Study Finds Mac Users Self-Centered, Validation-Needy, Etc.

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"Are you self-centered, arrogant or conceited? Do you have a strong need for recognition? You must have a Mac, according to new research."

The above video says people with an open personality (eh?) are 60 percent more likely to own a Mac.

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by Angela Natividad    Feb-18-08    
Topic: Brands, Trends and Culture, Video



Why Not Use Moving Steps to Illustrate Variety?

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Fresh Creation sent us this neat take on escalator advertising, a model that's been hurtin' for creativity pretty much since its inception.

The ad is for Juice Salon. Each descending step reflects how a different hairstyle can change your appearance. Neato.

by Angela Natividad    Feb-18-08    
Topic: Good, Guerilla, Promotions, Video



More Squirrel Pity with an Eco Tint

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Because we all love a dire-straits squirrel (1, 2, 3), consider how you're robbing one of house and home the next time you get a paper bank statement.

Yeah, that's right. THIS DISMAL ALTERNATIVE FUTURE IS TOTALLY YOUR FAULT.

Anyway, the video was produced by Flow Creative, which felt compelled to do more green stuff with its spare time besides twist fluorescent bulbs into the break room.

Great, guys. Good to know you didn't waste your man-hours doing something silly like planting trees, saving the wetlands or collecting cans. We'll be sure to spread the message far and wide.

by Angela Natividad    Feb-18-08    
Topic: Agencies, Cause, Online, Video



Bah. A Brand is a Brand is a Tattoo is a Brand is a Brand.

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"IF ANYONE KNOWS SOMEONE STUPID OR GREEDY ENOUGH TO REALLY TURN THEIR BODY INTO A PERMANENT LOGOFEST, LET US KNOW AND WE CAN MAKE THIS IDEA A REALITY," bellowed the Indonesian arm of TBWA\global in our email this morning.

Puh-lease. We see this kind of thing all the time. (Seriously, though. Check out the chick who wedded her flesh to Xanga.)

Give our generation a couple decades more, and at the very least we'll all have Apple on our asses and Google ... elsewhere. (As if it's not our most intimate friend already.)

by Angela Natividad    Feb-18-08    
Topic: Agencies, Human, Online, Strange, Video



Visiting Parents Get Taste of Daughter

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There are always those time when the parents come to visit and things get all awkward for one reason or another. This scene, courtesy of Durex, goes much further than just plain awkwardness. Rather it delves deep inside a woman, her sexual needs and the tools through which she achieves those needs And the horror she experiences when she realizes her tool of choice has just been consumed by her parents, her husband and herself.

by Steve Hall    Feb-18-08    
Topic: Strange, Video



By Gad -- It's a Chocolate Carseat!

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YES Essentials carseats are impervious to a fondue bath.

Compelling. But will they stand the test of DIP?

by Angela Natividad    Feb-17-08    
Topic: Brands, Online, Video



Jason's Loyal to Sweaters. Why Wouldn't Hub Be Loyal to You?

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The cats at Hub Strategy asked us to check out the new introductory video on their website. (You can't miss it.) The goal was to give potential clients a warm fuzzy feeling that would invite them to dig deeper.

From what we can tell, it looks like some dudes talking about Jason and his thing for sweaters. It took us awhile to work out who Jason was, because we couldn't take our eyes off that porcelain monkey in a state of shock.

What a bizarre table ornament.

by Angela Natividad    Feb-17-08    
Topic: Agencies, Online, Video



Converse and Dr. J? No Way. (Okay, YES Way.)

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For some brands, deep association with a celebrity isn't enough. Air Jordans and Jordan, and Simmons and Phat Farm, only come around once in a ... whenever.

Watch closely while Converse tries hard to invite a comparison between itself and Dr. J. (The firm responsible: Anomaly.) At best, you'll wish out loud for a return to the glory days of b-ball. At worst, you'll feel a little fragmented.

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by Angela Natividad    Feb-15-08    
Topic: Bad, Brands, Celebrity, Online, Video



Virgin Islands Tries Triggering Wanderlust with Music

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To drive tourist cash to the US Virgin Islands, JWT Atlanta and What What Films produced a promotional music video for PrimalScream's "Meant to Be."

The pop song is less primal, more bland, and ornamented with shots of the artist dancing on beaches and snapping pictures of turtles.

A ticker runs independent-looking ads that incidentally refer to the scenery: "Deals for US Virgin Islands," "St. Thomas Luxury Homes" (like, while she's in one), and "Wedding Photography" (preceding a shot where the whole video turns into a scrapbook).

We haven't yet whipped out our passports, but we are suffering from severe karaoke nostalgia. And that's a feeling you never want to have.

by Angela Natividad    Feb-15-08    
Topic: Online, Promotions, Video



For Presidential Candidates, It's YouTube, Baby. Screw Network News

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Politics has come to this? Hmm. What would your grandfather say? Likely, he'd be horrified. Strange as this goofy Hilary Clinton video may be, times have changed and politicians have to, ya know, get down with the cool kids. Was that just Up With People we saw?

Can you imagine any presidential candidate before Clinton (the first one) doing anything like this? Reagan doing a two step in front of a green screen later proliferated with dancing bunnies while repeated his classic debate line, "There you go again..." over and over? Jimmy Carter wearing a straw hat with a big wad of chew in his mouth giving us his best "aw, shucks, y'all" drawl? George Bush (the first one) doing some kind of appropriately robotic break dance while rapping about the dangers of "nucular" weapons? Oh wait, that was the second Bush.

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by Steve Hall    Feb-15-08    
Topic: Political, Strange, Video










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