Yo, Homie. Don't Play That Incremental Scatter CPM Crap With Me

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What? The guys over at Ripe Digital are fast! No sooner do we share the 'fact' rap is one of the top ten ways to get your online video to go viral do we receive this raptastic expression of love for the almighty monetized content syndication. Entitled Ripe Revolution, this video turns the media negotiation process into what it truly is: a drug deal between buyer and seller.

It's a bit cheesy but if you've ever been to a trade show and heard the actual human beings that do this sort of thing, it's a pretty accurate representation. Don't miss the shout outs to the agencies at the end of the video.

by Steve Hall    Feb-27-08    
Topic: Strange, Video



Goofy Food Romp Has 'Painful' Ending

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Like a mashup between FreshDirect and Froogle, the United Kingdom's MySupermerket will compare prices across several supermarket chains and offer up the best deals. To promote this new service, Keta Keta created a video in which a couple share a goofy sex romp with food with rather than eat then. Well, until the "painful" end, that is.

And what is it with that Marmite stuff? Do people actually eat that crap?

by Steve Hall    Feb-27-08    
Topic: Good, Video



Yet Another 'Viral Video' Bores, Wastes Precious Moments

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Well that was a lot of money wasted just to tell us hiring a professional photography studio is better than using speed cameras to get the shot. and doesn't everyone just love a "viral video" that bores you for 1:15 and then causes you to utter "WTF?" during the last few seconds? But don't listen to us. We don't know anything. We're just a lame ass ad critic. We're sure there's at least a handful of people out there that will like this and that's all that matters.

by Steve Hall    Feb-27-08    
Topic: Bad, Video, Viral



With Scion Handy, Biz Markie Wanders Old Haunts

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"Stomping Grounds" is a half-hour romp through the childhood of Biz Markie. Crawling the streets in a Scion, Biz explores his apartment in Harlem, favourite restaurants, old friends, and the place where he first started recording.

We like it. Oddly though, it made us nostalgic for Cribs. Maybe it's the exit scene.

The vid was produced by Inform Ventures, which promised the tour would lend an "authentic perspective into the artist's back-story."

Well, "Stomping Grounds" is definitely more authentic than the Nelly storybook for Panraven.

by Angela Natividad    Feb-27-08    
Topic: Celebrity, Good, Product Placement, Sponsorship, Video



Got 7 Minutes to Blow on a Cigar Ad?

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Neither do we. But this one -- for CAO Cigars -- has subtitles and guys that could be samurais in down season. That is, if you go by the clothes and otherwise fail to observe that they bitch about smoking all day and sleep sitting up.

The spot has something to do with CAO guys fighting a smoking ban so they can attend Chicago's Big Smoke in April.

Whenever you're finished trying to laugh at that, see Hitler Gets Banned for some quality subtitled commercial appropriation.

by Angela Natividad    Feb-26-08    
Topic: Bad, Events, Online, Video



Jack Makes A Sandwich, Simmons Tape A Stunt

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- Freakishly weird Jack in the Box has a new website, Make Jack a Sandwich, which AdFreak's David Kiefaber says, "revels in the kind of exaggerated 1970s sleaze I've only seen a thousand times before."

- Copyranter tells us that Gene Simmons tape was just a publicity stunt. Hmm. We never saw that coming.

- Make the Logo Bigger tells us this MasterCard should have run during the 80th Academy Awards as opposed to the dreck that did.

- It's One Show Week!! Yes. From May 5-9, The One Club will host its One Show, One Show Interactive and One Show Design events

by Steve Hall    Feb-25-08    
Topic: Celebrity, Online, Video



Delta Highlights 'Force for Global Good' in Video

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It's very easy to sometimes call out and make fun of the sappiness most cause-related marketing efforts are so fond of employing but if you bypass the urge to toss them off as manipulative tear jerkers, you come to realize these efforts are important and do very good things for fellow human beings. That's the case with Delta's Force for Global Good, a humanitarian effort which support Habitat for Humanity, The Conservation Fund and pink ribbon breast cancer efforts.

more »

by Steve Hall    Feb-20-08    
Topic: Cause, Good, Video



T-Shirts Sold Without 'Advertising BS'

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Um...huh? All of this just to promote a "lame" t-shirt? Seems like a lot of effort to us but when you set an artist and a filmmaker free, unhinged by those nasty account executive types, this is what you get. All to promote a Love is Lame t-shirt.

We're not sure we actually agree that love is, in fact, lame but we do like the quirky effort this piece of creative exudes in a effort to at least get us to buy a t-shirt that argues the point. Of course, because the work is so quirky, it could be flying over our head and, in fact, be endorsing love. More likely, it's reflective of someone's less than successful travels on the path to love.

more »

by Steve Hall    Feb-20-08    
Topic: Strange, Video



More Obama Musical Speech Mash-Ups!

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Hey, look. It's another one of those Obama speeches flanked by music and enhanced by the magic of grayscale. This one, produced by Tom Dunlap and seeded by Feed Company, is called "Hope Changes Everything."

See the previous Obama-rama pop effort, "Yes We Can."

Think all the jingling will distract from the "iconic phrase" ripping?

by Angela Natividad    Feb-20-08    
Topic: Online, Political, Video



Indiana Jones Cranks Up With Teaser Trailer

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Bruce Willis did it. Sylvester Stallone did it...twice. And, as we've all been anticipating, Harrison Ford will attempt it May 22. Check into a nursing home? No way! These "old" dudes are still making films and people are still watching them. OK, so maybe not as many people as back in the day but still.

more »

by Steve Hall    Feb-19-08    
Topic: Celebrity, Video










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