Giant Ideas' Giant Ideas Could Use a Ginormous Trim

badgiant-cloverfield.jpg

To promote its agency at a local ad awards show, Giant Ideas produced a self-promoting parody of the Cloverfield trailer.

It might have been funny if it weren't actually longer than the original. Because come on, guys. TWO MINUTES of mostly bad party footage? We would've gotten the joke inside 30 seconds, easy.

by Angela Natividad    Mar- 9-08    
Topic: Agencies, Spoofs, Video



MySpace Launches Safety PSA

myspace-dontstop.jpg

You can debut all the privacy controls you want, but there's nothing like a generic safety PSA to show the feds you mean business.

See "Don't Stop the Dialogue," produced by Big Fuel for MySpace. It will run on iKeepSafe.org and MySpace Safety along with featured safety tips and a soothing message from CSO Hemanshu Nigam.

Chill effect much?

by Angela Natividad    Mar- 6-08    
Topic: Cause, Online, Social, Video



Divinity Metrics Measures Brands' Online Video Presence

brand20-index.jpg

Divinity Metrics has put together a chart measuring the top 20 brands in online video. It will be updated every week. At first we were gonna compare it to the AdAge Power 150, a measuring stick for the top media and marketing blogs, but it's not really like that. It's more like the Dow Jones.

more »

by Angela Natividad    Mar- 5-08    
Topic: Good, Online, Research, Trends and Culture, Video



Volvo Goes Webisode Way, and ... Ew.

volvo-content-show.jpg

Make the Logo Bigger just introduced us to Mr. Robinson's Driving School, an online webisode campaign for Volvo that somehow bombs harder (and more expensively?) than when Tide did it.

We would rather watch Charlie Bit Me! 9.8 million times than sit through this working class wannabe-Isaac-Hayes crap even once.

by Angela Natividad    Mar- 5-08    
Topic: Best, Brands, Online, Video



Huge Breasts Are Back. This Time to Sell Lip Gloss

saaphyr.jpg

VH1 Charm School participant Saaphyri (and her hefty breasts) are gratuitously front and center in a new video promoting her line of lip gloss called LipChap. In the video, Saaphyri slithers, coos and teases as the camera glides over her making sure every inch of her curvaceously bootylicious body is admired with the intensity of a 14 year old boy at a wet t-shirt contest.

more »

by Steve Hall    Mar- 5-08    
Topic: Celebrity, Racy, Strange, Video



Toyota Highlights, ACDelco Moves, Airborne Pays, Facebook Poked

facbook_poked.jpg

- This Canadian spot for Toyota's Matrix has fun envisioning a day full of potential as highlighted by the vehicle's headlights.

- While this happened back in late January, we thought we'd share the news that as part of an agency consolidation, GM has opted to move its ACDelco account, with Campbell-Ewald since 1917, to Publicis Groupe on May 1.

- Facebook gets poked! Right. Facebook backlash YouTube-style.

more »

by Steve Hall    Mar- 5-08    
Topic: Agencies, Brands, Commercials, Policy, Social, Spoofs, Video



For Hardcore Green, Revisit Penguin Basics

penguin-people.jpg

To persuade people to Do the Green Thing, Play With Us put together this documentary about penguins in Antarctica. Except the penguins aren't penguins; they're naked people that seem at least partially catatonic.

All this to get us to huddle? We've seen cozier arguments.

by Angela Natividad    Mar- 4-08    
Topic: Campaigns, Cause, Online, Video



Lightning Bolt Terrorizes, Body Spray Saves the Day

dove-fuga.jpg

Check out this crazy Dove viral based on Japanese puppet theatre. It reminded us of that scene in Funny Face where Audrey dons black garb and does interpretive dance at the existentialist bar. Except imagine the protagonist is Ugly Betty, and body odor -- not materialism -- is the source of the world's problems.

Put together by Ogilvy Brazil for Dove Invisible Dry.

by Angela Natividad    Mar- 4-08    
Topic: Brands, Campaigns, Online, Strange, Video, Viral



Clustarak Cogs, AT&T Hijacked, 9/11 Ripped, Mentos Pooned

9-11cigs2.jpg

- Here's yet another knock off of the Honda Cog commercial which, of course, itself is claimed to have been a rip off.

- The Billboard Liberation Front is at it again, this time hijacking an AT&T billboard in San Francisco commenting on AT&T's release of people's voice and data information to the National Security Agency.

- Copyranter rants about even more lame 9/11 rip off ads.

more »

by Steve Hall    Feb-29-08    
Topic: Outdoor, Spoofs, Strange, Video



Dorky White Chick Magnet Loses Running Man Rights to MC Hammer

cardiff-dork.jpg

We love a guy that's man enough to kiss his own ring, shortly before molesting an empty dance floor with the old-school running man.

Except in this 1989 revisionist history piece for Utah Saints' Something Good '08 (produced by Between the Eyes, London and Sleeper, LA), the running man is new-school, and MC Hammer's a gangster on the market for moves. Guess who he steals his trademark shake from? -- a white guy in Cardiff! Of course.

No word from the good reverend on where he managed to score those sassy genie pants, though.

by Angela Natividad    Feb-29-08    
Topic: Online, Strange, Television, Video










Featured FREE Resource: