It's very easy to sometimes call out and make fun of the sappiness most cause-related marketing efforts are so fond of employing but if you bypass the urge to toss them off as manipulative tear jerkers, you come to realize these efforts are important and do very good things for fellow human beings. That's the case with Delta's Force for Global Good, a humanitarian effort which support Habitat for Humanity, The Conservation Fund and pink ribbon breast cancer efforts.
Um...huh? All of this just to promote a "lame" t-shirt? Seems like a lot of effort to us but when you set an artist and a filmmaker free, unhinged by those nasty account executive types, this is what you get. All to promote a Love is Lame t-shirt.
We're not sure we actually agree that love is, in fact, lame but we do like the quirky effort this piece of creative exudes in a effort to at least get us to buy a t-shirt that argues the point. Of course, because the work is so quirky, it could be flying over our head and, in fact, be endorsing love. More likely, it's reflective of someone's less than successful travels on the path to love.
Hey, look. It's another one of those Obama speeches flanked by music and enhanced by the magic of grayscale. This one, produced by Tom Dunlap and seeded by Feed Company, is called "Hope Changes Everything."
See the previous Obama-rama pop effort, "Yes We Can."
Think all the jingling will distract from the "iconic phrase" ripping?
Bruce Willis did it. Sylvester Stallone did it...twice. And, as we've all been anticipating, Harrison Ford will attempt it May 22. Check into a nursing home? No way! These "old" dudes are still making films and people are still watching them. OK, so maybe not as many people as back in the day but still.
"Are you self-centered, arrogant or conceited? Do you have a strong need for recognition? You must have a Mac, according to new research."
The above video says people with an open personality (eh?) are 60 percent more likely to own a Mac.
Fresh Creation sent us this neat take on escalator advertising, a model that's been hurtin' for creativity pretty much since its inception.
The ad is for Juice Salon. Each descending step reflects how a different hairstyle can change your appearance. Neato.
Because we all love a dire-straits squirrel (1, 2, 3), consider how you're robbing one of house and home the next time you get a paper bank statement.
Yeah, that's right. THIS DISMAL ALTERNATIVE FUTURE IS TOTALLY YOUR FAULT.
Anyway, the video was produced by Flow Creative, which felt compelled to do more green stuff with its spare time besides twist fluorescent bulbs into the break room.
Great, guys. Good to know you didn't waste your man-hours doing something silly like planting trees, saving the wetlands or collecting cans. We'll be sure to spread the message far and wide.
"IF ANYONE KNOWS SOMEONE STUPID OR GREEDY ENOUGH TO REALLY TURN THEIR BODY INTO A PERMANENT LOGOFEST, LET US KNOW AND WE CAN MAKE THIS IDEA A REALITY," bellowed the Indonesian arm of TBWA\global in our email this morning.
Puh-lease. We see this kind of thing all the time. (Seriously, though. Check out the chick who wedded her flesh to Xanga.)
Give our generation a couple decades more, and at the very least we'll all have Apple on our asses and Google ... elsewhere. (As if it's not our most intimate friend already.)
There are always those time when the parents come to visit and things get all awkward for one reason or another. This scene, courtesy of Durex, goes much further than just plain awkwardness. Rather it delves deep inside a woman, her sexual needs and the tools through which she achieves those needs And the horror she experiences when she realizes her tool of choice has just been consumed by her parents, her husband and herself.
YES Essentials carseats are impervious to a fondue bath.
Compelling. But will they stand the test of DIP?