UnPretentiousil Cures Hipsterism, Cassies Care

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- Unpretentiousil has been scientifically and clinically proven to cure hipsters.

- Need help insuring your video will "go viral?" Check out TubeRank.

- Dish Network's new ad pays its respects to...TV commercials.

- To raise awareness of the 13th SriLankan Airlines Golf Classic in Colombo (which had been on a two year hiatus), Grant McCann developed stickers that made people's car windows look like they had been shattered.

- The Cassies, Canada's version of the Effies, is being promoted with three videos that poke fun at just how much regular people couldn't care less about awards shows. (One, Two, Three)

by Steve Hall    Feb-12-13    
Topic: Spoofs, Video



Kit Kat Gets 2.5 Million Views With Dancing Babies Video

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What's the easiest, most sure-fire way to guarantee your branded video will get millions of YouTube views? Digitally-manipulated dancing babies, of course! Following this well-known fact, Kit Kay in India launched a video in mid-January which now has about 2.5 million views.

The ad is hilarious. The baby laugh track is guaranteed to make you giggle!

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by Steve Hall    Feb- 8-13    
Topic: Video, Viral



Peter Stormare Helps You Play More Call of Duty

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The multi-faceted Peter Stormare has been tapped by 72andSunny for this new Call of Duty Black Ops 2 Revolution video. In the ad, he takes on the persona of The Replacer, the man whose job involves making more time for men to play Black Ops 2 Revolution.

After Stormare notes there will be certain life events that may interfere with your playing time, we see him in several "replacement" scenarios, one of which gives a nod to the scene in Fargo in which he makes use of a wood chipper.

Say what you will about video games perpetuating violence, this ad is funny.

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by Steve Hall    Jan-24-13    
Topic: Celebrity, Video



How to Make A Video Go Viral (Or At Least Increase the Chances)

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In this guest post, Topline Communications Head of Video Production Jamie Field outlines the steps he feels need to be taken to increase the likelihood a video will go viral. Topline Communications is a video production, PR, social media and SEO consultancy, based in London

Viral is the holy grail of video marketing. Everyone wants to commission a viral video, but briefing your video production company to make you one is ridiculous. That's because a video that becomes as contagious as swine flu cannot be achieved by a cameraman editor producer and director.

Instead, the concept needs to come from within your company - and your PR department is probably the best place to start. Aren't they the people that generate story ideas that are designed to appeal to the highest possible percentage of your target audience? (If they aren't then your department is costing you money!).

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by Steve Hall    Jan-18-13    
Topic: Opinion, Video, Viral



Ugg Boots Help City-Bound Sissies Feel Like Real Men

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So...all we can conclude after viewing this M&C Saatchi LA-created video content for UGG Australia is, well, Ugg for Men footwear is, well, for sissies who don't actually go outdoors in inclement weather. Rather, they just stand on a treadmill while men dressed in white walk inclement weather backgrounds past the guy and toss some fake rocks, water and snow at him.

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by Steve Hall    Jan- 8-13    
Topic: Video



Refrigerator Leftovers Sing 12 Days of Christmas

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We all suffer from this from time to time. We open the refrigerator door and are presented with a panoply of leftovers. Except none of them are magnificent or impressive. Rather they're slimy, smelly, old and entirely uninviting. But, in the case of these particular leftovers, they can sing. Yes, sing. And in this Deutsch NY-created Outback Steakhouse video, they sing 12 Days of Leftovers.

Which, of course, makes us want to slam shut the refrigerator door, hop in the car and head over to Outback for a delicious steak.

Wait, what? You're still here? Go! Go! The article's finished. You can go to Outback now.

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by Steve Hall    Dec-20-12    
Topic: Video



Newspapers Are More Interesting Than A Bear Driving A Car

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In an effort to convey just how newspapers can still command a reader's attention, DuvalGuillaume, on behalf of Belgium's Newspaperwork, gave three top newspaper advertisers a free, chauffeur-driven ride (and a newspaper to read) while attempting to distract them with silliness.

Everything from pantless chauffeur drivers to flaming runners to mediuan strip golfers to a bear driving a car to a man in a space suit to an American Indian on a motorcycle couldn't distract the advertisers from their newspapers
Hmm. Either newspapers truly are interesting or the advertisers where just busy attempting to find their own ads and where in the paper their competitors advertise.

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by Steve Hall    Dec-20-12    
Topic: Newspaper, Video



The Yolo Holiday Sweater Will Sweeten Your Swagger

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Comprised of one part grampa's comfiness and one part crazy stories kids find on the interwebs, WingAdvertising is offering the ultimate Christmas gift. The YOLO Holiday Sweater. Well, in actuality, a sweater pattern you can give to your grandmother so she can "get her knit on."

YOLO!

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by Steve Hall    Dec-19-12    
Topic: Agencies, Strange, Video



James Franco Fights Photo Bombers With Galaxy Camera

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As an event photographer I can attest to every one of the challenges highlighted in this new, James Franco-directed video that promotes the Samsung Galaxy camera. In the ad, Franco photographs friends at a party he's hosting. As he does so, he runs into situations faced by a photographer and how the Galaxy camera can help overcome the obstacles.

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by Steve Hall    Dec-18-12    
Topic: Celebrity, Video



EverydayActors Aims to Become iStockPhoto For Video

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Toronto ad agency exec Kyle Hosick has launched EverydayActors, a site that ams to change the way video talent is sought. In a way, it's like iStockPhoto for video. Creative types can source talent for their video needs.

Users can browse the database to find exactly who they need (based on location, gender, age, ethnicity, special features and style like "geek chic") and negotiate the gig directly with the actor. The site doesn't take any kind of back-end percentage or charge a fee. Actors pay $20 to create a profile.

For marketers who need an "everyday" person to serve as an extra, a face, or an actor in a video for a campaign, this just might be worth checking out.

by Steve Hall    Dec-17-12    
Topic: Agencies, Tools, Video










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