Escalator handrail advertising in all its obnoxious splendour.
Nothing you - haven't - seen - before.
This time though, all the radical hype is brought to you by AdRail, which uses patented technology by EHC to help get your brand under the grubby fingers and feet of the masses. What -- you're not convinced? Watch video or preview your design on a handrail.
To celebrate Easter, JerryTime, that goofy video series we discovered years ago, has put together a new video called Triumph of the Peeps which is a spoof of Leni Riefenstahl's famous Nazi propaganda film Triumph of the Will. In the video, Peeps replace Nazi soldiers and Arian youth.
So this is what what it takes now to sell milk. Yup. Goofy videos that are knock offs of other goofy videos (movies? bands?). For Got Milk, Goodby Silverstein & Partners offers up One Gallon Axe, a rock band video that, well, you just have to watch it to truly appreciate its weirdly odd goodness.
Courtesy of law firm Hanson Bridgett, here's another contender for the WTF award. In the video, we've got four musicians (lawyers?) dressed in Lederhosen playing a tune as they walk to the Hanson Bridgett offices. That's it. Nothing else happens in this video save the appearance of what looks to be Apprentice bitch Omarosa towards the end.
If you're a fan of monotonously boring winding mountain road car commercials, you're gonna love this video of a new boat called the XSR48. It's described thusly: "The XSR48 combines the DNA and high performance of a supercar with superyacht detailing to create the world's first true Superboat." Whatever.
Well it's about time. The Lynx/Axe babes are back, this time from Australia in the form of the Lynx Anti-Soap Squad or LASS. Witty. As with all Lynx/Axe efforts, the work panders to the typical high school kid who thinks about sex 24/7...in other words, the entire male race. Framed like a COPS episode, two Lynx girls, dressed in police uniforms you wish actual police officers (female ones, that is) wore all the time prowl for guys who use regular bar soap as if it were a crime.
This is only marginally disgusting. Also, it's a promotion for "Test Your Breath," a campaign for Scope by the charmers at Dentsu and Crush.
Test your toxicity -- er, breath -- at the website.
Here's our big question: why does the guy in the elevator know what rhino shit smells like? Even even if somebody's breath did smell like rhino shit, our heads wouldn't immediately go there because we lack the appropriate frame of reference.
We'd be like, "Ooh. Stale bacon mixed with carcass of month-old monkey fetus." Because you know, we deal with that stuff in everyday life.
DegreeRookie.com's hosting a sweat-inducing six-part mini-series based on 24. It won't have any of your favourite characters, and indeed has nothing to do with the show's primary plotline, but we're sure nobody'll notice as long as 24 is visibly associated with whatever's streaming.
But that's not all Degree Rookie's serving up. Try balance. And freshness. It's Degree Absolute Protection.
Story Worldwide helped input GPS capabilities, imaging and nav in the site. The Unilever-sponsored series is part of a collabo between Fox and Brightline.
If you want to see a really, really weird ad about Nomis, logos, trophies, attention, sponsorship, endorsements and boots then you really need to watch this quirky video for Nomis boots (we call them sneakers here). The ad was created by Johannes Leonardo, a new agency founded by former Saatchi & Saatch EVPs Jan Jacobs and Leo Premutico.
MobLogic, an online "tv" network (from CBS, no less) that aims to offer up what the networks seemingly don't was wandering the hallways of the Austin Convention Center last week during SXSW. Host Lindsay Campbell was asking conference attendees what they think is wrong with current television news programming and what news operations might do to improve.
How I came up with the lame comment I made, I do not know but maybe if you watch, you can tell me what the hell I was taking about. Oh yea baby, "more and more companies are getting it!" Whatever.