For some brands, deep association with a celebrity isn't enough. Air Jordans and Jordan, and Simmons and Phat Farm, only come around once in a ... whenever.
Watch closely while Converse tries hard to invite a comparison between itself and Dr. J. (The firm responsible: Anomaly.) At best, you'll wish out loud for a return to the glory days of b-ball.
At worst, you'll feel a little fragmented.
To drive tourist cash to the US Virgin Islands, JWT Atlanta and What What Films produced a promotional music video for PrimalScream's "Meant to Be."
The pop song is less primal, more bland, and ornamented with shots of the artist dancing on beaches and snapping pictures of turtles.
A ticker runs independent-looking ads that incidentally refer to the scenery: "Deals for US Virgin Islands," "St. Thomas Luxury Homes" (like, while she's in one), and "Wedding Photography" (preceding a shot where the whole video turns into a scrapbook).
We haven't yet whipped out our passports, but we are suffering from severe karaoke nostalgia. And that's a feeling you never want to have.
Politics has come to this? Hmm. What would your grandfather say? Likely, he'd be horrified. Strange as this goofy Hilary Clinton video may be, times have changed and politicians have to, ya know, get down with the cool kids. Was that just Up With People we saw?
Can you imagine any presidential candidate before Clinton (the first one) doing anything like this? Reagan doing a two step in front of a green screen later proliferated with dancing bunnies while repeated his classic debate line, "There you go again..." over and over? Jimmy Carter wearing a straw hat with a big wad of chew in his mouth giving us his best "aw, shucks, y'all" drawl? George Bush (the first one) doing some kind of appropriately robotic break dance while rapping about the dangers of "nucular" weapons? Oh wait, that was the second Bush.
Yes, today is Valentine's Day. It's suppose to be a happy day. A day filled with love. But poor Cupid is having a tough time of it with all women seemingly falling in love with Pinky Vodka. It's making Cupid's job a tough one. So tough he's enlisted the help of his entire family to fight the attraction Pinky Vodkas seems to have over women. We wish him luck. Vodka's great. But we'd have to say love and sex are better.
In a moment of generosity, Make the Logo Bigger spilled some saucy new Old Spice beans on us (via Copyranter). If you have hair here, here and here but not there, you owe it to yourself to watch it.
It's neat that Old Spice tore open its billowing shirt and let out the musk. But now that everybody's laughing, how about improving on that old, spicy formula? We can't all be Bruce Campbell.
o Old Spice in Cool Evergreen
o Old Spice a la mode (no one can resist the manly thrall of vanilla)
o Old Spice's alter ego: Youthful Mellow
Barkley and production house Liquid 9 have welcomed back the ADDYs to Kansas city by killing off the OMNI Awards Spy versus Spy-style. Poor OMNI meets a bloody death at the hands of ADDY who uses the usual Spy versus Spy tactics to do so.
Hey, this is advertising. We'll beat our competition to a bloody pulp every chance we get!
MoveOn.org is circulating this satire of will.i.am's "Yes We Can" Obama video. This time, the candidate in the spotlight is the apparently war-mongering Maniac McCain.
Nice to know the young, liberal and convicted have learned the art of killing with irony. But okay, McCain was totally asking for it when he went all-out with the "Bomb bomb Iran" song. (WHAT WAS HE THINKING?)
"If you wear it, they will watch." That's the premise behind the concept of wearable video (patent pending).
The business plan is simple enough: just slide a video vest onto "brand ambassadors," a winning euphemism for "leggy girls in bikinis and/or short skirts walking around with audio/visual torsos." Big upgrade on ye olde standby.
Online testimonials included "Hey, cool" and "I was drawn to her."
Stun Media, the people that did the Silver Jeans spec spot we liked so much, just completed a music video for Paul Price's Her Planet.
It was done on a shoestring budget but is actually quite pretty. The money was spent sticking to one theme instead of trying to jam a menagerie of wild ideas into the frame. We think that takes guts and is good for brand recall. (Consider the schizophrenic big-budget alternative.)
"Please find the attached viral." Seriously? Seriously? Could that be any more 2006? Or was it 2005? Wake up people! For those still asleep, let us offer a bit of help. Repeat 300 times, slap yourself on the forehead, repeat. "A viral is not a viral until it has become a viral. Viral is a result, not an intent. Just because I call something viral does not mean it will become a viral."