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For years, marketers have used statistics to prop up questionable endeavors and agencies have done the same to pimp their lame ass, wicked cool ideas to clients. The beauty of statistics is that you can manipulate the numbers any way you see fit to support whatever it is you are trying to sell.
So it is without surprise that wunderkind of the moment, social media, is a treasure trove of less than reliable stats. UK site, The Poke has taken it upon themselves to have a little fun with all the bullshit statistics currently being slung about regarding social media.
Courtesy of Israeli agency Goola comes a video that highlights one of the most annoying aspects of YouTube. Give it a watch. We can't say too much about it as it will spoil the surprise.
In this three and a half minute Roman Polanksi film, Helena Bonham Carter, playing patient to Ben Kingsley's psychiatrist, prattles on endlessly about drivel so mind-numbing that Kingsley can't help but become distracted by Bonham's Prada coat...which he dons leading us to believe he, too, needs therapy.
With the tagline, Prada Suits everyone, the fashion brand is having a bit of fun with itself lightening its stuffiness in a manner that doesn't detract from its elegance. Well done.
To illustrate the power of the picture, Getty tells the story of life, from love to bingo as it were, using 873 images displayed in quick succession over a one minute period. Gathering the right images and creating the ad took AlmapBBDO six months to complete.
"It was a labour of love", says Paranoid BR director Cisma. "Although it uses still images, we tried to make it dimensional with movement and by playing with perspective. All images are 100% from the Getty Images archive. The only thing we did was change the scale and rotation to build the stop-motion sequence. There's so much in there that it's a spot that should be watched frame by frame."
Really nice work.
It's truly amazing how easy it is to pull the proverbial wool over people's eyes. Witness these two videos from WorseThanBad.org, a group that aims to hold Shell accountable for spills in Nigeria. Last week, under the guise of promoting the Shell Live With It app, the group released a video that, to date, has received 25,000 views on YouTube and many comments that think the video is promoting a real Shell-branded app.
This week, the group released a second video that pokes fun at the first video's commenters - who believed the video to come from Shell. As they say, this stuff just writes itself.
Here is a wonderful promotional video for a new book, Winning the Story Wars. The book uses the bomb as a metaphor for a gap that was created between myth and reality. Myth being the stories told that gave meaning to life and that were based on religion and culture. The book discusses how marketers eradicated that gap becoming the new myth makers and how most have failed at the art of story telling.
The book's author, Free Range Studios Founder Jonah Sachs, argues marketers have abused their story telling power by pushing fear, insecurity and greed. But at the same time, Sachs explains how marketers can return to the glory days of story telling and how digital media can help spread empowering stories that instill motivation and aspiration and a positive mindset.
Always impressive. Always interesting. But we always question just how "real" these videos featuring sports figure doing amazing things really are. The latest comes to us from Cheil USA and features David Beckham playing Beethoven's Ode to Joy by kicking balls at a vertical drum set.
Because this is an ad for the Samsung Galaxy Note, Beckham plans his routine on the phone and then uses it to send his completed feat into the social ether for all to enjoy.
Along the lines of the Ray Ban viral videos, social music app Music Bunk uploaded a video entitled Vinyl Throw last week which features several friends tossing records onto a turntable. Much like the Ray Ban videos, the records land perfectly on the turntable. The video has earned almost 500,000 views in it's first week with no paid distribution.
MusicBunk lets you see playlists created by friends and the songs they're listening to, and allows them to post comments, send them to Facebook and Twitter, and check out new music straight from the app.
For the last week, the video story has remained unbranded. With a hint in the title and subtle logo placement in the video, we've left a cookie trail to MusicBunk.
Certainly there are any number of options of which parents can take advantage when it comes to advice on raising children. And, certainly, there are any number of ways to call attention to those choices. However, never before have we seen a strategy such as this one from Duval Guillaume for Flemish advice site Opoedingslijn.be. Watch and be surprised.
This is not your typical cat video. No, this is something far more important. Far more worthy. Far more worthwhile. And far more beneficial to cats than simply to amuse humans. Yes, this video comes to us from AFG& and it addresses the national CATastrophe known as Cat Boredom or CB. It's a desease which leads to cats living, well, a very boring life.
But there is a cure! And it comes in the form of Friskies Cat Treats. Check out this important message from Chris Parnell. We love the direct to consumer-style disclaimer.