Well it's about time. The Lynx/Axe babes are back, this time from Australia in the form of the Lynx Anti-Soap Squad or LASS. Witty. As with all Lynx/Axe efforts, the work panders to the typical high school kid who thinks about sex 24/7...in other words, the entire male race. Framed like a COPS episode, two Lynx girls, dressed in police uniforms you wish actual police officers (female ones, that is) wore all the time prowl for guys who use regular bar soap as if it were a crime.
This is only marginally disgusting. Also, it's a promotion for "Test Your Breath," a campaign for Scope by the charmers at Dentsu and Crush.
Test your toxicity -- er, breath -- at the website.
Here's our big question: why does the guy in the elevator know what rhino shit smells like? Even even if somebody's breath did smell like rhino shit, our heads wouldn't immediately go there because we lack the appropriate frame of reference.
We'd be like, "Ooh. Stale bacon mixed with carcass of month-old monkey fetus." Because you know, we deal with that stuff in everyday life.
DegreeRookie.com's hosting a sweat-inducing six-part mini-series based on 24. It won't have any of your favourite characters, and indeed has nothing to do with the show's primary plotline, but we're sure nobody'll notice as long as 24 is visibly associated with whatever's streaming.
But that's not all Degree Rookie's serving up. Try balance. And freshness. It's Degree Absolute Protection.
Story Worldwide helped input GPS capabilities, imaging and nav in the site. The Unilever-sponsored series is part of a collabo between Fox and Brightline.
If you want to see a really, really weird ad about Nomis, logos, trophies, attention, sponsorship, endorsements and boots then you really need to watch this quirky video for Nomis boots (we call them sneakers here). The ad was created by Johannes Leonardo, a new agency founded by former Saatchi & Saatch EVPs Jan Jacobs and Leo Premutico.
MobLogic, an online "tv" network (from CBS, no less) that aims to offer up what the networks seemingly don't was wandering the hallways of the Austin Convention Center last week during SXSW. Host Lindsay Campbell was asking conference attendees what they think is wrong with current television news programming and what news operations might do to improve.
How I came up with the lame comment I made, I do not know but maybe if you watch, you can tell me what the hell I was taking about. Oh yea baby, "more and more companies are getting it!" Whatever.
I was tricked! Duped! Misled! Mis-informed! Arrgg! You all know how much I hate PayPerPost and yet, there I am. In a PayPerPost Blogger Beatbox video the company made while in the Bloghaus at this year's SXSW Interactive conference in Austin. OK, OK. It's not so bad. It was actually kind of fun.
According to Collective Intellect, which tracked brand lift for advertisers before and after the Academy Awards, Dove outdid 10 other major advertisers, elevating its position 500 percent with pre-show buzz.
Consistency, and refining an old model, were probably key. Dove rehashed last year's campaign strategy: appealing to audience members to produce and rate ads for its Cream Oil product. The winner was a woman named Celeste Wouden, whose spot lacks the slapstick, paging-Cartoon-Network! feel we've come to expect from UGC efforts. In fact, it looks like a stock Dove commercial (and for WAY less money).
Watch the ad at DoveCreamOil.com. Runners-up can be seen in the gallery.
Now let's see. If we were a Hollywood visual content company that created stuff for music, fashion and advertising, what would be do to call attention to ourselves and win awards? Well, we'd film a naked woman frolicking in a room full of balloons, of course. Apparently this tactic is a good one because it won Best Web Film at the first annual Swerve Festival which celebrates "West Coast creative culture."
Called Tons of Balloons, the video does nothing but swallow the beauty of a half naked woman dancing around while white balloons gracefully move about in reaction to her movements. And, yes, it's very likely NSFW.
Yarg. To promote The Ruins -- a movie that, from what we can tell, is all about evil parasitic vines -- Ralph & Co. is encouraging internet users to disseminate this genuinely icky video. It literally hurts to watch and reminds us of this one time we had an ingrown hair that kept growing under our skin until finally... well, forget it.
Killer vines. Okay. Guess that's scarier than improbable monsters. But is it scarier than toothy vaginas and randy chlamydia?!! Well, maybe.
Pot Noodle's latest spot (released just in time for St. Patrick's Day!) isn't super-appetizing, but it kept us watching. It's a spoof on Guinness' Tipping Point, where a domino effect travels from a luxe office to the seedy interior of a village overflowing with costumed extras from every movie set ever.
Alternatively, Pot Noodle's Tipping Pot starts out with farts, bars and cigarette cartons before traveling through somebody's working-class home and ending ... well, you can guess.
We're not eating that. But we did make a dry coughing sound that approached a laugh, so ... cheers. See AKQA's previous Pot Noodle viral effort.