, a Dutch show where a randomly-placed phone surprises whomever picks it up with a chance to win 25,000 Euros, was called "HILARISCH!" by one a YouTube fan. I didn't find it that funny, but I like that there are people somewhere in the world shouting "HILARISCH!", possibly even as I write this out.

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by Angela Natividad    Apr-11-08    
Topic: Brands, Campaigns, Cause, Commercials, Guerilla, Television, Video

Justice 'The Optimizer' Mitchell Harnesses Power of Interwebs


Any video that ends with "We'll cram our YouTube right into your Facebook," has to at least get shared a little bit. Agency Luckie & Company create a video and an accompanying site, Demand Justice, to celebrate the hiring of a new head of interactive and to poke fun at others (hey, that's what agencies do) who just don't get online marketing.

Created to resemble any one of the millions of cheesy lawyer ads you see on TV during fringe, late night and overnight, the ad features Justice "The Optimizer" Mitchell who confidently promises to "improve whatever crap you're doing online by...some sort of metric." Now that's the sort of honesty we love in an ad agency!

by Steve Hall    Apr-10-08    
Topic: Agencies, Good, Spoofs, Strange, Video

No One's Watching That YouTube Video You Paid For


MultiVu, a service of PRNewswire, will help you create and distribute a multimedia news release to "more than 100 million consumers and investors who get their news and information on the Web."

If you have a company video or ad embedded into your release, MultiVu will share it on popular sites like YouTube and Veoh as part of its distribution service. Pretty cool, right? It's not all good though.

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by Amanda Mooney    Apr-10-08    
Topic: Online, Opinion, Video

Don't Stop at Shaking Your Ass. SHAKE TA LIFE.


Viacom is the parent company behind a covert French mobile phone promotion called Shake Ta Life (probably the most wince-worthy Franglais EVAR), where, with one quick shake, phones do all kinds of wild and wonderful things to improve the lives of their MTV-enslaved owners.

An on-site phone customizing doohickey lets you select what you want a phone to do (make you sexier, make a kebab) and how you'd like it to look (girly, glamrock, gothic, geeky).

I put together a geeky kebab-making phone. That's the thing at left. It probably smells nice.

The brand behind the madness will be revealed on April 16th. Try not to stay up fretting over it. Instead, ponder on this: wouldn't it be cool if your phone had a foosball table?

by Angela Natividad    Apr- 9-08    
Topic: Campaigns, Mobile/Wireless, Online, Strange, Video

Now There's a Home for Your Lame Home-Made Sports Videos


That home is "Homestyle Sports."

And when I say "home," I mean a bonafide online show complete with hosts (Dan and Adam!), sponsor (Champion!) and a big-ass box of swag, which Dan and Adam explore between candid sports takes.

The whole thing's kinda like watching "America's Funniest Home Videos" except with two Bob Sagets, a lot of balls and some hoodies.

To be part of all the fear and loathing, upload your own clips to or Be sure to tag them with "homestylesports."

by Angela Natividad    Apr- 9-08    
Topic: Consumer Created, Online, Sponsorship, Video

Flickr Users Protest Video, iJustine Says Quit Being A Btchr


What the hell? Flickr decides to make it possible for users to upload videos along with their photos and what do some people do? That's right. They bitch, complaining Flickr is only for photos as if people who take and look at pictures NEVER, EVER, EVER take or watch videos. WTF? Justine tells all the video mimbys to quit being Bitchrs.

by Steve Hall    Apr- 9-08    
Topic: Social, Strange, Video

Feed Company Drops Stats on Zune 'Masks' Effort


Hey, remember that Zune Masks spot? Feed Company, which seeded it on YouTube and elsewhere, sent us metrics on how well it fared.

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by Angela Natividad    Apr- 9-08    
Topic: Brands, Campaigns, Research, Trends and Culture, Video, Viral

Xiaxue Was iJustine Before Justine Became iJustine


Back in 2004, Singapore hottie Wendy Cheng, aka Xiaxue was just a blogger. But a very popular blogger. in Singapore, at least. Then, in 2005, a t-shirt company LocalBrand approached her to become their brand ambassador. It was sort of a big deal back then for a brand to tap the popularity of a blogger.

Xiaxue was sort of like iJustine before iJustine became iJustine.

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by Steve Hall    Apr- 9-08    
Topic: Trends and Culture, Video, Viral

Yahoo Taps Google, Webby Would-Bes Go Live, BMW Gets Tagged, and the Most Beautiful Marker We've Ever Seen


- YAHOO'S PARTNERING WITH GOOGLE FOR SEARCH ADS OMG. Whew. Glad that's out of the way.

- Here is the Webby Awards list of nominees.

- Barkley's Bad Gift Emporium, which makes e-cards like the treasury of memorable Hillary expressions at left, was nominated for a Weird Webby. It's weird and all, but can it beat Cute Overload? (See reclining pug and potent pandas.) Vote here.

- Tag a BMW on Facebook.

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by Angela Natividad    Apr- 9-08    
Topic: Brands, Campaigns, Games, Online, Video

Come On. Deforestation is JUST LIKE Plucking Out Earth's Chest Hair.


Here's a video that will make you think about deforestation in a painful, deeply personal way. Try not to cry.

Except this metaphor doesn't really hold. Because after that virgin pluck session, you get all rhino-skinned and totally impervious to the pain of losing your hair, one at a time, in an agonizingly slow manner.

I know this. I have conducted studies on my own anatomy.

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by Angela Natividad    Apr- 9-08    
Topic: Agencies, Cause, Online, Strange, Video

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