PR News Channel Launches 'YouTube for Businesses'


...and it looks slightly left of lame. But we can see how, in the farfetched event it were to catch on like wildfire, the site would make useful Channel 6 fodder. See featured videos, including Back to School Diet Tips and (grimace) Dangers of Cigar Smoking.

by Angela Natividad    Mar- 9-08    
Topic: Online, Promotions, Video

Giant Ideas' Giant Ideas Could Use a Ginormous Trim


To promote its agency at a local ad awards show, Giant Ideas produced a self-promoting parody of the Cloverfield trailer.

It might have been funny if it weren't actually longer than the original. Because come on, guys. TWO MINUTES of mostly bad party footage? We would've gotten the joke inside 30 seconds, easy.

by Angela Natividad    Mar- 9-08    
Topic: Agencies, Spoofs, Video

MySpace Launches Safety PSA


You can debut all the privacy controls you want, but there's nothing like a generic safety PSA to show the feds you mean business.

See "Don't Stop the Dialogue," produced by Big Fuel for MySpace. It will run on and MySpace Safety along with featured safety tips and a soothing message from CSO Hemanshu Nigam.

Chill effect much?

by Angela Natividad    Mar- 6-08    
Topic: Cause, Online, Social, Video

Divinity Metrics Measures Brands' Online Video Presence


Divinity Metrics has put together a chart measuring the top 20 brands in online video. It will be updated every week. At first we were gonna compare it to the AdAge Power 150, a measuring stick for the top media and marketing blogs, but it's not really like that. It's more like the Dow Jones.

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by Angela Natividad    Mar- 5-08    
Topic: Good, Online, Research, Trends and Culture, Video

Volvo Goes Webisode Way, and ... Ew.


Make the Logo Bigger just introduced us to Mr. Robinson's Driving School, an online webisode campaign for Volvo that somehow bombs harder (and more expensively?) than when Tide did it.

We would rather watch Charlie Bit Me! 9.8 million times than sit through this working class wannabe-Isaac-Hayes crap even once.

by Angela Natividad    Mar- 5-08    
Topic: Best, Brands, Online, Video

Huge Breasts Are Back. This Time to Sell Lip Gloss


VH1 Charm School participant Saaphyri (and her hefty breasts) are gratuitously front and center in a new video promoting her line of lip gloss called LipChap. In the video, Saaphyri slithers, coos and teases as the camera glides over her making sure every inch of her curvaceously bootylicious body is admired with the intensity of a 14 year old boy at a wet t-shirt contest.

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by Steve Hall    Mar- 5-08    
Topic: Celebrity, Racy, Strange, Video

Toyota Highlights, ACDelco Moves, Airborne Pays, Facebook Poked


- This Canadian spot for Toyota's Matrix has fun envisioning a day full of potential as highlighted by the vehicle's headlights.

- While this happened back in late January, we thought we'd share the news that as part of an agency consolidation, GM has opted to move its ACDelco account, with Campbell-Ewald since 1917, to Publicis Groupe on May 1.

- Facebook gets poked! Right. Facebook backlash YouTube-style.

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by Steve Hall    Mar- 5-08    
Topic: Agencies, Brands, Commercials, Policy, Social, Spoofs, Video

For Hardcore Green, Revisit Penguin Basics


To persuade people to Do the Green Thing, Play With Us put together this documentary about penguins in Antarctica. Except the penguins aren't penguins; they're naked people that seem at least partially catatonic.

All this to get us to huddle? We've seen cozier arguments.

by Angela Natividad    Mar- 4-08    
Topic: Campaigns, Cause, Online, Video

Lightning Bolt Terrorizes, Body Spray Saves the Day


Check out this crazy Dove viral based on Japanese puppet theatre. It reminded us of that scene in Funny Face where Audrey dons black garb and does interpretive dance at the existentialist bar. Except imagine the protagonist is Ugly Betty, and body odor -- not materialism -- is the source of the world's problems.

Put together by Ogilvy Brazil for Dove Invisible Dry.

by Angela Natividad    Mar- 4-08    
Topic: Brands, Campaigns, Online, Strange, Video, Viral

Clustarak Cogs, AT&T Hijacked, 9/11 Ripped, Mentos Pooned


- Here's yet another knock off of the Honda Cog commercial which, of course, itself is claimed to have been a rip off.

- The Billboard Liberation Front is at it again, this time hijacking an AT&T billboard in San Francisco commenting on AT&T's release of people's voice and data information to the National Security Agency.

- Copyranter rants about even more lame 9/11 rip off ads.

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by Steve Hall    Feb-29-08    
Topic: Outdoor, Spoofs, Strange, Video

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