Divinity Metrics Measures Brands' Online Video Presence

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Divinity Metrics has put together a chart measuring the top 20 brands in online video. It will be updated every week. At first we were gonna compare it to the AdAge Power 150, a measuring stick for the top media and marketing blogs, but it's not really like that. It's more like the Dow Jones.

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by Angela Natividad    Mar- 5-08    
Topic: Good, Online, Research, Trends and Culture, Video



Volvo Goes Webisode Way, and ... Ew.

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Make the Logo Bigger just introduced us to Mr. Robinson's Driving School, an online webisode campaign for Volvo that somehow bombs harder (and more expensively?) than when Tide did it.

We would rather watch Charlie Bit Me! 9.8 million times than sit through this working class wannabe-Isaac-Hayes crap even once.

by Angela Natividad    Mar- 5-08    
Topic: Best, Brands, Online, Video



Huge Breasts Are Back. This Time to Sell Lip Gloss

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VH1 Charm School participant Saaphyri (and her hefty breasts) are gratuitously front and center in a new video promoting her line of lip gloss called LipChap. In the video, Saaphyri slithers, coos and teases as the camera glides over her making sure every inch of her curvaceously bootylicious body is admired with the intensity of a 14 year old boy at a wet t-shirt contest.

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by Steve Hall    Mar- 5-08    
Topic: Celebrity, Racy, Strange, Video



Toyota Highlights, ACDelco Moves, Airborne Pays, Facebook Poked

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- This Canadian spot for Toyota's Matrix has fun envisioning a day full of potential as highlighted by the vehicle's headlights.

- While this happened back in late January, we thought we'd share the news that as part of an agency consolidation, GM has opted to move its ACDelco account, with Campbell-Ewald since 1917, to Publicis Groupe on May 1.

- Facebook gets poked! Right. Facebook backlash YouTube-style.

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by Steve Hall    Mar- 5-08    
Topic: Agencies, Brands, Commercials, Policy, Social, Spoofs, Video



For Hardcore Green, Revisit Penguin Basics

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To persuade people to Do the Green Thing, Play With Us put together this documentary about penguins in Antarctica. Except the penguins aren't penguins; they're naked people that seem at least partially catatonic.

All this to get us to huddle? We've seen cozier arguments.

by Angela Natividad    Mar- 4-08    
Topic: Campaigns, Cause, Online, Video



Lightning Bolt Terrorizes, Body Spray Saves the Day

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Check out this crazy Dove viral based on Japanese puppet theatre. It reminded us of that scene in Funny Face where Audrey dons black garb and does interpretive dance at the existentialist bar. Except imagine the protagonist is Ugly Betty, and body odor -- not materialism -- is the source of the world's problems.

Put together by Ogilvy Brazil for Dove Invisible Dry.

by Angela Natividad    Mar- 4-08    
Topic: Brands, Campaigns, Online, Strange, Video, Viral



Clustarak Cogs, AT&T Hijacked, 9/11 Ripped, Mentos Pooned

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- Here's yet another knock off of the Honda Cog commercial which, of course, itself is claimed to have been a rip off.

- The Billboard Liberation Front is at it again, this time hijacking an AT&T billboard in San Francisco commenting on AT&T's release of people's voice and data information to the National Security Agency.

- Copyranter rants about even more lame 9/11 rip off ads.

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by Steve Hall    Feb-29-08    
Topic: Outdoor, Spoofs, Strange, Video



Dorky White Chick Magnet Loses Running Man Rights to MC Hammer

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We love a guy that's man enough to kiss his own ring, shortly before molesting an empty dance floor with the old-school running man.

Except in this 1989 revisionist history piece for Utah Saints' Something Good '08 (produced by Between the Eyes, London and Sleeper, LA), the running man is new-school, and MC Hammer's a gangster on the market for moves. Guess who he steals his trademark shake from? -- a white guy in Cardiff! Of course.

No word from the good reverend on where he managed to score those sassy genie pants, though.

by Angela Natividad    Feb-29-08    
Topic: Online, Strange, Television, Video



Schick Video Contest Gives Us Ad Babe Booty

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Damn, we wanna work at Circle One Marketing! Just who is that hottie with the booty sitting on that guy's lap in this AdPulp Schick Video Contest challenge entry? Say what? So Schick launches some YouTube video contest, sends out a press release full of R's and AdPulp makes fun of it along with challenging the ad community to submit a video to the Contest.

Norwalk Connecticut's Circle One Marketing (keep the Circle Jerk Marketing jokes to yourself, please) answers the challenge with Joey Sanchez and a bevy of ad babes.

by Steve Hall    Feb-29-08    
Topic: Agencies, Good, Promotions, Video



Carl's Jr. Did Not Copy TouchBlue's 'Knight School'

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We were going to leave this one alone but since it's beginning to appear in a few places, we feel it's necessary to cover (with facts, no less). So, here goes. We received an email earlier this week suggesting a recent Carl's Jr. Chili Cheeseburger commercial which aired during the Oscars was quite similar to a video, Knight School, that "aired" in 2005.

The creators of the Knight School video, TouchBlue, claim the creators of the Carl's Jr. spot, Mendelsohn Zien Advertising, stole their idea. And so the classic copy cat story was born.

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by Steve Hall    Feb-29-08    
Topic: Bad, Opinion, Strange, Video










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