iJustine Examines 'Cultural Divide' Between Geeks and Music Fans


This is hilarious. So last week, lots of people were in Austin for SXSW which is is three events in one: an interactive conference, a film festival and a music festival. During the first half of the week the film crowd and the internet geeks descend. After the geeks leave mid-week and the music fans arrive, the city takes on an entirely different vibe.

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by Steve Hall    Mar-20-08    
Topic: Industry Events, Strange, Video

Bessies Execute Bad Ads. Yippee.


Remember when the Elmo Song assassination brought out the inner-child-decimating sociopath in you? The Bessies can help fuel that sleeping fire. Also see their take on crappy multi-blade shaving spots.

Tagline: "Only good TV lives." Courtesy of John St., Toronto.

Yawn. Gratuitous media murder is so freshman year. Right up there with the UC Berkeley Putnam Porno. (Don't ask.)

by Angela Natividad    Mar-20-08    
Topic: Events, Promotions, Spoofs, Video

Hey, Ad Guy. Look Much at Escalators?


Escalator handrail advertising in all its obnoxious splendour.

Nothing you - haven't - seen - before.

This time though, all the radical hype is brought to you by AdRail, which uses patented technology by EHC to help get your brand under the grubby fingers and feet of the masses. What -- you're not convinced? Watch video or preview your design on a handrail.

by Angela Natividad    Mar-20-08    
Topic: Outdoor, Video

JerryTime Celebrates Easter With Nazi Propaganda Spoof


To celebrate Easter, JerryTime, that goofy video series we discovered years ago, has put together a new video called Triumph of the Peeps which is a spoof of Leni Riefenstahl's famous Nazi propaganda film Triumph of the Will. In the video, Peeps replace Nazi soldiers and Arian youth.

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by Steve Hall    Mar-20-08    
Topic: Spoofs, Video

Goodby Gives 'Got Milk' Tenacious D Treatment


So this is what what it takes now to sell milk. Yup. Goofy videos that are knock offs of other goofy videos (movies? bands?). For Got Milk, Goodby Silverstein & Partners offers up One Gallon Axe, a rock band video that, well, you just have to watch it to truly appreciate its weirdly odd goodness.

by Steve Hall    Mar-19-08    
Topic: Creative Commentary, Good, Strange, Video

Law Firm Gets Weird With Wacky Lederhosen Video


Courtesy of law firm Hanson Bridgett, here's another contender for the WTF award. In the video, we've got four musicians (lawyers?) dressed in Lederhosen playing a tune as they walk to the Hanson Bridgett offices. That's it. Nothing else happens in this video save the appearance of what looks to be Apprentice bitch Omarosa towards the end.

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by Steve Hall    Mar-19-08    
Topic: Creative Commentary, Opinion, Video, Viral

Promotional Boat Video Bores Like A Winding Mountain Road Car Ad


If you're a fan of monotonously boring winding mountain road car commercials, you're gonna love this video of a new boat called the XSR48. It's described thusly: "The XSR48 combines the DNA and high performance of a supercar with superyacht detailing to create the world's first true Superboat." Whatever.

by Steve Hall    Mar-19-08    
Topic: Bad, Video

Lynx L.A.S.S. Squad Administer Happy Ending in Shower


Well it's about time. The Lynx/Axe babes are back, this time from Australia in the form of the Lynx Anti-Soap Squad or LASS. Witty. As with all Lynx/Axe efforts, the work panders to the typical high school kid who thinks about sex 24/7...in other words, the entire male race. Framed like a COPS episode, two Lynx girls, dressed in police uniforms you wish actual police officers (female ones, that is) wore all the time prowl for guys who use regular bar soap as if it were a crime.

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by Steve Hall    Mar-19-08    
Topic: Good, Racy, Video

What Ho! Your Breath Smells Like Rhino Poo.


This is only marginally disgusting. Also, it's a promotion for "Test Your Breath," a campaign for Scope by the charmers at Dentsu and Crush.

Test your toxicity -- er, breath -- at the website.

Here's our big question: why does the guy in the elevator know what rhino shit smells like? Even even if somebody's breath did smell like rhino shit, our heads wouldn't immediately go there because we lack the appropriate frame of reference.

We'd be like, "Ooh. Stale bacon mixed with carcass of month-old monkey fetus." Because you know, we deal with that stuff in everyday life.

by Angela Natividad    Mar-18-08    
Topic: Campaigns, Online, Strange, Video

24 Mini-Sodes Used to Hawk Manly Man Deodorant


DegreeRookie.com's hosting a sweat-inducing six-part mini-series based on 24. It won't have any of your favourite characters, and indeed has nothing to do with the show's primary plotline, but we're sure nobody'll notice as long as 24 is visibly associated with whatever's streaming.

But that's not all Degree Rookie's serving up. Try balance. And freshness. It's Degree Absolute Protection.

Story Worldwide helped input GPS capabilities, imaging and nav in the site. The Unilever-sponsored series is part of a collabo between Fox and Brightline.

by Angela Natividad    Mar-18-08    
Topic: Campaigns, Online, Sponsorship, Video

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