Consumer Reports, which for a long time has helped people buy products that aren't crap, is now expanding its analysis of the advertising that pushes both good and bad products with the launch of CR AdWatch videos.
In a somewhat comical approach, host Jamie Hirsh takes a detailed look at the long-running Abe Lincoln/Beaver ad campaign for the sleep aid Rozerem. The analysis is level headed and if ads were required to provide equal time, this is the kind of advertising we might see on a regular basis. We review ads along the lines of how pretty they are and how effective they might be. Consumer Reports goes further and lets us know the other side of the claim.
In what Tom Hespos calls "modern cyberwarfare" and "a significant social event ... people are going to be studying it for years to come," a group called Anonymous has targeted the Church of Scientology with, apparently, denial of service attacks, the downloading and publicizing of internal Scientology documents and a creepy video accusing the church of spreading misinformation, suppressing dissent and suing all who say negative things about Scientology. And we thought that Tom Cruise video was freaky.
Mandy sent us another video of the dancing yellow robot from those Carnegie Mellon promotions we saw. It's strange in a meet-the-new-cult-on-the-block kind of way, but the story ends in fame, glory and success.
If robots could aspire, we'd call it a robot rags-to-riches parable.
The robot's name is Keepon. You know, like Keepon Auditioning (for Carnegie Mellon)? Yeah.
Some promotions/videos/ads are just so whacked there's really no clear explanation for them. From viral production company Dragons Tale Films, we have another in the form of a crazy concept for ID Lubricants, maker of "personal lubricants." In the video, we have a woman seemingly getting ready for a bit of self-gratification when she suddenly decides to use her lubricant for something far different than some smoothly sensational satisfaction.
Instead of putting together a slick campaign about the Philippines' wonder and majesty, the Philippine Department of Tourism has done something that we think is risky but probably worthwhile.
It invited HappySlip, a Filipino-American who built a YouTube following with her impersonations of family members, to visit the country on its tab.
Here's HappySlip's arrival video. It includes a link for Experience Philippines; we're guessing that'll appear on all the videos documenting her trip.
Zune. Moon. It all makes perfect sense. Dog travels to moon. Dog gets goodies. Dog brings them back to share with other earth-bound dogs. Cute. Created by 72andSunny and directed by Curious Pictures' Rohitash Rao, the video follows the experience of Laika (the name of the dog the Russians sent into space in the fifties) as he explores the Zune's mythical landscape and returns to earth to the benefit of all doghood. See? The Zune really can save the world. Well, at least the dogs. The iPod's already got a handle on all the humans.
Now, to actually see this thing, you have to go to the Zune Arts website and click on the dog as it appears on the screen. Don't you love the navigational simplicity of this new fangled Flash thingy? Or you can screw all that nonsense and just view it over at AdGabber (though the aspect ratio is off).
Jun Group Productions is helping CoverGirl launch an online show. It'll be available on CoverGirl.com. This spot promises the show will divulge the secret of the hottest looks (flawless skin?) while lavishing audiences in the glamour of NYC.
See episode 1, where you will learn about layering with make-up and hats.
How much do you want to bet the effort doesn't last six months?
You can react to this MacHeads movie trailer (yes, it is reportedly going to be a real movie) two ways. The first would be, "Oh for fuck's sake! Shut the hell up you lemming-like, religious freaks! It's just a fucking computer!" Or, you could stash away your negativity, open your mind and say, "OK, yea, it is just a computer but look what it has done to form an amazingly creative community that does and creates things that could never be done or created before."
The trailer for MacHeads features everyone you'd expect from Guy Kawasaki who says Mac users changed the world to some hippie lady who talks about how a Mac got her through a funeral to Violet Blue to adamantly states she'd never, ever knowingly sleep with a Windows user.
Clipcaster.TV, which did that funky videoke thing for Pisang Ambon's Rock the Palace campaign, is now available for digital howlers Stateside. Now we too can rock the palace, or at least rock the appropriate level of decibels in the office.
Our virgin visit to Clipcaster resulted in a traumatic song-and-dance from these three would-be Village People in red outfits and neat hats at left. Ooh. Belated happy holidays.
Clipcaster self-promotes as "the first online videoke," which is something we actually hoped would never reap the fruits of globalization. So much for that dream.
If you have strong positive feelings about any of the following:
- World of Warcraft
- Georges Bizet's Carmen
then you will probably still not love this.
Brought to you by Weird Al Yankovic and The Cult of Ethan, respectively.