"Please find the attached viral." Seriously? Seriously? Could that be any more 2006? Or was it 2005? Wake up people! For those still asleep, let us offer a bit of help. Repeat 300 times, slap yourself on the forehead, repeat. "A viral is not a viral until it has become a viral. Viral is a result, not an intent. Just because I call something viral does not mean it will become a viral."
We've seen the many directions in which fashion brands travel to promote their wares. We've had Dolce and Gabanna toy with rape. We've had target employ holographs. We've had Nolita use an anorexic French actress to sell its wares. We've had Wrangler spread fashion mannequin around Paris. We've had hottie-wear promoted with voyeuristic videos. We've had former Russian leader Mikhail Gorbachev hawking Louis Vuitton. We've had Sisley doing, well, anything and everything that has to do with sex to call attention to its fashions.
Because no holiday is legitimate until it gets its own eco-spin, feast your eyes on Winterwarm by Superhero (with assistance from photographer Richie Hopson).
The premise: don't use heating this winter; hug gratuitously and NEVER LEAVE BED!
The shirts were donated by American Apparel. We didn't get why they kept changing colour at first but then we read they're supposed to be thermometers. Get it?
And in the event that you actually care, the couple really is a couple. Their names are Angeliki Chatzi and Konstantinos Dagritzikos.
Cute. In a we-don't-live-in-sub-zero-temperatures sort of way.
JWT France has created a spectacularly engaging three minute video that encapsulates the life of a lowly cubicle worker, the mocking he receives from his coworkers, the glowering he receives from his boss and the relief he receives when he takes a break to grab a Kit Kat.
In the video, our lowly cubicle worker leaves behind the taunting co-workers, the menacing boss and even the office hottie (who the animators clearly had fun creating) for a life atop his office building which has grown to spacious heights offering a view of a solar system full of, yes, Nestle candy.
Adfreak pointed us to this homecare ad for the Dutch Socialist Party. In it, an 86-year-old woman undresses for the camera eye to demonstrate displeasure with the government's new policy of rotating personal helpers amongst the elderly.
There's no reason the debate over global warming has to center on films created by former vice presidents when it can include guys with six packs and girls with impossibly hot bodies. That's the direction LAVA Communications' Steve Hirst took with a new Australia-based campiagn he's placed on the social campaign site GoShout.
The campaign's video depicts winter in the year 2079. While one might expect to see bleak, snow covered imagery, we, instead, are presented with what turns out to be a pool party complete with bikinied booty and bare chested six packs. Because, ya know, global warming has eliminated winter.
- While Salesgenie has pulled its Panda ad, Salesgenie CEO Vin Gupta told The New York Times, "Pandas are Chinese. They don't speak German."
- A campaign for the UK's NSPCC gets bloody with ad to curtail pedophilia and child abuse.
- Freakishly long beard, nature video and tearful wife come together in support of Panasonic's beard and hair trimmer.
- The story of Adidas' Adi Dassler is told in an animated video.
- If you like cheesy porn video and potato chips, you'll love this NSFW ad for Aminkia Chips.
Portraying KFC's Colonel as a sadistic prison warden, this new Kentucky Fried Cruelty campaign, in three videos, explores the supposed life of a chicken while under the control of KFC. There's kicking, beating, drugs, electrocution - all the necessary elements one might imagine in a Hostel or Saw movie.
Our enigmatic West Coast resource, who's really good at drumming up touchy rumours about the goings-on at TBWA\CHIAT\DAY, just sent us this Oakley spot by AWOL.
The spot depicts Shaun White's offseason life a lot less sexily than HP did. It's almost funny -- if you're thirsty for schadenfreude.
MORE IMPORTANTLY, the source quickly points out, agency AWOL is composed of Doug Mukai, Scott Wilson and Chris Dutton.
Jaffe Juice pointed us over to this video of a super-talky Miller High Life employee dropping knowledge about this year's Super Bowl ads. Among his observations:
"Unibrow aside, would you wanna date a woman who smelled like nuts? Cashews in particular."
"If you're looking for work, it helps if you're a lizard."
We love how he can never seem to remember the brand name for all those beer ads he mentions.